Marketing Management & Human Resource Management | By Joyeta Bhadury & Atreyee Ganguly | 1st Edition | Cengage Publication ( English Medium )

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Marketing Management & Human Resource Management | By Joyeta Bhadury & Atreyee Ganguly | 1st Edition | Cengage Publication ( English Medium ).

This 1st Edition book by Joyeta Bhadury & Atreyee Ganguly, published by Cengage, is an ideal resource for students, professionals, and aspirants of management studies. Written in English medium, this book provides a structured and insightful approach to understanding the core principles of marketing and HR management, making it a must-have for those who wish to excel in these domains.

Key Features:-

✅ In-Depth Coverage: This book thoroughly explains fundamental and advanced concepts of Marketing Management and Human Resource Management, ensuring a strong conceptual foundation.

✅ Simplified Language: Written in clear and concise English, making it easy to understand for both beginners and advanced learners.

✅ Real-World Examples: Practical case studies and industry insights to help readers apply theoretical knowledge to real business scenarios.

✅ Strategic Insights: Covers essential topics like marketing strategies, consumer behavior, branding, recruitment, performance management, and organizational development.

✅ Well-Structured Content: Organized in a logical sequence with diagrams, tables, and illustrations for better retention and understanding.

✅ Updated and Relevant Information: Reflects current industry trends and modern business practices to keep readers ahead of the curve.

Who Should Read This Book?

📌 MBA, BBA, and Management Students – A valuable resource for mastering marketing and HR concepts.

📌 Competitive Exam Aspirants – Essential for candidates preparing for UGC-NET, PSU, and other management-based exams.

📌 Marketing & HR Professionals – Helps in refining strategic decision-making and managerial skills.

📌 Business Owners & Entrepreneurs – Useful for developing effective marketing and HR strategies for business growth.

About the Authors:-

Joyeta Bhadury & Atreyee Ganguly are renowned academicians with extensive experience in the fields of Marketing and Human Resource Management. Their expertise ensures that this book is informative, practical, and academically rigorous.

Search Key:- Publisher ‏ : ‎ Cengage Publication; 1st edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 212 pages, ISBN-10 ‏ : ‎ 9353503531, ISBN-13 ‏ : ‎ 978-9353503536, Item Weight ‏ : ‎ 280 g, Dimensions ‏ : ‎ 20 x 14 x 4 cm, Marketing Management & Human Resource Management book by Joyeta Bhadury, Cengage Marketing and HRM book 1st edition, Best book for marketing and HRM management, Marketing and HRM book for MBA and BBA students, Joyeta Bhadury Marketing Management book review, Where to buy Marketing Management & HRM book online, Cengage Marketing and HRM book price in India, Best HRM books for competitive exams, Marketing and HRM book for UGC NET and MBA, Marketing and HRM book latest edition, Marketing Management & HRM book buy online, Cengage Marketing and HRM book price, Best website to buy marketing and HRM books, Marketing & HRM book by Joyeta Bhadury, Latest edition of Cengage Marketing & HRM book, Marketing and HRM book with solved case studies, Cheapest price for Marketing Management & HRM book, Marketing Management & HRM book, Cengage Marketing & HRM book for MBA and PGDM, Bookstores selling Marketing Management & HRM by Cengage.

Product Details

SKU / BOOK Code:	Cenga-Joyeta-Mar Man Hu Res(E)
Publisher:	Cengage Publication
Author:	By Joyeta Bhadury & Atreyee Ganguly
Binding Type:	Paperback
No. of Pages:	212
ISBN-10:	9353503531
ISBN-13:	978-9353503536
Edition:	1st Edition
Language:	English Medium
Publish Year:	2020-02
Weight (g):	280
Product Condition:	New
Reading Age:
Country of Origin:
Genre:
Manufacturer:
Importer:
Packer:	Fulfilled by The Supplier

Product Description

Marketing Management & Human Resource Management | By Joyeta Bhadury & Atreyee Ganguly | 1st Edition | Cengage Publication ( English Medium ).

This 1st Edition book by Joyeta Bhadury & Atreyee Ganguly, published by Cengage, is an ideal resource for students, professionals, and aspirants of management studies. Written in English medium, this book provides a structured and insightful approach to understanding the core principles of marketing and HR management, making it a must-have for those who wish to excel in these domains.

Key Features:-

✅ In-Depth Coverage: This book thoroughly explains fundamental and advanced concepts of Marketing Management and Human Resource Management, ensuring a strong conceptual foundation.

✅ Simplified Language: Written in clear and concise English, making it easy to understand for both beginners and advanced learners.

✅ Real-World Examples: Practical case studies and industry insights to help readers apply theoretical knowledge to real business scenarios.

✅ Strategic Insights: Covers essential topics like marketing strategies, consumer behavior, branding, recruitment, performance management, and organizational development.

✅ Well-Structured Content: Organized in a logical sequence with diagrams, tables, and illustrations for better retention and understanding.

✅ Updated and Relevant Information: Reflects current industry trends and modern business practices to keep readers ahead of the curve.

Who Should Read This Book?

📌 MBA, BBA, and Management Students – A valuable resource for mastering marketing and HR concepts.

📌 Competitive Exam Aspirants – Essential for candidates preparing for UGC-NET, PSU, and other management-based exams.

📌 Marketing & HR Professionals – Helps in refining strategic decision-making and managerial skills.

📌 Business Owners & Entrepreneurs – Useful for developing effective marketing and HR strategies for business growth.

About the Authors:-

Joyeta Bhadury & Atreyee Ganguly are renowned academicians with extensive experience in the fields of Marketing and Human Resource Management. Their expertise ensures that this book is informative, practical, and academically rigorous.

Search Key:- Publisher ‏ : ‎ Cengage Publication; 1st edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 212 pages, ISBN-10 ‏ : ‎ 9353503531, ISBN-13 ‏ : ‎ 978-9353503536, Item Weight ‏ : ‎ 280 g, Dimensions ‏ : ‎ 20 x 14 x 4 cm, Marketing Management & Human Resource Management book by Joyeta Bhadury, Cengage Marketing and HRM book 1st edition, Best book for marketing and HRM management, Marketing and HRM book for MBA and BBA students, Joyeta Bhadury Marketing Management book review, Where to buy Marketing Management & HRM book online, Cengage Marketing and HRM book price in India, Best HRM books for competitive exams, Marketing and HRM book for UGC NET and MBA, Marketing and HRM book latest edition, Marketing Management & HRM book buy online, Cengage Marketing and HRM book price, Best website to buy marketing and HRM books, Marketing & HRM book by Joyeta Bhadury, Latest edition of Cengage Marketing & HRM book, Marketing and HRM book with solved case studies, Cheapest price for Marketing Management & HRM book, Marketing Management & HRM book, Cengage Marketing & HRM book for MBA and PGDM, Bookstores selling Marketing Management & HRM by Cengage.

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