Strategic Marketing for Non Profit Organizations | By Alan R. Andreasen & Philip Kotler & Dheeraj Sharma | 7th Edition | Pearson(English Medium)

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Strategic Marketing for Non Profit Organizations | By Alan R. Andreasen & Philip Kotler & Dheeraj Sharma | 7th Edition | Pearson(English Medium)

"Strategic Marketing for Nonprofit Organizations" by Alan R. Andreasen, Philip Kotler, and Dheeraj Sharma is a comprehensive guide to marketing strategies specifically tailored for the unique needs of nonprofit organizations. In this 7th edition, the authors provide updated insights and practical tools to help nonprofit leaders effectively promote their missions and achieve their goals. The book covers key topics such as understanding the nonprofit sector, developing a marketing strategy, conducting market research, building brand awareness, fundraising techniques, and measuring marketing effectiveness. With real-world examples and case studies, readers will learn how to apply strategic marketing principles to enhance their organization's impact and reach. Whether you are a seasoned nonprofit professional or new to the field, "Strategic Marketing for Nonprofit Organizations" offers valuable guidance on navigating the challenges of marketing in the nonprofit sector. This edition also includes updated information on digital marketing trends, social media strategies, and ethical considerations in nonprofit marketing. Key Features: - Updated content reflecting current trends in nonprofit marketing - Practical tools and frameworks for developing effective marketing strategies - Case studies highlighting successful nonprofit marketing campaigns - Insights from leading experts in the field of nonprofit management - Emphasis on ethical considerations and social responsibility in marketing This book is an essential resource for anyone involved in promoting a nonprofit organization's mission and services. Whether you work in fundraising, communications, program management, or executive leadership, "Strategic Marketing for Nonprofit Organizations" will help you maximize your impact through strategic marketing practices.

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Product Details

SKU / BOOK Code:	Pearson-Marketing-7th-E
Publisher:	Pearson Publication
Author:	By A.R.A & P.K & D.S
Binding Type:	Paperback
No. of Pages:	568
ISBN-10:	9353435035
ISBN-13:	978-9353435035
Edition:	7th Edition
Language:	English Medium
Publish Year:	2019-06
Weight (g):	668
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Business & Economics
Manufacturer:	Pearson Publication
Importer:	Pearson Publication
Packer:	EXAM360

Product Description

Strategic Marketing for Non Profit Organizations | By Alan R. Andreasen & Philip Kotler & Dheeraj Sharma | 7th Edition | Pearson(English Medium)

"Strategic Marketing for Nonprofit Organizations" by Alan R. Andreasen, Philip Kotler, and Dheeraj Sharma is a comprehensive guide to marketing strategies specifically tailored for the unique needs of nonprofit organizations. In this 7th edition, the authors provide updated insights and practical tools to help nonprofit leaders effectively promote their missions and achieve their goals. The book covers key topics such as understanding the nonprofit sector, developing a marketing strategy, conducting market research, building brand awareness, fundraising techniques, and measuring marketing effectiveness. With real-world examples and case studies, readers will learn how to apply strategic marketing principles to enhance their organization's impact and reach. Whether you are a seasoned nonprofit professional or new to the field, "Strategic Marketing for Nonprofit Organizations" offers valuable guidance on navigating the challenges of marketing in the nonprofit sector. This edition also includes updated information on digital marketing trends, social media strategies, and ethical considerations in nonprofit marketing. Key Features: - Updated content reflecting current trends in nonprofit marketing - Practical tools and frameworks for developing effective marketing strategies - Case studies highlighting successful nonprofit marketing campaigns - Insights from leading experts in the field of nonprofit management - Emphasis on ethical considerations and social responsibility in marketing This book is an essential resource for anyone involved in promoting a nonprofit organization's mission and services. Whether you work in fundraising, communications, program management, or executive leadership, "Strategic Marketing for Nonprofit Organizations" will help you maximize your impact through strategic marketing practices.

Search Keywords - Strategic Marketing for Nonprofit Organizations, Alan R. Andreasen book, Philip Kotler book on nonprofits, Dheeraj Sharma latest edition, Best books on nonprofit marketing, Pearson publication books, Nonprofit organization strategies, Marketing tactics for nonprofits, How to promote a nonprofit organization, Fundraising ideas for nonprofits, Social media for nonprofits, Branding strategies for nonprofits, Market research techniques for nonprofits, Effective communication in nonprofits, Digital marketing trends in nonprofits, Marketing ethics in the nonprofit sector, Nonprofit management resources, Case studies on successful nonprofit campaigns, Measuring impact in non-profit organizations, Nonprofit leadership skills

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