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Pearson Strategic Marketing for Non Profit Organizations (English Medium,Alan R. Andreasen)
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| 620-629 |
Description - The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators
table of Contents: section I: developing a target audience orientation 1.
Chapter 1: The growth and development of non-profit marketing .
Chapter 2: developing a target audience-centered mind-set section II: strategic planning and organization .
Chapter 3: strategic marketing planning.
Chapter 4: Understanding target audience behavior.
Chapter 5: acquiring and using marketing information.
Chapter 6: segmentation, targeting, and positioning.
Chapter 7: branding section III: designing the marketing mix.
Chapter 8: value Propositions: managing the organization’s offerings.
Chapter 9: developing and launching new offerings.
Chapter 10: Managing perceived costs.
Chapter 11: facilitating marketing behaviors.
Chapter 12: formulating communication strategies.
Chapter 13: Managing communications: advertising and personal persuasion.
Chapter 14: Managing public media and public advocacy section IV: developing resources.
Chapter 15: generating funds.
Chapter 16: attracting human Resources: Staff, volunteers, and Board members.
Chapter 17: Working with the private sector section V: organizing and controlling marketing. strategies
Chapter 18: organizing for implementation.
Chapter 19: marketing evaluation, monitoring, and control
About the Author
Alan R. Andreasen Georgetown University Philip Kotler Northwestern University Dheeraj Sharma Indian Institute of Management Rohtak, Director.
Search Key - Pearson Strategic Marketing for Non Profit Organizations (English Medium,Alan R. Andreasen), Publisher : Pearson Education; seventh edition, Language : English, Paperback : 568 pages, ISBN : 935343503X, ISBN : 978-9353435035, Pearson Publishers, Book, Books, Exam, Examination, Competitive Exam, Marking, Non Profit, IAS, SSC, PSC, Solved Papers.
Product Details
| SKU, Publisher | Pear-strategic-non-profit-orga |
| Publisher | Pearson Publication |
| Author, Edition | English Medium, Alam R.Andreasen |
| Binding, Type | Paperback, New |
| No. of Pages | 568 |
Product Description
Pearson Strategic Marketing for Non Profit Organizations (English Medium,Alan R. Andreasen)
Search Key - Pearson Strategic Marketing for Non Profit Organizations (English Medium,Alan R. Andreasen), Publisher : Pearson Education; seventh edition, Language : English, Paperback : 568 pages, ISBN : 935343503X, ISBN : 978-9353435035, Pearson Publishers, Book, Books, Exam, Examination, Competitive Exam, Marking, Non Profit, IAS, SSC, PSC, Solved Papers.
Description - The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators
table of Contents: section I: developing a target audience orientation 1.
Chapter 1: The growth and development of non-profit marketing .
Chapter 2: developing a target audience-centered mind-set section II: strategic planning and organization .
Chapter 3: strategic marketing planning.
Chapter 4: Understanding target audience behavior.
Chapter 5: acquiring and using marketing information.
Chapter 6: segmentation, targeting, and positioning.
Chapter 7: branding section III: designing the marketing mix.
Chapter 8: value Propositions: managing the organization’s offerings.
Chapter 9: developing and launching new offerings.
Chapter 10: Managing perceived costs.
Chapter 11: facilitating marketing behaviors.
Chapter 12: formulating communication strategies.
Chapter 13: Managing communications: advertising and personal persuasion.
Chapter 14: Managing public media and public advocacy section IV: developing resources.
Chapter 15: generating funds.
Chapter 16: attracting human Resources: Staff, volunteers, and Board members.
Chapter 17: Working with the private sector section V: organizing and controlling marketing. strategies
Chapter 18: organizing for implementation.
Chapter 19: marketing evaluation, monitoring, and control
About the Author
Alan R. Andreasen Georgetown University Philip Kotler Northwestern University Dheeraj Sharma Indian Institute of Management Rohtak, Director.
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We practice Easy Return/Exchange policy for Buyer Protection, So if you experience any difficulties like (Wrong Item delivered ) with any of the product received, you can raise request under Return / Exchange Policy through written E-mail at exam360.in@gmail.com with valid Footage. Once we validate the case in details we will initiate as per the Policy Standard & we will be more than happy to help you to solve your issues ASAP.
While receiving the item from any of our courier partner, users are requested to check the packaging item properly, If you feel any tampering we request not to accept the packet & instantly make a call to the below mentioned HELPLINE with your Order Details. And, If you purchased an item that was not Satisfactory, in such cases we will issue Return/ Refund if case is genuine!
Selling Price & Shipping Fee: In Product details we have clearly mentioned the Selling Price & Shipping fees seperately, So, when you "BUY NOW" You will be charges S.P+Shipping Fees. The Shipping fees may different for each products depends on the weight of the Product. Sometimes the Total Payable Amount may be diiferent from Instamojo also. Buyers are requested to check before purchasing the books. After purchasing we maynot allow users to modify.
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- If you have questions about the product, please contact Customer Care at Exam360.in@gmail.com.
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