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Pearson Strategic Marketing for Non Profit Organizations (English Medium,Alan R. Andreasen)

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Pearson Strategic Marketing for Non Profit Organizations  (English Medium,Alan R. Andreasen)

Description - The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators
table of Contents: section I: developing a target audience orientation 1.
Chapter 1: The growth and development of non-profit marketing .
Chapter 2: developing a target audience-centered mind-set section II: strategic planning and organization .
Chapter 3: strategic marketing planning.
Chapter 4: Understanding target audience behavior.
Chapter 5: acquiring and using marketing information.
Chapter 6: segmentation, targeting, and positioning.
Chapter 7: branding section III: designing the marketing mix.
Chapter 8: value Propositions: managing the organization’s offerings.
Chapter 9: developing and launching new offerings.
Chapter 10: Managing perceived costs.
Chapter 11: facilitating marketing behaviors.
Chapter 12: formulating communication strategies.
Chapter 13: Managing communications: advertising and personal persuasion.
Chapter 14: Managing public media and public advocacy section IV: developing resources.
Chapter 15: generating funds.
Chapter 16: attracting human Resources: Staff, volunteers, and Board members.
Chapter 17: Working with the private sector section V: organizing and controlling marketing. strategies 
Chapter 18: organizing for implementation.
Chapter 19: marketing evaluation, monitoring, and control

About the Author
Alan R. Andreasen Georgetown University Philip Kotler Northwestern University Dheeraj Sharma Indian Institute of Management Rohtak, Director.

Search Key - Pearson Strategic Marketing for Non Profit Organizations  (English Medium,Alan R. Andreasen), Publisher ‏ : ‎ Pearson Education; seventh edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 568 pages, ISBN ‏ : ‎ 935343503X, ISBN ‏ : ‎ 978-9353435035, Pearson Publishers, Book, Books, Exam, Examination, Competitive Exam, Marking, Non Profit, IAS, SSC, PSC, Solved Papers.

Product Details
SKU, Publisher Pear-strategic-non-profit-orga
Publisher Pearson Publication
Author, Edition English Medium, Alam R.Andreasen 
Binding, Type Paperback, New
No. of Pages 568
Product Description
Pearson Strategic Marketing for Non Profit Organizations  (English Medium,Alan R. Andreasen)

Description - The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators
table of Contents: section I: developing a target audience orientation 1.
Chapter 1: The growth and development of non-profit marketing .
Chapter 2: developing a target audience-centered mind-set section II: strategic planning and organization .
Chapter 3: strategic marketing planning.
Chapter 4: Understanding target audience behavior.
Chapter 5: acquiring and using marketing information.
Chapter 6: segmentation, targeting, and positioning.
Chapter 7: branding section III: designing the marketing mix.
Chapter 8: value Propositions: managing the organization’s offerings.
Chapter 9: developing and launching new offerings.
Chapter 10: Managing perceived costs.
Chapter 11: facilitating marketing behaviors.
Chapter 12: formulating communication strategies.
Chapter 13: Managing communications: advertising and personal persuasion.
Chapter 14: Managing public media and public advocacy section IV: developing resources.
Chapter 15: generating funds.
Chapter 16: attracting human Resources: Staff, volunteers, and Board members.
Chapter 17: Working with the private sector section V: organizing and controlling marketing. strategies 
Chapter 18: organizing for implementation.
Chapter 19: marketing evaluation, monitoring, and control

About the Author
Alan R. Andreasen Georgetown University Philip Kotler Northwestern University Dheeraj Sharma Indian Institute of Management Rohtak, Director.

Search Key - Pearson Strategic Marketing for Non Profit Organizations  (English Medium,Alan R. Andreasen), Publisher ‏ : ‎ Pearson Education; seventh edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 568 pages, ISBN ‏ : ‎ 935343503X, ISBN ‏ : ‎ 978-9353435035, Pearson Publishers, Book, Books, Exam, Examination, Competitive Exam, Marking, Non Profit, IAS, SSC, PSC, Solved Papers.
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