Services Marketing : Integrating Customer Focus Across The Firm | By Valarie A. Zeithaml & G Shainesh | 8th Edition | McGraw Hill Publication ( English Medium )

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Services Marketing : Integrating Customer Focus Across The Firm | By Valarie A. Zeithaml & G Shainesh | 8th Edition | McGraw Hill Publication ( English Medium ).

"Services Marketing: Integrating Customer Focus Across The Firm" by Valarie A. Zeithaml and G Shainesh is a comprehensive guide to understanding the unique challenges and opportunities in marketing services. Now in its 8th edition, this book provides a thorough overview of the key concepts, strategies, and best practices for effectively marketing services in today's competitive marketplace. The book covers a wide range of topics including customer behavior, service quality, pricing strategies, service design, and managing customer relationships. It also explores the role of technology and social media in shaping modern service marketing strategies. With real-world examples and case studies from a variety of industries, "Services Marketing" offers practical insights that can be applied to any service-based business. Whether you are a student studying marketing or a professional looking to enhance your skills in service marketing, this book is an invaluable resource. Key features of this book include: - In-depth coverage of the unique characteristics of services marketing - Practical tips and strategies for designing successful service offerings - Insights into building strong customer relationships and loyalty - Discussion on the latest trends and technologies impacting the service industry Whether you are new to services marketing or looking to deepen your understanding of the subject, "Services Marketing: Integrating Customer Focus Across The Firm" is an essential read for anyone interested in mastering the art of marketing services effectively.

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Product Details

SKU / BOOK Code:	McGraw-Ser-Mark-Int-Cus-Foc(E)
Publisher:	McGraw Hill Publication
Author:	Valarie A. Zeithaml & G Shainesh
Binding Type:	Paperback
No. of Pages:	As Per Publishers
ISBN-10:	936444955X
ISBN-13:	9789364449557
Edition:	8th Edition
Language:	English Medium
Publish Year:	2025-12
Weight (g):	2700
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Competitive Books
Manufacturer:	McGraw Hill Publication
Importer:	McGraw Hill Publication
Packer:	Fullfilled by Supplier

Product Description

Services Marketing : Integrating Customer Focus Across The Firm | By Valarie A. Zeithaml & G Shainesh | 8th Edition | McGraw Hill Publication ( English Medium ).

"Services Marketing: Integrating Customer Focus Across The Firm" by Valarie A. Zeithaml and G Shainesh is a comprehensive guide to understanding the unique challenges and opportunities in marketing services. Now in its 8th edition, this book provides a thorough overview of the key concepts, strategies, and best practices for effectively marketing services in today's competitive marketplace. The book covers a wide range of topics including customer behavior, service quality, pricing strategies, service design, and managing customer relationships. It also explores the role of technology and social media in shaping modern service marketing strategies. With real-world examples and case studies from a variety of industries, "Services Marketing" offers practical insights that can be applied to any service-based business. Whether you are a student studying marketing or a professional looking to enhance your skills in service marketing, this book is an invaluable resource. Key features of this book include: - In-depth coverage of the unique characteristics of services marketing - Practical tips and strategies for designing successful service offerings - Insights into building strong customer relationships and loyalty - Discussion on the latest trends and technologies impacting the service industry Whether you are new to services marketing or looking to deepen your understanding of the subject, "Services Marketing: Integrating Customer Focus Across The Firm" is an essential read for anyone interested in mastering the art of marketing services effectively.

Search Key - Services Marketing book, Valarie A. Zeithaml Services Marketing, G Shainesh Services Marketing, Services Marketing 8th edition, McGraw Hill Services Marketing, Customer focus in services marketing, Service quality strategies, Pricing strategies for services, Service design best practices, Managing customer relationships in services, Technology impact on service marketing, Social media in service marketing, Services Marketing case studies, Services Marketing industry examples, Services Marketing textbook, 16 .Services Marketing concepts, 17 .Services Marketing strategies, 18 .Services Marketing trends, 19 .Services Marketing best practices, 20 .Services Marketing customer loyalty, 8th Edition, 936444955X · 9789364449557.

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