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The Design Of Everyday Things | Revised & Expanded Edition | Don Norman | Basic Books Publication ( English Medium )

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The Design Of Everyday Things |  | Revised & Expanded Edition | Don Norman | Basic Books Publication ( English Medium ).The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. 

The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

About the Author
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Search Key : The Design Of Everyday Things, Don Norman, Revised & Expanded Edition, Basic Books Publication, English Medium, The Design Of Everyday Things By Don Norman, The Design Of Everyday Things Novel Book By  Basic Books Publication, Publisher, Publisher ‏ : ‎ Basic Books; 2nd edition (5 November 2013), Language ‏ : ‎ English, Paperback ‏ : ‎ 368 pages, ISBN-10 ‏ : ‎ 9780465050659
ISBN-13 ‏ : ‎ 978-0465050659, Fiction Book.
Product Details
SKU, Publisher BBP-The-Des-Of-Ever-Thin-(Eng)
Publisher Basic Books Publication
Author, Edition Don Norman, English Medium 
Binding, Type Paperback, New
No. of Pages 368
Product Description
The Design Of Everyday Things |  | Revised & Expanded Edition | Don Norman | Basic Books Publication ( English Medium ).The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. 

The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

About the Author
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

Search Key : The Design Of Everyday Things, Don Norman, Revised & Expanded Edition, Basic Books Publication, English Medium, The Design Of Everyday Things By Don Norman, The Design Of Everyday Things Novel Book By  Basic Books Publication, Publisher, Publisher ‏ : ‎ Basic Books; 2nd edition (5 November 2013), Language ‏ : ‎ English, Paperback ‏ : ‎ 368 pages, ISBN-10 ‏ : ‎ 9780465050659
ISBN-13 ‏ : ‎ 978-0465050659, Fiction Book.
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