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Unstartup : How Unacademy Ignored Conventional Advice to Become a 3x Unicorn | By Nistha Tripathi | Revised Edition | Rupa Publication ( English Medium )

296-395
[Shipping Cost = Standard Mode, Expedite Mode]
Unstartup : How Unacademy Ignored Conventional Advice to Become a 3x Unicorn | By Nistha Tripathi | Revised Edition | Rupa Publication ( English Medium ).


Book Description:


“Unstartup” chronicles the extraordinary journey of Unacademy, one of India’s most successful ed-tech startups, which defied traditional startup norms and conventional advice to become a three-time unicorn — a company valued at over a billion dollars.


Author Nistha Tripathi, a seasoned business journalist, provides an insider’s perspective on how Unacademy innovated, scaled, and navigated challenges in the fiercely competitive ed-tech ecosystem. The book dives deep into the startup culture, leadership decisions, growth strategies, funding rounds, and the unique philosophy that allowed Unacademy to disrupt the education sector.


Key Features:


In-depth Case Study – Detailed narration of Unacademy’s founding, growth, and scaling phases.


Startup Culture Insights – Explains what it means to be an ‘unstartup’ in the Indian context.


Leadership and Vision – Profiles key leaders and their strategic decisions.


Overcoming Challenges – Insights on navigating funding, competition, and operational hurdles.


Business Strategies – Marketing, technology, product innovation, and customer engagement strategies.


Behind-the-Scenes – Interviews and anecdotes from founders, employees, and investors.


Practical Lessons for Entrepreneurs – What to do and what to avoid in a dynamic startup environment.


Revised Edition – Updated with the latest developments in Unacademy’s journey and the ed-tech market.


Readable and Engaging – Suitable for both business students and general readers interested in startups.


Contextualized for Indian Market – Reflects India’s unique startup ecosystem and educational challenges.


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Product Details
SKU / BOOK Code: Rupa-Unstartup-(E)
Publisher: Rupa Publication
Author:
Binding Type: Paperback
No. of Pages: 280
ISBN-10: 9355201583
ISBN-13: 978-9355201584
Edition: Revised Edition
Language: English Medium
Publish Year: 2025-06
Weight (g): 1500
Product Condition: New
Reading Age: Above 10 Years
Country of Origin: India
Genre: Fiction
Manufacturer: Rupa Publication
Importer: Rupa Publication
Packer: Fullfilled by Supplier
Product Description
Unstartup : How Unacademy Ignored Conventional Advice to Become a 3x Unicorn | By Nistha Tripathi | Revised Edition | Rupa Publication ( English Medium ).


Book Description:


“Unstartup” chronicles the extraordinary journey of Unacademy, one of India’s most successful ed-tech startups, which defied traditional startup norms and conventional advice to become a three-time unicorn — a company valued at over a billion dollars.


Author Nistha Tripathi, a seasoned business journalist, provides an insider’s perspective on how Unacademy innovated, scaled, and navigated challenges in the fiercely competitive ed-tech ecosystem. The book dives deep into the startup culture, leadership decisions, growth strategies, funding rounds, and the unique philosophy that allowed Unacademy to disrupt the education sector.


Key Features:


In-depth Case Study – Detailed narration of Unacademy’s founding, growth, and scaling phases.


Startup Culture Insights – Explains what it means to be an ‘unstartup’ in the Indian context.


Leadership and Vision – Profiles key leaders and their strategic decisions.


Overcoming Challenges – Insights on navigating funding, competition, and operational hurdles.


Business Strategies – Marketing, technology, product innovation, and customer engagement strategies.


Behind-the-Scenes – Interviews and anecdotes from founders, employees, and investors.


Practical Lessons for Entrepreneurs – What to do and what to avoid in a dynamic startup environment.


Revised Edition – Updated with the latest developments in Unacademy’s journey and the ed-tech market.


Readable and Engaging – Suitable for both business students and general readers interested in startups.


Contextualized for Indian Market – Reflects India’s unique startup ecosystem and educational challenges.


Search Key - Unstartup book Nistha Tripathi, , Unacademy startup story book, , How Unacademy became unicorn, , Nistha Tripathi Unacademy book summary, , Unstartup Rupa Publications, , Indian edtech startup case study, , Startup growth story Unacademy, , Unacademy funding rounds book, , Unacademy business strategy book, , Nistha Tripathi startup book, , Unacademy founder story, , Edtech unicorn India Unacademy, , Startup lessons from Unacademy, , Unstartup entrepreneurship book, , Unacademy marketing strategies, , Indian startup ecosystem book, , Unacademy leadership story, , Edtech disruption India, , Unacademy team building insights, , Unacademy journey case study, , Startup success stories India, , Unacademy innovation and tech, , Indian startup books 2025, , Unacademy revised edition book, , Rupa Publications startup books, Language ‏ : ‎ English, Paperback ‏ : ‎ 280 pages, ISBN-10 ‏ : ‎ 9355201583, ISBN-13 ‏ : ‎ 978-9355201584.
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