Influence : The Psychology of Persuasion | By Robert B. Cialdini | Harper Business Publication ( English Medium )

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Influence : The Psychology of Persuasion | By Robert B. Cialdini | Harper Business Publication ( English Medium ).

'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.

The book is available online for convenient shopping. You can bag this book from .in today by following a few easy steps. Influence: The Psychology of Persuasion" by Dr. Robert B. Cialdini is a seminal work that delves into the psychological mechanisms behind why people say "yes" and how to apply these insights ethically in various aspects of life, including business and personal interactions. Drawing from over 35 years of rigorous, evidence-based research, Cialdini identifies six universal principles of influence: reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. These principles are explored in depth, providing readers with a comprehensive understanding of the factors that drive human behavior and decision-making. The book offers practical strategies for becoming a skilled persuader and, equally important, for defending oneself against unethical influence attempts. 

Key Features:

Six Universal Principles of Influence: Cialdini introduces and elaborates on the six fundamental principles that govern human behavior and decision-making. 

Evidence-Based Research: The book is grounded in over three decades of empirical research, providing readers with scientifically validated insights into the psychology of persuasion. 

Practical Applications: Each principle is accompanied by real-world examples and actionable strategies, enabling readers to apply the concepts effectively in various contexts. 

Ethical Considerations: Cialdini emphasizes the ethical use of influence techniques, ensuring that readers understand the moral implications of persuasion. 

Updated Content: The revised edition includes new research findings and contemporary examples, making the book relevant to current societal and business dynamics.

About the author :

Dr. Robert B. Cialdini is a Ph. D. in the field of psychology and went through extensive research to bring forth this breakthrough book. The book has been published by Harper Collins Publications and is available as a part of the popular Collins Business Essentials. The author and the publishers have taken extensive care to research the contents of the book which are based on several evidence based experiments. The latest edition of Influence: The Psychology of Persuasion was published in May 2009 (Revised Edition) and is available in paperback as well.

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Product Details

SKU / BOOK Code:	Harper-Influence-(E)
Publisher:	Harper Business Publication
Author:	Robert B. Cialdini
Binding Type:	Paperback
No. of Pages:	608
ISBN-10:	0063138808
ISBN-13:	978-0063138803
Edition:	New Edition
Language:	English Medium
Publish Year:	2025-02
Weight (g):	600
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Books > Novels
Manufacturer:	Harper Business Publication
Importer:	Not Applicable
Packer:	Fullfilled by Supplier

Product Description

Influence : The Psychology of Persuasion | By Robert B. Cialdini | Harper Business Publication ( English Medium ).

'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.

The book is available online for convenient shopping. You can bag this book from .in today by following a few easy steps. Influence: The Psychology of Persuasion" by Dr. Robert B. Cialdini is a seminal work that delves into the psychological mechanisms behind why people say "yes" and how to apply these insights ethically in various aspects of life, including business and personal interactions. Drawing from over 35 years of rigorous, evidence-based research, Cialdini identifies six universal principles of influence: reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. These principles are explored in depth, providing readers with a comprehensive understanding of the factors that drive human behavior and decision-making. The book offers practical strategies for becoming a skilled persuader and, equally important, for defending oneself against unethical influence attempts. 

Key Features:

Six Universal Principles of Influence: Cialdini introduces and elaborates on the six fundamental principles that govern human behavior and decision-making. 

Evidence-Based Research: The book is grounded in over three decades of empirical research, providing readers with scientifically validated insights into the psychology of persuasion. 

Practical Applications: Each principle is accompanied by real-world examples and actionable strategies, enabling readers to apply the concepts effectively in various contexts. 

Ethical Considerations: Cialdini emphasizes the ethical use of influence techniques, ensuring that readers understand the moral implications of persuasion. 

Updated Content: The revised edition includes new research findings and contemporary examples, making the book relevant to current societal and business dynamics.

About the author :

Dr. Robert B. Cialdini is a Ph. D. in the field of psychology and went through extensive research to bring forth this breakthrough book. The book has been published by Harper Collins Publications and is available as a part of the popular Collins Business Essentials. The author and the publishers have taken extensive care to research the contents of the book which are based on several evidence based experiments. The latest edition of Influence: The Psychology of Persuasion was published in May 2009 (Revised Edition) and is available in paperback as well.

Search Key - Robert Cialdini influence principles, Psychology of persuasion techniques, Reciprocity in influence, Commitment and consistency in persuasion, Social proof in decision making, Authority and influence, Liking principle in persuasion, Scarcity effect on behavior, Ethical persuasion strategies, Cialdini's six principles of influence, Influence tactics in marketing, Psychological triggers in sales, Behavioral science of persuasion, Influence and compliance techniques, Persuasion in negotiations, Cialdini's influence research, Persuasion in advertising, Psychology of consumer behavior, Influence in leadership, Persuasion in public relations, Cialdini's influence principles in business, Psychological principles in marketing, Influence and social psychology, Persuasion in everyday life, Cialdini's influence techniques, Psychology of compliance, Influence and human behavior, Persuasion in politics, Cialdini's influence principles in sales, Psychological influence in negotiations Influence : The Psychology of Persuasion, By Robert B. Cialdini, Harper Business Publication, English Medium, Publisher ‏ : ‎ Harper Business, Language ‏ : ‎ English, Paperback ‏ : ‎ 608 pages, ISBN-10 ‏ : ‎ 0063138808, ISBN-13 ‏ : ‎ 978-0063138803, Psychology book,  Study Book Best Selling, New Edition.

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