Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Concept Publication ( English Medium )

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Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Concept Publication ( English Medium ).

Handbook Of Journalism And Mass Communication has been a crucial text for students, teachers and practitioners of communication since years. The book is divided into five major sections. The first section is concerned with the origin and development of mass communication. It explores the various theories of communication and introduces the different models of communication. Localising their approach, the authors talk of communication within the Indian context, starting from the traditional forms of communication to the communication policies and five-year plans.

The second section concerns itself with the print media. It speaks of the past and present of print media. The freedom movement, the formation of major Indian newspapers and the various laws and acts governing print publications in India are introduced. The third section of the book deals with the electronic media. Starting from radio broadcasting to the experiment with SITE, this book discusses the formation of Doordarshan along with the further development of electronic media.

The fourth section is on media management. Here, the authors introduce their readers to the principles of management in media. Readers are taken through the organisational structure of the0 editorial department and the typical newsroom organisation. The functions of the advertising and circulation departments are explained as well. The fifth section is about public relations and advertising. The guidelines and principles in opinion-formation and publicity are explored. Likewise, the functions of advertising, along with the various elements and mediums of advertising, are also elucidated.

Handbook Of Journalism And Mass Communication, published by Concept Publishing Co in 2001, is available with a hardcover binding.

Key Features:

It has been a trusted text for students, teachers and practitioners of communication since decades.

About the Author

The book has been jointly authored by Vir Bala Aggarwal and V S Gupta.

Vir Bala Aggarwal is a senior researcher, academician and Chairperson of the Journalism and Mass Communication Department in the University of Himachal Pradesh. As a resource person, Aggarwal is associated with several journalism departments in the country. She regularly presents papers on media issues in various seminars held regionally and nationally. She has also written on media issues in several journals.

A former Professor at the Haryana Agricultural University, V S Gupta is a senior academician in the fields of media and communication. He represented India at the AMIC (Asian Media Information Centre) in Singapore. Having been recognised with numerous awards and fellowships, Professor Gupta also organised several seminars and symposiums across the country. He has edited and written nine books along with several manuals that have been published in India as well as abroad.

Search Key - Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Concept Publication ( English Medium ), Publisher ‏ : ‎ Concept Publishing Co, Language ‏ : ‎ English, ISBN-10 ‏ : ‎ 8170228808, ISBN-13 ‏ : ‎ 978-8170228806, Handbook Of Journalism And Mass Communication, Handbook Of Journalism, Mass Communication, Journalism Textbook, Textbook, Vir Bala Aggarwal, V.S. Gupta, Handbook, Books, Educational Book, Studies, Self Study, Examination, Exam, IAS, UPSC, SSC, Competitive Book, Civil Services, Languages English, NAT, UGC.

Product Details

SKU, Publisher	Concpt-Hndbook-Of-Jourlism-(E)
Publisher	Concept Publication
Author, Edition	Vir Bala Aggarwal, Latest Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	As Per Publishers

Product Description

Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Concept Publication ( English Medium ).

Handbook Of Journalism And Mass Communication has been a crucial text for students, teachers and practitioners of communication since years. The book is divided into five major sections. The first section is concerned with the origin and development of mass communication. It explores the various theories of communication and introduces the different models of communication. Localising their approach, the authors talk of communication within the Indian context, starting from the traditional forms of communication to the communication policies and five-year plans.

The second section concerns itself with the print media. It speaks of the past and present of print media. The freedom movement, the formation of major Indian newspapers and the various laws and acts governing print publications in India are introduced. The third section of the book deals with the electronic media. Starting from radio broadcasting to the experiment with SITE, this book discusses the formation of Doordarshan along with the further development of electronic media.

The fourth section is on media management. Here, the authors introduce their readers to the principles of management in media. Readers are taken through the organisational structure of the0 editorial department and the typical newsroom organisation. The functions of the advertising and circulation departments are explained as well. The fifth section is about public relations and advertising. The guidelines and principles in opinion-formation and publicity are explored. Likewise, the functions of advertising, along with the various elements and mediums of advertising, are also elucidated.

Handbook Of Journalism And Mass Communication, published by Concept Publishing Co in 2001, is available with a hardcover binding.

Key Features:

It has been a trusted text for students, teachers and practitioners of communication since decades.

About the Author

The book has been jointly authored by Vir Bala Aggarwal and V S Gupta.

Vir Bala Aggarwal is a senior researcher, academician and Chairperson of the Journalism and Mass Communication Department in the University of Himachal Pradesh. As a resource person, Aggarwal is associated with several journalism departments in the country. She regularly presents papers on media issues in various seminars held regionally and nationally. She has also written on media issues in several journals.

A former Professor at the Haryana Agricultural University, V S Gupta is a senior academician in the fields of media and communication. He represented India at the AMIC (Asian Media Information Centre) in Singapore. Having been recognised with numerous awards and fellowships, Professor Gupta also organised several seminars and symposiums across the country. He has edited and written nine books along with several manuals that have been published in India as well as abroad.

Search Key - Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Concept Publication ( English Medium ), Publisher ‏ : ‎ Concept Publishing Co, Language ‏ : ‎ English, ISBN-10 ‏ : ‎ 8170228808, ISBN-13 ‏ : ‎ 978-8170228806, Handbook Of Journalism And Mass Communication, Handbook Of Journalism, Mass Communication, Journalism Textbook, Textbook, Vir Bala Aggarwal, V.S. Gupta, Handbook, Books, Educational Book, Studies, Self Study, Examination, Exam, IAS, UPSC, SSC, Competitive Book, Civil Services, Languages English, NAT, UGC.

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