Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Revised Edition | Concept Publication ( English Medium )

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Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Revised Edition | Concept Publication ( English Medium ).

Handbook Of Journalism And Mass Communication is designed with the intent of delving into the details of journalism and mass communication. There has been a recent surge in the number of courses being offered to students on this subject. The rapid advancements made in the field of communication have triggered a sudden interest among the masses, who seek to pursue a career in this field.

The book has thus been written keeping in mind this recent trend and aiming to help individuals gain a deeper knowledge of things that pertain to journalism and mass communication. So as to make it convenient for the readers, the book has been split into six distinct portions, which focus on important topics pertaining to this field.

Media Management, Public Relations, Electronic Media, Theories and Indian Communication Landscape, Public Relations and Advertising, and Mass Communication – Origin and Development are the titles of the six portions that this book has been divided into. A glossary of numerous terms has also been provided to the readers. The "Handbook of Journalism and Mass Communication" by Vir Bala Aggarwal and V.S. Gupta, published by Concept Publishing Company, is a comprehensive resource designed for students, educators, and professionals in the field of communication. This revised edition addresses the rapid advancements in communication technologies and their impact on media practices.

Key Features:

Comprehensive Coverage: The book is divided into six sections:

Mass Communication: Origin and Development

Theories and Indian Communication Landscape

Print Media

Electronic Media

Media Management

Public Relations and Advertising

In-Depth Analysis: Each section delves into its respective topic, providing historical context, theoretical frameworks, and current practices, with a focus on the Indian media landscape.

Annexures and Glossary: The concluding section includes several annexures and a comprehensive glossary of terms from a multidisciplinary perspective, aiding readers in understanding complex concepts.

Updated Information: The publication has been updated to include data available up to March 2001, ensuring relevance to contemporary media studies.

Search Key - Handbook of Journalism and Mass Communication summary, Vir Bala Aggarwal journalism book, Mass communication theories in Indian context, Print media analysis by V.S. Gupta, Electronic media developments in India, Media management strategies in India, Public relations practices in Indian media, Advertising trends in Indian mass communication, Comprehensive guide to journalism in India, Mass communication origin and development, Indian communication landscape overview, Print media evolution in India, Electronic media impact on Indian society, Media management case studies in India, Public relations strategies in Indian context, Advertising effectiveness in Indian media, Journalism education resources in India, Mass communication research methodologies, Indian media laws and ethics, Role of media in Indian democracy, Impact of digital media on traditional journalism, Challenges in Indian mass communication, Future of journalism in India, Media convergence in Indian context, Community media initiatives in India, Investigative journalism in Indian media, Ethical issues in Indian mass communication, Media literacy among Indian audiences, Impact of globalization on Indian media, Trends in Indian news reporting Publisher ‏ : ‎ Concept Publishing Company Pvt. Ltd. (1 January 2012), Language ‏ : ‎ English, ISBN-10 ‏ : ‎ 9788170228813, ISBN-13 ‏ : ‎ 978-8170228813.

Product Details

SKU / BOOK Code:	Concpt-Hndbook-Of-Jourlism-(E)
Publisher:	Concept Publication
Author:	Vir Bala Aggarwal
Binding Type:	Paperback
No. of Pages:	As Per Publishers
ISBN-10:	9788170228813
ISBN-13:	978-8170228813
Edition:	Revised Edition
Language:	English Medium
Publish Year:	2025-02
Weight (g):	1500
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Books
Manufacturer:	Concept Publication
Importer:	Not Applicable
Packer:	Fullfilled by Supplier

Product Description

Handbook Of Journalism And Mass Communication | By Vir Bala Aggarwal | Revised Edition | Concept Publication ( English Medium ).

Handbook Of Journalism And Mass Communication is designed with the intent of delving into the details of journalism and mass communication. There has been a recent surge in the number of courses being offered to students on this subject. The rapid advancements made in the field of communication have triggered a sudden interest among the masses, who seek to pursue a career in this field.

The book has thus been written keeping in mind this recent trend and aiming to help individuals gain a deeper knowledge of things that pertain to journalism and mass communication. So as to make it convenient for the readers, the book has been split into six distinct portions, which focus on important topics pertaining to this field.

Media Management, Public Relations, Electronic Media, Theories and Indian Communication Landscape, Public Relations and Advertising, and Mass Communication – Origin and Development are the titles of the six portions that this book has been divided into. A glossary of numerous terms has also been provided to the readers. The "Handbook of Journalism and Mass Communication" by Vir Bala Aggarwal and V.S. Gupta, published by Concept Publishing Company, is a comprehensive resource designed for students, educators, and professionals in the field of communication. This revised edition addresses the rapid advancements in communication technologies and their impact on media practices.

Key Features:

Comprehensive Coverage: The book is divided into six sections:

Mass Communication: Origin and Development

Theories and Indian Communication Landscape

Print Media

Electronic Media

Media Management

Public Relations and Advertising

In-Depth Analysis: Each section delves into its respective topic, providing historical context, theoretical frameworks, and current practices, with a focus on the Indian media landscape.

Annexures and Glossary: The concluding section includes several annexures and a comprehensive glossary of terms from a multidisciplinary perspective, aiding readers in understanding complex concepts.

Updated Information: The publication has been updated to include data available up to March 2001, ensuring relevance to contemporary media studies.

Search Key - Handbook of Journalism and Mass Communication summary, Vir Bala Aggarwal journalism book, Mass communication theories in Indian context, Print media analysis by V.S. Gupta, Electronic media developments in India, Media management strategies in India, Public relations practices in Indian media, Advertising trends in Indian mass communication, Comprehensive guide to journalism in India, Mass communication origin and development, Indian communication landscape overview, Print media evolution in India, Electronic media impact on Indian society, Media management case studies in India, Public relations strategies in Indian context, Advertising effectiveness in Indian media, Journalism education resources in India, Mass communication research methodologies, Indian media laws and ethics, Role of media in Indian democracy, Impact of digital media on traditional journalism, Challenges in Indian mass communication, Future of journalism in India, Media convergence in Indian context, Community media initiatives in India, Investigative journalism in Indian media, Ethical issues in Indian mass communication, Media literacy among Indian audiences, Impact of globalization on Indian media, Trends in Indian news reporting Publisher ‏ : ‎ Concept Publishing Company Pvt. Ltd. (1 January 2012), Language ‏ : ‎ English, ISBN-10 ‏ : ‎ 9788170228813, ISBN-13 ‏ : ‎ 978-8170228813.

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