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Social Media Analytics | By Ganis/Kohirkar | 1st Edition | Pearson Publication ( English Medium )

429-580
[Shipping Cost = Standard Mode, Expedite Mode]
Social Media Analytics | By Ganis/Kohirkar | 1st Edition | Pearson Publication ( English Medium ).

Social Media Analytics is the complete insider's guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM's pioneering Social Media Analysis Initiative. 
Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Don’t Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics

Search Key - Social Media Analytics | By Ganis/Kohirkar | 1st Edition | Pearson Publication ( English Medium ), Publisher ‏ : ‎ Pearson Education India; First edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 304 pages, ISBN-10 ‏ : ‎ 9789332578463, ISBN-13 ‏ : ‎ 978-9332578463, Social Media Analytics, Higher Studies, College Book, University Book, Higher Education, Ganis/Kohirkar.
Product Details
SKU, Publisher Prs-Socl-Mdia-Anlytcs-(E)
Publisher Pearson Publication
Author, Edition Ganis/Kohirkar, 1st Edition, English Medium 
Binding, Type Paperback, New
No. of Pages 304
Product Description
Social Media Analytics | By Ganis/Kohirkar | 1st Edition | Pearson Publication ( English Medium ).

Social Media Analytics is the complete insider's guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM's pioneering Social Media Analysis Initiative. 
Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Don’t Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics

Search Key - Social Media Analytics | By Ganis/Kohirkar | 1st Edition | Pearson Publication ( English Medium ), Publisher ‏ : ‎ Pearson Education India; First edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 304 pages, ISBN-10 ‏ : ‎ 9789332578463, ISBN-13 ‏ : ‎ 978-9332578463, Social Media Analytics, Higher Studies, College Book, University Book, Higher Education, Ganis/Kohirkar.
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