The Fortune At The Bottom Of The Pyramid | By C.K. Prahlad | Revised Edition | Pearson Publication ( English Medium )

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The Fortune At The Bottom Of The Pyramid | By C.K. Prahlad | Revised Edition | Pearson Publication ( English Medium ).

“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability. --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004) An idea can change the world... How to serve the world's poorest people and make a profit New strategies and tactics for building winning businesses in today's emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs' revolutionary supply chain to Reuters' data services for farmers Five years ago, C.K. Prahalad'sThe Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world's five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Inspired by C.K. Prahalad's breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building and profiting from new markets among the world's poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book's first publication, Prahalad's ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality. In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world. Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. *Solving the unique problems faced by bottom of pyramid customers *How to make a profit by helping people escape poverty and misery *Breakthrough forms of innovation for emerging markets *From rugs to cell phones, finance to energy, supply chains to state-of-the-art technology *Building new ecosystems for wealth creation *You can't do it alone--but you can do it together *Scaling up to impact the enterprise--and society *Beyond “micro-businesses and prototypes: large presence, large wins The CD included with the book includes video case studies and three bonus case studies. Bonus videos and case studies, in addition to those on the CD, can be found on the book's website The Fortune at the Bottom of the Pyramid" by C.K. Prahalad explores the vast, untapped market potential among the world's poorest populations. Prahalad challenges traditional business perceptions by illustrating how companies can achieve profitability while simultaneously alleviating poverty. The book presents a series of case studies from countries like India, Peru, Mexico, Brazil, and Venezuela, demonstrating successful business models that serve low-income consumers. These examples highlight innovative approaches in various sectors, including finance, healthcare, energy, retail, and technology. Prahalad emphasizes that by addressing the needs of the bottom of the pyramid, businesses can foster inclusive capitalism, drive economic growth, and empower impoverished communities.

Key Features:

• Market Potential: Highlights the significant buying power and entrepreneurial spirit within the world's poorest demographics.

• Case Studies: Provides real-world examples of companies successfully engaging with low-income markets across diverse industries.

• Innovative Business Models: Showcases strategies that combine profitability with social impact, challenging conventional business approaches.

• Social Transformation: Discusses how businesses can contribute to reducing poverty and promoting sustainable development.

• Global Perspective: Includes success stories from multiple countries, offering a comprehensive view of bottom-of-the-pyramid markets.

Search Key - Bottom of the Pyramid market strategies, C.K. Prahalad's economic theories, Inclusive capitalism case studies, Business models for low-income consumers, Corporate approaches to poverty alleviation, Innovative solutions for emerging markets, Entrepreneurship in underserved communities, Economic empowerment of the poor, Sustainable development in business, Corporate social responsibility in developing countries, Market opportunities in impoverished regions, Profitability through social impact, Transformative business practices, Economic inclusion strategies, Corporate innovation in low-income markets, Empowering consumers in poverty, Business solutions for global poverty, Economic growth through inclusive markets, Corporate engagement in emerging economies, Strategies for serving underserved populations, Business impact on social change, Corporate investment in developing regions, Market-based approaches to poverty reduction, Business innovation for social good, Economic opportunities in low-income sectors, Corporate strategies for market inclusion, Business-driven social transformation, Economic potential of underserved markets, Corporate approaches to global inequality, Business leadership in poverty eradication  Language: ENGLISH, Binding: Paperback, Publisher: Pan Macmillan, Genre: Business, Investing and Management, ISBN: 9789353433703, 9789353433703, Edition: 2019, Pages: 360.

Product Details

SKU / BOOK Code:	Prsn-The-Frtne-At-The-Bottm-Of-The-Pyrmd-(E)
Publisher:	Pearson Publication
Author:	C.K. Prahlad
Binding Type:	Paperback
No. of Pages:	360
ISBN-10:	9353433703
ISBN-13:	978-9353433703
Edition:	Revised Edition
Language:	English Medium
Publish Year:	2025-02
Weight (g):	1650
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Books
Manufacturer:	Pearson Publication
Importer:	Not Applicable
Packer:	Fullfilled by Supplier

Product Description

The Fortune At The Bottom Of The Pyramid | By C.K. Prahlad | Revised Edition | Pearson Publication ( English Medium ).

“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability. --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004) An idea can change the world... How to serve the world's poorest people and make a profit New strategies and tactics for building winning businesses in today's emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs' revolutionary supply chain to Reuters' data services for farmers Five years ago, C.K. Prahalad'sThe Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world's five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Inspired by C.K. Prahalad's breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building and profiting from new markets among the world's poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book's first publication, Prahalad's ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality. In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world. Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. *Solving the unique problems faced by bottom of pyramid customers *How to make a profit by helping people escape poverty and misery *Breakthrough forms of innovation for emerging markets *From rugs to cell phones, finance to energy, supply chains to state-of-the-art technology *Building new ecosystems for wealth creation *You can't do it alone--but you can do it together *Scaling up to impact the enterprise--and society *Beyond “micro-businesses and prototypes: large presence, large wins The CD included with the book includes video case studies and three bonus case studies. Bonus videos and case studies, in addition to those on the CD, can be found on the book's website The Fortune at the Bottom of the Pyramid" by C.K. Prahalad explores the vast, untapped market potential among the world's poorest populations. Prahalad challenges traditional business perceptions by illustrating how companies can achieve profitability while simultaneously alleviating poverty. The book presents a series of case studies from countries like India, Peru, Mexico, Brazil, and Venezuela, demonstrating successful business models that serve low-income consumers. These examples highlight innovative approaches in various sectors, including finance, healthcare, energy, retail, and technology. Prahalad emphasizes that by addressing the needs of the bottom of the pyramid, businesses can foster inclusive capitalism, drive economic growth, and empower impoverished communities.

Key Features:

• Market Potential: Highlights the significant buying power and entrepreneurial spirit within the world's poorest demographics.

• Case Studies: Provides real-world examples of companies successfully engaging with low-income markets across diverse industries.

• Innovative Business Models: Showcases strategies that combine profitability with social impact, challenging conventional business approaches.

• Social Transformation: Discusses how businesses can contribute to reducing poverty and promoting sustainable development.

• Global Perspective: Includes success stories from multiple countries, offering a comprehensive view of bottom-of-the-pyramid markets.

Search Key - Bottom of the Pyramid market strategies, C.K. Prahalad's economic theories, Inclusive capitalism case studies, Business models for low-income consumers, Corporate approaches to poverty alleviation, Innovative solutions for emerging markets, Entrepreneurship in underserved communities, Economic empowerment of the poor, Sustainable development in business, Corporate social responsibility in developing countries, Market opportunities in impoverished regions, Profitability through social impact, Transformative business practices, Economic inclusion strategies, Corporate innovation in low-income markets, Empowering consumers in poverty, Business solutions for global poverty, Economic growth through inclusive markets, Corporate engagement in emerging economies, Strategies for serving underserved populations, Business impact on social change, Corporate investment in developing regions, Market-based approaches to poverty reduction, Business innovation for social good, Economic opportunities in low-income sectors, Corporate strategies for market inclusion, Business-driven social transformation, Economic potential of underserved markets, Corporate approaches to global inequality, Business leadership in poverty eradication  Language: ENGLISH, Binding: Paperback, Publisher: Pan Macmillan, Genre: Business, Investing and Management, ISBN: 9789353433703, 9789353433703, Edition: 2019, Pages: 360.

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