Marketing Management | By Rajan Saxena | 6th Edition | McGraw Hill Publication ( English Medium )

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Marketing Management | By Rajan Saxena | 6th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

Marketing Management by Rajan Saxena is one of India’s most authoritative and widely adopted textbooks on marketing. Now in its 6th edition, the book provides a comprehensive framework of marketing concepts, strategies, and practices with a strong emphasis on the Indian market and global trends. Known for its practical approach, the book combines theoretical foundations with real-world applications, case studies, and examples from Indian and multinational companies.

This edition incorporates the latest developments in digital marketing, social media strategy, analytics, and consumer behavior, making it highly relevant for MBA students, marketing professionals, and entrepreneurs.

Key Features:

India-Centric Content – Rich examples from Indian companies and markets.

Latest Trends Covered – Includes digital marketing, influencer marketing, and sustainability.

Real-Life Case Studies – Business case studies to help apply theory to practice.

Strategic Marketing Focus – Emphasizes marketing planning and strategy formulation.

Customer Behavior Insights – Deep dive into consumer psychology and decision-making.

Updated Data and Examples – Reflects current market dynamics and competitive scenarios.

Marketing Analytics – New sections on analytics-driven marketing decision-making.

Practice Questions & Exercises – End-of-chapter summaries, review questions, and projects.

Simple & Clear Language – Easily understandable for management students of all levels.

Useful for BBA, MBA, PGDM, and Competitive Exams – Curriculum aligned with Indian and international syllabi.

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Product Details

SKU / BOOK Code:	McGraw-Market-Manag-(E)
Publisher:	McGraw Hill Publication
Author:	Rajan Saxena
Binding Type:	Paperback
No. of Pages:	784
ISBN-10:	9389538335
ISBN-13:	978-9389538335
Edition:	6th Edition
Language:	English Medium
Publish Year:	2025-06
Weight (g):	3000
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	McGraw Hill Publication
Importer:	McGraw Hill Publication
Packer:	Fullfilled by Supplier

Product Description

Marketing Management | By Rajan Saxena | 6th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

Marketing Management by Rajan Saxena is one of India’s most authoritative and widely adopted textbooks on marketing. Now in its 6th edition, the book provides a comprehensive framework of marketing concepts, strategies, and practices with a strong emphasis on the Indian market and global trends. Known for its practical approach, the book combines theoretical foundations with real-world applications, case studies, and examples from Indian and multinational companies.

This edition incorporates the latest developments in digital marketing, social media strategy, analytics, and consumer behavior, making it highly relevant for MBA students, marketing professionals, and entrepreneurs.

Key Features:

India-Centric Content – Rich examples from Indian companies and markets.

Latest Trends Covered – Includes digital marketing, influencer marketing, and sustainability.

Real-Life Case Studies – Business case studies to help apply theory to practice.

Strategic Marketing Focus – Emphasizes marketing planning and strategy formulation.

Customer Behavior Insights – Deep dive into consumer psychology and decision-making.

Updated Data and Examples – Reflects current market dynamics and competitive scenarios.

Marketing Analytics – New sections on analytics-driven marketing decision-making.

Practice Questions & Exercises – End-of-chapter summaries, review questions, and projects.

Simple & Clear Language – Easily understandable for management students of all levels.

Useful for BBA, MBA, PGDM, and Competitive Exams – Curriculum aligned with Indian and international syllabi.

Search Key - Marketing Management by Rajan Saxena summary, , Rajan Saxena 6th edition key concepts, , Indian case studies in marketing Saxena, , Strategic marketing planning Saxena, , Digital marketing in Rajan Saxena book, , Rajan Saxena marketing theories explained, , Marketing management textbook India, , Saxena 6th edition book review, , Consumer behavior Rajan Saxena, , Marketing analytics Saxena 6th edition, , Principles of marketing by Rajan Saxena, , Marketing mix explained Saxena, , Product lifecycle Rajan Saxena, , Rajan Saxena STP framework, , Saxena marketing management case studies, , Best marketing management book in India, , MBA marketing management Saxena, , Rajan Saxena on branding strategy, , Marketing environment analysis Saxena, , Social media marketing Rajan Saxena, , Rajan Saxena competitive advantage, , Services marketing by Rajan Saxena, , Rural marketing strategies Saxena, , Rajan Saxena marketing notes, , Integrated marketing communication Saxena, , Pricing strategies in Saxena’s book, , Rajan Saxena marketing definitions, , BBA marketing book by Rajan Saxena, , Marketing strategy formulation Saxena, , Rajan Saxena marketing questions and answers, Language ‏ : ‎ English, Paperback ‏ : ‎ 784 pages, ISBN-10 ‏ : ‎ 9389538335, ISBN-13 ‏ : ‎ 978-9389538335.

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