Product Design And Development | By Karl T. Ulrich & Maria C. Yang | 7th Edition | McGraw Hill Publication ( English Medium )

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Product Design And Development | By Karl T. Ulrich & Maria C. Yang | 7th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

Product Design and Development by Karl T. Ulrich, Maria C. Yang, and Steven D. Eppinger is a globally recognized textbook that blends the disciplines of engineering, industrial design, and business. Now in its 7th edition, this book provides an integrated approach to the process of designing and developing new products, combining concepts from marketing, design, and manufacturing into a cohesive framework.

It is widely used in both undergraduate and graduate courses in product design, engineering design, innovation, and entrepreneurship. The book includes case studies, practical methods, team-based projects, and tools that are essential for real-world product development.

Key Features:

Comprehensive Design Framework – Covers concept generation to product launch.

Real-World Case Studies – Examples from global companies and startups.

Emphasis on Cross-Functional Teams – Integrates perspectives from marketing, design, and engineering.

User-Centered Design Focus – Methods like ethnographic research and usability testing.

Decision-Making Tools – Techniques for concept selection, prototyping, and risk assessment.

Updated Content – Reflects current industry practices and tools including agile and lean product development.

Systematic Innovation Process – Structured approach to ideation and value creation.

Project-Based Learning – Guidance for team-based product development projects.

Financial Modeling and Analysis – Includes cost estimation and economic decision-making.

Global and Sustainable Design – Emphasizes green design and international considerations.

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Product Details

SKU / BOOK Code:	McGraw-Pro-Desi-And-Devel-(E)
Publisher:	McGraw Hill Publication
Author:	Karl T. Ulrich & Maria C. Yang
Binding Type:	Paperback
No. of Pages:	385
ISBN-10:	007058513X
ISBN-13:	978-0070585133
Edition:	7th Edition
Language:	English Medium
Publish Year:	2025-06
Weight (g):	3000
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	McGraw Hill Publication
Importer:	McGraw Hill Publication
Packer:	Fullfilled by Supplier

Product Description

Product Design And Development | By Karl T. Ulrich & Maria C. Yang | 7th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

Product Design and Development by Karl T. Ulrich, Maria C. Yang, and Steven D. Eppinger is a globally recognized textbook that blends the disciplines of engineering, industrial design, and business. Now in its 7th edition, this book provides an integrated approach to the process of designing and developing new products, combining concepts from marketing, design, and manufacturing into a cohesive framework.

It is widely used in both undergraduate and graduate courses in product design, engineering design, innovation, and entrepreneurship. The book includes case studies, practical methods, team-based projects, and tools that are essential for real-world product development.

Key Features:

Comprehensive Design Framework – Covers concept generation to product launch.

Real-World Case Studies – Examples from global companies and startups.

Emphasis on Cross-Functional Teams – Integrates perspectives from marketing, design, and engineering.

User-Centered Design Focus – Methods like ethnographic research and usability testing.

Decision-Making Tools – Techniques for concept selection, prototyping, and risk assessment.

Updated Content – Reflects current industry practices and tools including agile and lean product development.

Systematic Innovation Process – Structured approach to ideation and value creation.

Project-Based Learning – Guidance for team-based product development projects.

Financial Modeling and Analysis – Includes cost estimation and economic decision-making.

Global and Sustainable Design – Emphasizes green design and international considerations.

Search Key - Product Design and Development Ulrich summary, , Karl T. Ulrich product design principles, , Ulrich and Yang 7th edition case studies, , Phases of product development Ulrich, , Concept generation techniques Ulrich, , Prototyping process in Ulrich book, , Ulrich product development process, , Product architecture Ulrich Yang, , User needs identification Ulrich, , Project planning in product development, , Concept selection matrix Ulrich, , Industrial design in Ulrich book, , Financial modeling for new products, , Cross-functional teams Ulrich, , Product specification development, , Design for manufacturing Ulrich, , Innovation in product development, , Sustainable design Ulrich Yang, , Market research in product design, , Engineering design process Ulrich, , Tools and techniques in Ulrich book, , Agile product development Ulrich, , Product portfolio strategy Ulrich, , Team dynamics in product development, , Customer-focused design Ulrich Yang, , Risk analysis in new product design, , Ulrich 7th edition table of contents, , Product development case studies Ulrich, , Design thinking approach Ulrich, , Best book for product design and innovation, Language ‏ : ‎ English, Paperback ‏ : ‎ 385 pages, ISBN-10 ‏ : ‎ 007058513X, ISBN-13 ‏ : ‎ 978-0070585133.

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