Retailing Management : Text And Cases | By Swapna Pradhan | 7th Edition | McGraw Hill Publication ( English Medium )

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Retailing Management : Text And Cases | By Swapna Pradhan | 7th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

"Retailing Management: Text and Cases" by Swapna Pradhan is a definitive and widely used textbook that offers an in-depth understanding of the retail sector, blending strategic and operational aspects of retailing in the Indian as well as global context. This book is extensively adopted in MBA, BBA, retail management diploma courses, and by professionals working in or aspiring to join the retail industry.

Now in its 7th edition, the book is updated with current trends, Indian and international retail case studies, and extensive coverage of emerging topics like omnichannel retailing, e-commerce integration, customer experience management, and retail analytics. The book also addresses retail strategies, store operations, supply chain management, and visual merchandising, making it a comprehensive academic and practical guide.

Key Features:

🛍️ Thorough coverage of retail formats, merchandising, store layout, and design principles.

📈 In-depth explanation of retail strategy, pricing, and customer relationship management.

🌐 Focus on e-retailing, digital transformation, and omnichannel retail strategies.

📊 Real-world Indian and global case studies across retail sectors.

💼 Application-oriented approach with industry insights and managerial implications.

🧾 Updated content on retail laws, regulations, and franchise management.

📝 Includes chapter-end questions, summaries, and practical assignments.

🎯 Ideal for MBA, BBA, PGDM in retail/marketing, and retail professionals.

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Product Details

SKU / BOOK Code:	McGraw-Retai-Manag-(E)
Publisher:	McGraw Hill Publication
Author:	Swapna Pradhan
Binding Type:	Paperback
No. of Pages:	568
ISBN-10:	9355328133
ISBN-13:	978-9355328137
Edition:	7th Edition
Language:	English Medium
Publish Year:	2025-06
Weight (g):	2600
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	McGraw Hill Publication
Importer:	McGraw Hill Publication
Packer:	Fullfilled by Supplier

Product Description

Retailing Management : Text And Cases | By Swapna Pradhan | 7th Edition | McGraw Hill Publication ( English Medium ).

Book Description:

"Retailing Management: Text and Cases" by Swapna Pradhan is a definitive and widely used textbook that offers an in-depth understanding of the retail sector, blending strategic and operational aspects of retailing in the Indian as well as global context. This book is extensively adopted in MBA, BBA, retail management diploma courses, and by professionals working in or aspiring to join the retail industry.

Now in its 7th edition, the book is updated with current trends, Indian and international retail case studies, and extensive coverage of emerging topics like omnichannel retailing, e-commerce integration, customer experience management, and retail analytics. The book also addresses retail strategies, store operations, supply chain management, and visual merchandising, making it a comprehensive academic and practical guide.

Key Features:

🛍️ Thorough coverage of retail formats, merchandising, store layout, and design principles.

📈 In-depth explanation of retail strategy, pricing, and customer relationship management.

🌐 Focus on e-retailing, digital transformation, and omnichannel retail strategies.

📊 Real-world Indian and global case studies across retail sectors.

💼 Application-oriented approach with industry insights and managerial implications.

🧾 Updated content on retail laws, regulations, and franchise management.

📝 Includes chapter-end questions, summaries, and practical assignments.

🎯 Ideal for MBA, BBA, PGDM in retail/marketing, and retail professionals.

Search Key - Retailing Management by Swapna Pradhan, , Swapna Pradhan 7th edition retailing book, , Retail management textbook Swapna Pradhan, , Indian retail industry Swapna Pradhan, , Retail strategy Swapna Pradhan, , Retail store operations Swapna Pradhan, , Omnichannel retailing Swapna Pradhan, , E-commerce in retail Swapna Pradhan, , Retail merchandising concepts Pradhan, , Visual merchandising Swapna Pradhan, , Retail pricing strategy Pradhan, , Consumer behavior in retail Swapna Pradhan, , Retail case studies Swapna Pradhan, , CRM in retailing Swapna Pradhan, , Supply chain in retail Pradhan, , Store layout design retailing, , Retail marketing management Swapna Pradhan, , Franchise retailing Swapna Pradhan, , Retail analytics Swapna Pradhan, , Retail communication mix Pradhan, , Private label retailing Swapna Pradhan, , Retail location decision Swapna Pradhan, , Ethics in retailing Pradhan, , Retail entrepreneurship Swapna Pradhan, , Indian retail brands case studies, , BBA retailing textbook Swapna Pradhan, , MBA retail management Pradhan, , Modern retail formats Swapna Pradhan, , Retail business models Pradhan, , International retail expansion Pradhan, Language ‏ : ‎ English, Paperback ‏ : ‎ 568 pages, ISBN-10 ‏ : ‎ 9355328133, ISBN-13 ‏ : ‎ 978-9355328137.

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