Blue Ocean Strategy | By Renée Mauborgne & W. Chan Kim | Harvard Business Publication ( English Medium )

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Blue Ocean Strategy | By Renée Mauborgne & W. Chan Kim | Harvard Business Publication ( English Medium )

Blue Ocean Strategy, written by Renée Mauborgne and W. Chan Kim, is a groundbreaking business book that challenges traditional competitive strategies and offers a new approach to creating uncontested market spaces. Published by Harvard Business Publication, this book has become a must-read for business leaders, entrepreneurs, and anyone looking to gain a competitive edge in today's fast-paced market. The central premise of Blue Ocean Strategy is to move away from competing in overcrowded "red ocean" markets where competition is fierce and profits are . Instead, the authors advocate for creating "blue oceans" - untapped market spaces where competition is irrelevant and companies can create new demand while capturing value for themselves. Through real-world examples and case studies from companies like Cirque du Soleil, Nintendo, and Southwest Airlines, Mauborgne and Kim illustrate how successful businesses have implemented blue ocean strategies to achieve unprecedented growth and success. The book provides practical frameworks and tools that readers can use to identify blue ocean opportunities, develop innovative products or services, and execute strategies that will set them apart from competitors. Blue Ocean Strategy is not just a theoretical concept; it is a proven methodology that has helped countless organizations transform their businesses and unlock new sources of value. Whether you are a seasoned executive or an aspiring entrepreneur, this book will inspire you to think differently about your business strategy and chart a course towards sustainable growth and profitability. With its clear writing style, engaging storytelling, and actionable insights, Blue Ocean Strategy has earned its place as a classic in the field of business literature. This updated edition includes new case studies and examples to reflect the changing landscape of business in the digital age. Whether you are looking to revitalize your existing business or launch a new venture, Blue Ocean Strategy will provide you with the tools you need to succeed in today's competitive marketplace.

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Product Details

SKU / BOOK Code:	Harvard-Blue Ocean-E
Publisher:	Harvard Business Publication
Author:	By Renée Mauborgne & W. Chan Kim
Binding Type:	Paperback
No. of Pages:	320
ISBN-10:	NA
ISBN-13:	NA
Edition:	NA
Language:	English Medium
Publish Year:	2015-01
Weight (g):	499
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Business & Economics
Manufacturer:	Harvard Business Publication
Importer:	Harvard Business Publication
Packer:	EXAM360

Product Description

Blue Ocean Strategy | By Renée Mauborgne & W. Chan Kim | Harvard Business Publication ( English Medium )

Blue Ocean Strategy, written by Renée Mauborgne and W. Chan Kim, is a groundbreaking business book that challenges traditional competitive strategies and offers a new approach to creating uncontested market spaces. Published by Harvard Business Publication, this book has become a must-read for business leaders, entrepreneurs, and anyone looking to gain a competitive edge in today's fast-paced market. The central premise of Blue Ocean Strategy is to move away from competing in overcrowded "red ocean" markets where competition is fierce and profits are . Instead, the authors advocate for creating "blue oceans" - untapped market spaces where competition is irrelevant and companies can create new demand while capturing value for themselves. Through real-world examples and case studies from companies like Cirque du Soleil, Nintendo, and Southwest Airlines, Mauborgne and Kim illustrate how successful businesses have implemented blue ocean strategies to achieve unprecedented growth and success. The book provides practical frameworks and tools that readers can use to identify blue ocean opportunities, develop innovative products or services, and execute strategies that will set them apart from competitors. Blue Ocean Strategy is not just a theoretical concept; it is a proven methodology that has helped countless organizations transform their businesses and unlock new sources of value. Whether you are a seasoned executive or an aspiring entrepreneur, this book will inspire you to think differently about your business strategy and chart a course towards sustainable growth and profitability. With its clear writing style, engaging storytelling, and actionable insights, Blue Ocean Strategy has earned its place as a classic in the field of business literature. This updated edition includes new case studies and examples to reflect the changing landscape of business in the digital age. Whether you are looking to revitalize your existing business or launch a new venture, Blue Ocean Strategy will provide you with the tools you need to succeed in today's competitive marketplace.

Search Keywords - Blue Ocean Strategy book, Renée Mauborgne, W. Chan Kim, Harvard Business Publication, Blue Ocean Strategy summary, Blue Ocean vs Red Ocean strategy, Blue Ocean Strategy case studies, Blue Ocean Strategy review, How to implement Blue Ocean Strategy, Benefits of Blue Ocean Strategy, Blue Ocean Leadership, Creating uncontested market space, Competitive advantage through innovation, Strategic planning with Blue Ocean Strategy, Business growth with Blue Ocean Strategy, Unlocking new sources of value, Strategic management techniques, Business model innovation, Creating demand through innovation, Blue ocean thinking for entrepreneurs

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