IGNOU MMPM-07 Integrated Marketing communication | By Gullybaba | Gullybaba Publication ( English Medium )

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IGNOU MMPM-07 Integrated Marketing communication | By Gullybaba | Gullybaba Publication ( English Medium )

The book "IGNOU MMPM-07 Integrated Marketing Communication" by Gullybaba is a comprehensive guide for students pursuing the Master of Commerce (M.Com) degree from Indira Gandhi National Open University (IGNOU). The book covers the entire syllabus of the MMPM-07 course, which focuses on various aspects of integrated marketing communication. Integrated marketing communication is a crucial concept in the field of marketing, as it involves coordinating all aspects of a 's promotional efforts to create a unified and consistent message to consumers. This book helps students understand the importance of integrated marketing communication and how it can be effectively implemented in real-world scenarios. The book is written in simple and easy-to-understand language, making it accessible to students with varying levels of knowledge in the subject. It covers topics such as advertising, public relations, sales promotion, personal selling, direct marketing, and more. Each chapter includes relevant examples and case studies to help students apply theoretical concepts to practical situations. In addition to covering the theoretical aspects of integrated marketing communication, the book also provides guidance on how to develop an effective integrated marketing communication plan. This includes setting objectives, identifying target audiences, selecting appropriate communication channels, creating compelling messages, and evaluating campaign effectiveness. Overall, "IGNOU MMPM-07 Integrated Marketing Communication" is a valuable resource for M.Com students looking to deepen their understanding of integrated marketing communication and enhance their skills in this area. Whether you are new to the subject or looking to expand your knowledge further, this book will serve as an indispensable guide throughout your studies.

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Product Details

SKU / BOOK Code:	Gullybaba-IGNOU-E
Publisher:	Gullybaba Publication
Author:	By Gullybaba
Binding Type:	Paperback
No. of Pages:	240
ISBN-10:	9355545916
ISBN-13:	978-9355545916
Edition:	NA
Language:	English Medium
Publish Year:	2024-01
Weight (g):	400
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Exam Preparation
Manufacturer:	Gullybaba Publication
Importer:	Gullybaba Publication
Packer:	EXAM360

Product Description

IGNOU MMPM-07 Integrated Marketing communication | By Gullybaba | Gullybaba Publication ( English Medium )

The book "IGNOU MMPM-07 Integrated Marketing Communication" by Gullybaba is a comprehensive guide for students pursuing the Master of Commerce (M.Com) degree from Indira Gandhi National Open University (IGNOU). The book covers the entire syllabus of the MMPM-07 course, which focuses on various aspects of integrated marketing communication. Integrated marketing communication is a crucial concept in the field of marketing, as it involves coordinating all aspects of a 's promotional efforts to create a unified and consistent message to consumers. This book helps students understand the importance of integrated marketing communication and how it can be effectively implemented in real-world scenarios. The book is written in simple and easy-to-understand language, making it accessible to students with varying levels of knowledge in the subject. It covers topics such as advertising, public relations, sales promotion, personal selling, direct marketing, and more. Each chapter includes relevant examples and case studies to help students apply theoretical concepts to practical situations. In addition to covering the theoretical aspects of integrated marketing communication, the book also provides guidance on how to develop an effective integrated marketing communication plan. This includes setting objectives, identifying target audiences, selecting appropriate communication channels, creating compelling messages, and evaluating campaign effectiveness. Overall, "IGNOU MMPM-07 Integrated Marketing Communication" is a valuable resource for M.Com students looking to deepen their understanding of integrated marketing communication and enhance their skills in this area. Whether you are new to the subject or looking to expand your knowledge further, this book will serve as an indispensable guide throughout your studies.

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