Modern Marketing Using AI | Pooja Chitnis Malay & A. Upadhyay | Latest Edition | BPB Publication ( English Medium )

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Modern Marketing Using AI | Pooja Chitnis Malay & A. Upadhyay | Latest Edition | BPB Publication ( English Medium ).

How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.

Search Key - Pooja Chitnis Malay A. Upadhyay Modern Marketing Using AI book, Modern Marketing Using AI latest edition, Modern Marketing Using AI BPB Publication, Modern Marketing Using AI English Medium, Modern Marketing Using AI latest edition by Pooja Chitnis Malay and A. Upadhyay, Publisher ‏ : ‎ BPB Publications (22 December 2021), Language ‏ : ‎ English, Paperback ‏ : ‎ 330 pages, ISBN-10 ‏ : ‎ 9391030211, ISBN-13 ‏ : ‎ 978-9391030216.

Product Details

SKU, Publisher	BPB-MOD-MARK-AI-(E)
Publisher	BPB Publication
Author, Edition	Pooja Chitnis Malay & A. Upadhyay, Latest Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	330

Product Description

Modern Marketing Using AI | Pooja Chitnis Malay & A. Upadhyay | Latest Edition | BPB Publication ( English Medium ).

How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.

Search Key - Pooja Chitnis Malay A. Upadhyay Modern Marketing Using AI book, Modern Marketing Using AI latest edition, Modern Marketing Using AI BPB Publication, Modern Marketing Using AI English Medium, Modern Marketing Using AI latest edition by Pooja Chitnis Malay and A. Upadhyay, Publisher ‏ : ‎ BPB Publications (22 December 2021), Language ‏ : ‎ English, Paperback ‏ : ‎ 330 pages, ISBN-10 ‏ : ‎ 9391030211, ISBN-13 ‏ : ‎ 978-9391030216.

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