Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium )

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Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium ).

📖 Book Description

Business Research Methods by William G. Zikmund is a foundational textbook widely used in business schools to teach students the systematic approaches and techniques used in conducting business research. The revised edition reflects the latest methodologies, technologies, and real-world applications relevant to business research.

This comprehensive guide covers the entire research process—from defining the problem and designing the study, to data collection, analysis, and report writing. The book emphasizes practical examples, ethical considerations, and the use of modern tools to enhance research accuracy and reliability.

Ideal for undergraduate and graduate students, this book equips future business professionals with the skills needed to conduct effective research that supports decision-making.

✨ Key Features

✅ Updated content reflecting current business research trends and tools

✅ Step-by-step guide through the research process

✅ Emphasis on qualitative and quantitative research methods

✅ Real-life case studies and examples to illustrate concepts

✅ Includes coverage of ethical issues in research

✅ Exercises and end-of-chapter questions for practice

✅ Clear explanations of data collection and analysis techniques

✅ Suitable for students, researchers, and practitioners in business

Business Research Methods" by William G. Zikmund, Revised Edition, published by Cengage, is a comprehensive guide to conducting research in the field of business. The book covers various aspects of the research process, including problem definition, research design, data collection methods, sampling techniques, data analysis, and interpretation of results. It emphasizes the importance of rigorous and systematic research methodologies in addressing business problems and making informed decisions. With practical examples and case studies, the book provides readers with the knowledge and skills needed to plan, execute, and evaluate business research projects effectively. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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Product Details

SKU / BOOK Code:	Ceng-Busin-Research-Meth-(E)
Publisher:	Cengage Publication
Author:	William G. Zikmund
Binding Type:	Paperback
No. of Pages:	692
ISBN-10:	9353503264
ISBN-13:	978-9353503260
Edition:	Revised Edition
Language:	English Medium
Publish Year:	2025-06
Weight (g):	2000
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	Cengage Publication
Importer:	Cengage Publication
Packer:	Fullfilled by Supplier

Product Description

Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium ).

📖 Book Description

Business Research Methods by William G. Zikmund is a foundational textbook widely used in business schools to teach students the systematic approaches and techniques used in conducting business research. The revised edition reflects the latest methodologies, technologies, and real-world applications relevant to business research.

This comprehensive guide covers the entire research process—from defining the problem and designing the study, to data collection, analysis, and report writing. The book emphasizes practical examples, ethical considerations, and the use of modern tools to enhance research accuracy and reliability.

Ideal for undergraduate and graduate students, this book equips future business professionals with the skills needed to conduct effective research that supports decision-making.

✨ Key Features

✅ Updated content reflecting current business research trends and tools

✅ Step-by-step guide through the research process

✅ Emphasis on qualitative and quantitative research methods

✅ Real-life case studies and examples to illustrate concepts

✅ Includes coverage of ethical issues in research

✅ Exercises and end-of-chapter questions for practice

✅ Clear explanations of data collection and analysis techniques

✅ Suitable for students, researchers, and practitioners in business

Business Research Methods" by William G. Zikmund, Revised Edition, published by Cengage, is a comprehensive guide to conducting research in the field of business. The book covers various aspects of the research process, including problem definition, research design, data collection methods, sampling techniques, data analysis, and interpretation of results. It emphasizes the importance of rigorous and systematic research methodologies in addressing business problems and making informed decisions. With practical examples and case studies, the book provides readers with the knowledge and skills needed to plan, execute, and evaluate business research projects effectively. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

Search Key - Business Research Methods William G Zikmund, , William G Zikmund Business Research book, , Business Research Methods Cengage, , Business Research Methods revised edition, , Cengage business research textbook, , Research methods for business students, , Qualitative and quantitative research methods, , Business research process textbook, , Business Research Methods book for MBA, , William G Zikmund research book English, , Business research techniques and tools, , Business research design and methodology, , Business research data collection methods, , Ethical considerations in business research, , Business research case studies, , Business research methods exercises, , Business research textbook with examples, , Cengage publication business research, , Research report writing business research, , Business research methods syllabus, , Business research and analysis techniques, , Business research methods textbook DF excluded, , Business research for beginners, , Business research project guide, , William G Zikmund latest edition, , Business research methodology explained, , Business research survey methods, , Business research book for college students, , Business research methods textbook download excluded, , Business research statistical analysis, ,  Business Research Methods Zikmund, William G. Zikmund book, Cengage Business Research Methods, Business research textbook, Research methods in business, Business research process, Business research design, Data collection methods, Sampling techniques, Data analysis in business research, Interpretation of research results, Qualitative research methods, Quantitative research methods, Experimental research design, Survey research methods, Case study research, Business research ethics, Business research tools, Business research techniques, Business research examples Publisher ‏ : ‎ Cengage India Private Limited; Ninth edition (16 October 2013), Language ‏ : ‎ English, Paperback ‏ : ‎ 692 pages, ISBN-10 ‏ : ‎ 9353503264, ISBN-13 ‏ : ‎ 978-9353503260.

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