Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium )

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Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium ).

Business Research Methods" by William G. Zikmund, Revised Edition, published by Cengage, is a comprehensive guide to conducting research in the field of business. The book covers various aspects of the research process, including problem definition, research design, data collection methods, sampling techniques, data analysis, and interpretation of results. It emphasizes the importance of rigorous and systematic research methodologies in addressing business problems and making informed decisions. With practical examples and case studies, the book provides readers with the knowledge and skills needed to plan, execute, and evaluate business research projects effectively. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

Search Key - Business Research Methods Zikmund, William G. Zikmund book, Cengage Business Research Methods, Business research textbook, Research methods in business, Business research process, Business research design, Data collection methods, Sampling techniques, Data analysis in business research, Interpretation of research results, Qualitative research methods, Quantitative research methods, Experimental research design, Survey research methods, Case study research, Business research ethics, Business research tools, Business research techniques, Business research examples Publisher ‏ : ‎ Cengage India Private Limited; Ninth edition (16 October 2013), Language ‏ : ‎ English, Paperback ‏ : ‎ 692 pages, ISBN-10 ‏ : ‎ 9353503264, ISBN-13 ‏ : ‎ 978-9353503260.

Product Details

SKU, Publisher	Ceng-Busin-Research-Meth-(E)
Publisher	Cengage Publication
Author, Edition	William G. Zikmund, Revised Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	692

Product Description

Business Research Methods | By William G. Zikmund | Revised Edition | Cengage Publication ( English Medium ).

Business Research Methods" by William G. Zikmund, Revised Edition, published by Cengage, is a comprehensive guide to conducting research in the field of business. The book covers various aspects of the research process, including problem definition, research design, data collection methods, sampling techniques, data analysis, and interpretation of results. It emphasizes the importance of rigorous and systematic research methodologies in addressing business problems and making informed decisions. With practical examples and case studies, the book provides readers with the knowledge and skills needed to plan, execute, and evaluate business research projects effectively. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

Search Key - Business Research Methods Zikmund, William G. Zikmund book, Cengage Business Research Methods, Business research textbook, Research methods in business, Business research process, Business research design, Data collection methods, Sampling techniques, Data analysis in business research, Interpretation of research results, Qualitative research methods, Quantitative research methods, Experimental research design, Survey research methods, Case study research, Business research ethics, Business research tools, Business research techniques, Business research examples Publisher ‏ : ‎ Cengage India Private Limited; Ninth edition (16 October 2013), Language ‏ : ‎ English, Paperback ‏ : ‎ 692 pages, ISBN-10 ‏ : ‎ 9353503264, ISBN-13 ‏ : ‎ 978-9353503260.

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