Effective Business Communication | By Asha Kaul | Second Edition | PHI Publication | ( English Medium )

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Effective Business Communication | By Asha Kaul | Second Edition | PHI Publication | ( English Medium ).

Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally.

Beginning with an overview of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required.

A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives.

Asha Kaul, PhD, is Professor, Communication  Area, Indian Institute of Management, Ahmedabad. She has presented/published  many articles and papers in national and international journals. She is also a  founding Chairperson of Gender Resource Centre, IIMA. Dr. Asha Kaul has  authored two other books Business Communication, 2nd ed., and New  Paradigms for Gender Inclusivity: Theory and Best Practices published by  PHI Learning.

Key features- 

• Observes a simple pattern of Read-Comprehend-Test-Follow

• Discusses strategies for identification and improvisation of communication skills (both oral and written)

• Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.

Preface Acknowledgements-

1.    Principles of Communication

2.    Oral Communication

3.    Mechanics of Writing

4.    Report Writing

5.    Sections of The Report

6.    Circulars, Notices, Memos, Agenda and Minutes

7.    Writing Letters

8.    Applying for a Job

9.    Writing to Communicate

Index

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Product Details

SKU, Publisher	PHI Pub-Ash Kau-Efc Bus Com(E)
Publisher	PHI Publication
Author, Edition	By Asha Kaul, Second Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	248

Product Description

Effective Business Communication | By Asha Kaul | Second Edition | PHI Publication | ( English Medium ).

Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally.

Beginning with an overview of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required.

A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives.

Asha Kaul, PhD, is Professor, Communication  Area, Indian Institute of Management, Ahmedabad. She has presented/published  many articles and papers in national and international journals. She is also a  founding Chairperson of Gender Resource Centre, IIMA. Dr. Asha Kaul has  authored two other books Business Communication, 2nd ed., and New  Paradigms for Gender Inclusivity: Theory and Best Practices published by  PHI Learning.

Key features- 

• Observes a simple pattern of Read-Comprehend-Test-Follow

• Discusses strategies for identification and improvisation of communication skills (both oral and written)

• Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.

Preface Acknowledgements-

1.    Principles of Communication

2.    Oral Communication

3.    Mechanics of Writing

4.    Report Writing

5.    Sections of The Report

6.    Circulars, Notices, Memos, Agenda and Minutes

7.    Writing Letters

8.    Applying for a Job

9.    Writing to Communicate

Index

Search Key:- Edition : SECOND EDITION, Pages : 248, Print Book ISBN : 9788120350724, Binding : Paperback, Print Book Status : Available, Effective Business Communication Asha Kaul, Business communication book by Asha Kaul, PHI publication business communication, Asha Kaul business communication second edition, Business communication skills book, Professional communication Asha Kaul, Business communication English medium, Effective communication in business Asha Kaul, Business communication strategies book, Corporate communication by Asha Kaul, Business communication techniques PHI, Communication in business environment, Asha Kaul business communication guide, Business writing skills Asha Kaul, Managerial communication Asha Kaul book, Effective Business Communication second edition, Professional writing and communication PHI, Communication skills for business Asha Kaul, Advanced business communication techniques, PHI books on business communication.

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