Managerial Economics - Analysis of Managerial Decision Making | Author By H L Ahuja | 9th Edition | S Chand Publication ( English Medium )

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Managerial Economics: Analysis of Managerial Decision Making | Author By H L Ahuja | 9th Edition | S Chand Publication ( English Medium ).

About The Book : Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics - both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.

• Recent data of Balance of Payments

• Up-to-date explanation of the changes in GDS and GDCF and valued added method to measure national income in India by CSO

• Contemporary discussion on the role of Government borrowing for financing economic development and the concept of fiscal deficit.

Table of Content : Part-I: Managerial Economics: Nature, Scope and Optimisation Techniques

• The Nature and Scope of Managerial Economics • Basic Model of the Firm and Role of Profits • Optimisation: Concepts and Techniques • Marginal and Incremental Analysis 

Part-II: Demand Analysis and Theory of Consumer's Choice

• Demand and Demand Function • Elasticity of Demand • Consumer's Behaviour: Cardinal Utility Analysis • Indifference Curve Analysis of Demand • Revealed Preference Theory of Demand • Demand Estimation • Demand Forecasting

Part-III: Theory of Production and Cost Analysis

• The Theory of Production: Returns to a Variable Factor • Production Function with Two Variable Inputs • Optimum Input Combination • Cost Analysis • Break-Even Analysis (Cost-Volume Profit Analysis) • Linear Programming • Supply and its Elasticity

Part-IV: Pricing and Output Decisions in Various Market Structures

• Market Structures and Price and Output Determination Under Perfect Competition • Pricing and Output Decisions under Monopoly • Pricing and Output Decisions under Monopolistic Competition • Price and Output Determination under Oligopoly • Non-Price Competition: Advertising Expenditure • Government Policies Towards Monopoly and Competition

Part-V: Pricing Practices and Strategies, Managerial and Behavioural Models of The Firm

• Cost-Plus (or Mark-up) Pricing • Price Discrimination • Pricing of Multiple Products • Transfer Pricing • Pricing in Non-Profit Enterprises, Ramsey Pricing and Peak-Load Pricing • Sales Maximisation Model of Oligopoly Firm • Managerial Theories of the Firm: Marris and Williamson's Models • Behavioural Model of the Firm (Satisficing Theory of the Firm) • Theory of Games and Strategic Behaviour

Part-VI: Capital Budgeting and Decision Making Under Risk and Uncertainty

• Capital Budgeting: Long-term Investment Analysis • Cost of Capital • Decision Making Under Risk and Uncertainty • Decision Making Under Risk and Uncertainty (Continued)

Part-VII: Macroeconomics for Management

• Macroeconomics: Issues and Concepts • Macroeconomic Aggregates: Aggregate Consumption, Gross Domestic Saving and Capital Formation • National Income Aggregates (GDP & GNP) and their Measurement • Determination of National Income: Keynes's Two Sector Basic Model • Determination of National Income with Government and Foreign Trade: Three Sector and Four Sector Models • Consumption and Investment Demand • Money Supply, Money Demand and Money Market Equilibrium • The IS-LM Curve Model (Synthesis of Monetary and Real Factors) • Aggregate Demand and Aggregate Supply: Flexible Price Model • International Economic Linkages and Mundell-Fleming Model • Inflation: Nature and Causes • Analysis of Business Cycles • Economic Stabilisation: Fiscal Policy • Economic Stabilisation: Monetary Policy • Monetary Policy and Economic Growth with Special Reference to India • Role of Fiscal Policy in Economic Development: Taxation • Role of Fiscal Policy: Government Borrowing for Financing Development.

Search Key : Publication : S Chand Publication, ISBN : 9789355010674, Pages : 1160, Binding : Paperback, Language : English, Managerial Economics by H.L. Ahuja, Managerial Economics 9th Edition S Chand, H.L. Ahuja Managerial Decision Making, Managerial Economics Analysis H.L. Ahuja, Managerial Economics S Chand English Medium, Managerial Economics H.L. Ahuja 9th Edition, S Chand Managerial Economics Analysis, Managerial Decision Making H.L. Ahuja, H.L. Ahuja Economics Book S Chand, Managerial Economics 9th Edition English Medium, H.L. Ahuja Managerial Economics S Chand Publication, Analysis of Managerial Decision Making by H.L. Ahuja, S Chand Managerial Economics 9th Edition, Managerial Economics H.L. Ahuja Book Online, H.L. Ahuja 9th Edition Economics, Managerial Decision Making Economics Book, S Chand Economics for Managers H.L. Ahuja, English Medium Managerial Economics S Chand, Best Managerial Economics Book H.L. Ahuja, H.L. Ahuja Economics Decision Making 9th Edition.

Product Details

SKU, Publisher	S Chand-Ahuja-Manag Eco-9e-(E)
Publisher	S. Chand Publication
Author, Edition	H L Ahuja, 9th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	1160

Product Description

Managerial Economics: Analysis of Managerial Decision Making | Author By H L Ahuja | 9th Edition | S Chand Publication ( English Medium ).

About The Book : Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics - both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.

• Recent data of Balance of Payments

• Up-to-date explanation of the changes in GDS and GDCF and valued added method to measure national income in India by CSO

• Contemporary discussion on the role of Government borrowing for financing economic development and the concept of fiscal deficit.

Table of Content : Part-I: Managerial Economics: Nature, Scope and Optimisation Techniques

• The Nature and Scope of Managerial Economics • Basic Model of the Firm and Role of Profits • Optimisation: Concepts and Techniques • Marginal and Incremental Analysis 

Part-II: Demand Analysis and Theory of Consumer's Choice

• Demand and Demand Function • Elasticity of Demand • Consumer's Behaviour: Cardinal Utility Analysis • Indifference Curve Analysis of Demand • Revealed Preference Theory of Demand • Demand Estimation • Demand Forecasting

Part-III: Theory of Production and Cost Analysis

• The Theory of Production: Returns to a Variable Factor • Production Function with Two Variable Inputs • Optimum Input Combination • Cost Analysis • Break-Even Analysis (Cost-Volume Profit Analysis) • Linear Programming • Supply and its Elasticity

Part-IV: Pricing and Output Decisions in Various Market Structures

• Market Structures and Price and Output Determination Under Perfect Competition • Pricing and Output Decisions under Monopoly • Pricing and Output Decisions under Monopolistic Competition • Price and Output Determination under Oligopoly • Non-Price Competition: Advertising Expenditure • Government Policies Towards Monopoly and Competition

Part-V: Pricing Practices and Strategies, Managerial and Behavioural Models of The Firm

• Cost-Plus (or Mark-up) Pricing • Price Discrimination • Pricing of Multiple Products • Transfer Pricing • Pricing in Non-Profit Enterprises, Ramsey Pricing and Peak-Load Pricing • Sales Maximisation Model of Oligopoly Firm • Managerial Theories of the Firm: Marris and Williamson's Models • Behavioural Model of the Firm (Satisficing Theory of the Firm) • Theory of Games and Strategic Behaviour

Part-VI: Capital Budgeting and Decision Making Under Risk and Uncertainty

• Capital Budgeting: Long-term Investment Analysis • Cost of Capital • Decision Making Under Risk and Uncertainty • Decision Making Under Risk and Uncertainty (Continued)

Part-VII: Macroeconomics for Management

• Macroeconomics: Issues and Concepts • Macroeconomic Aggregates: Aggregate Consumption, Gross Domestic Saving and Capital Formation • National Income Aggregates (GDP & GNP) and their Measurement • Determination of National Income: Keynes's Two Sector Basic Model • Determination of National Income with Government and Foreign Trade: Three Sector and Four Sector Models • Consumption and Investment Demand • Money Supply, Money Demand and Money Market Equilibrium • The IS-LM Curve Model (Synthesis of Monetary and Real Factors) • Aggregate Demand and Aggregate Supply: Flexible Price Model • International Economic Linkages and Mundell-Fleming Model • Inflation: Nature and Causes • Analysis of Business Cycles • Economic Stabilisation: Fiscal Policy • Economic Stabilisation: Monetary Policy • Monetary Policy and Economic Growth with Special Reference to India • Role of Fiscal Policy in Economic Development: Taxation • Role of Fiscal Policy: Government Borrowing for Financing Development.

Search Key : Publication : S Chand Publication, ISBN : 9789355010674, Pages : 1160, Binding : Paperback, Language : English, Managerial Economics by H.L. Ahuja, Managerial Economics 9th Edition S Chand, H.L. Ahuja Managerial Decision Making, Managerial Economics Analysis H.L. Ahuja, Managerial Economics S Chand English Medium, Managerial Economics H.L. Ahuja 9th Edition, S Chand Managerial Economics Analysis, Managerial Decision Making H.L. Ahuja, H.L. Ahuja Economics Book S Chand, Managerial Economics 9th Edition English Medium, H.L. Ahuja Managerial Economics S Chand Publication, Analysis of Managerial Decision Making by H.L. Ahuja, S Chand Managerial Economics 9th Edition, Managerial Economics H.L. Ahuja Book Online, H.L. Ahuja 9th Edition Economics, Managerial Decision Making Economics Book, S Chand Economics for Managers H.L. Ahuja, English Medium Managerial Economics S Chand, Best Managerial Economics Book H.L. Ahuja, H.L. Ahuja Economics Decision Making 9th Edition.

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