Marketing Management | By Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N.Sneth, G.Shaines | 17th Edition | Pearson Publication( English Medium )

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Marketing Management | By Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N.Sneth, G.Shaines | 17th Edition | Pearson Publication( English Medium )

Marketing Management by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shane Hunt is a comprehensive textbook that provides students with a solid foundation in marketing principles and practices. Now in its 17th edition, this book is widely regarded as the gold standard in marketing education. The book covers all aspects of marketing management, from understanding customer needs and wants to developing effective marketing strategies and tactics. It explores key concepts such as segmentation, targeting, positioning, branding, pricing, distribution, promotion, and customer relationship management. One of the highlights of Marketing Management is its focus on real-world examples and case studies. The authors draw on their extensive experience working with companies around the world to illustrate how marketing principles can be applied in practice. This practical approach helps students see how theory translates into action and prepares them for success in the business world. In addition to traditional marketing topics, this edition also includes new chapters on digital marketing and social responsibility. These additions reflect the changing landscape of the marketing industry and ensure that students are equipped with the latest knowledge and skills. Whether you are a student studying marketing or a professional looking to refresh your knowledge, Marketing Management is an invaluable resource. With its clear writing style, engaging examples, and up-to-date content, this book will help you understand the fundamentals of marketing and develop the skills needed to excel in today's competitive marketplace.

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Product Details

SKU / BOOK Code:	Pearson-Management-17th-E
Publisher:	Pearson Publication
Author:	By P.K & K.L.K & A.C & J.N.S & G.S
Binding Type:	Paperback
No. of Pages:	672
ISBN-10:	9367138199
ISBN-13:	978-9367138199
Edition:	17th Edition
Language:	English Medium
Publish Year:	2025-04
Weight (g):	1310
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	Pearson Publication
Importer:	Pearson Publication
Packer:	EXAM360

Product Description

Marketing Management | By Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N.Sneth, G.Shaines | 17th Edition | Pearson Publication( English Medium )

Marketing Management by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shane Hunt is a comprehensive textbook that provides students with a solid foundation in marketing principles and practices. Now in its 17th edition, this book is widely regarded as the gold standard in marketing education. The book covers all aspects of marketing management, from understanding customer needs and wants to developing effective marketing strategies and tactics. It explores key concepts such as segmentation, targeting, positioning, branding, pricing, distribution, promotion, and customer relationship management. One of the highlights of Marketing Management is its focus on real-world examples and case studies. The authors draw on their extensive experience working with companies around the world to illustrate how marketing principles can be applied in practice. This practical approach helps students see how theory translates into action and prepares them for success in the business world. In addition to traditional marketing topics, this edition also includes new chapters on digital marketing and social responsibility. These additions reflect the changing landscape of the marketing industry and ensure that students are equipped with the latest knowledge and skills. Whether you are a student studying marketing or a professional looking to refresh your knowledge, Marketing Management is an invaluable resource. With its clear writing style, engaging examples, and up-to-date content, this book will help you understand the fundamentals of marketing and develop the skills needed to excel in today's competitive marketplace.

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