Marketing Management | Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sneth, G.Shaines | 16th Edition | Pearson Publication ( English Medium )

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Marketing Management | Author By Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sneth, G.Shaines | 16th Edition | Pearson Publication ( English Medium ).

This Edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the role of corporate social responsibility; technological advancement, growth in e-commerce, digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence.

These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioural science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Features –

Including Indian case studies with new age businesses

Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

Chapter-end summary for a comprehensive and quick review.

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Product Details

SKU, Publisher	Pear Pub-Kot Klr-Mrkt Mngt-(E)
Publisher	Pearson Publication
Author, Edition	Kotler Keller Chernev Sneth Shaines, 16th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	856

Product Description

Marketing Management | Author By Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sneth, G.Shaines | 16th Edition | Pearson Publication ( English Medium ).

This Edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the role of corporate social responsibility; technological advancement, growth in e-commerce, digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence.

These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioural science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Features –

Including Indian case studies with new age businesses

Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

Chapter-end summary for a comprehensive and quick review.

Search Key:- ISBN:9789361594700, 10 Digit ISBN:9361594702, Price: Rs. 1300.00, Pages:856, Binding: Paperback, Status: Available, Marketing Management by Philip Kotler 16th edition, Philip Kotler Marketing Management 16th edition book, Marketing Management Kotler Keller Chernev Sheth Shainesh, Marketing Management Pearson publication, Philip Kotler Marketing Management latest edition, Marketing Management 16th edition book review, Philip Kotler Marketing Management English medium, Marketing Management 16th edition , Buy Marketing Management by Philip Kotler, Marketing Management Kotler Keller 16th edition price, Marketing Management 16th edition Pearson , Best books on marketing management 2024, Marketing Management Kotler 16th edition , Marketing Management textbook by Kotler and Keller, Philip Kotler 16th edition book for MBA, Marketing Management 16th edition for business students, Marketing Management Kotler Pearson India, Marketing Management book by Philip Kotler 16th edition summary, Philip Kotler Marketing Management 16th edition syllabus.

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