Marketing: An Introduction | By Gary Armstrong & Philip Kotler | 13th Edition | Pearson Publication ( English Medium )

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Marketing: An Introduction | By Gary Armstrong & Philip Kotler | 13th Edition | Pearson Publication ( English Medium ).

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

Table of Content-

Part 1: Defining Marketing and the Marketing Process

1. Marketing Creating Customer Value and Engagement

2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships

Part 2: Understanding the Marketplace and Customer Value

3. Analyzing the Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Understanding Consumer and Business Buyer Behavior

Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix

6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers

7. Product, Services, and Brands Building Customer Value

8. Developing New Products and Managing the Product Life Cycle

9. Pricing Understanding and Capturing Customer Value

10. Marketing Channels Delivering Customer Value

11. Retailing and Wholesaling

12. Engaging Customers and Communicating Customer Value Advertising and Public

Relations

13. Personal Selling and Sales Promotion

14. Direct, Online, Social Media, and Mobile Marketing

Part 4: Extending Marketing

15. The Global Marketplace

16. Sustainable Marketing Social Responsibility and Ethics

Appendix 1. Company Cases

Appendix 2. Marketing Plan

Appendix 3. Marketing by the Numbers

Appendix 4. Careers in Marketing

References

Glossary

Credits

Index.

Salient Features-

• Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.

• End-of-chapter features summarize important chapter concepts and highlight important themes, such as marketing ethics; financial marketing analysis; and online, mobile, and social media marketing, facilitating student understanding and ease of learning.

• UPDATED! Discussions and examples of the explosive impact of exciting new digital marketing technologies—from online, mobile, and social media engagement technologies; to "real-time listening" and "big data" research tools; real-time dynamic pricing; digitizing the in-store retail shopping experience, and social selling; as well as other new communications technologies

• Coverage in both traditional marketing areas and on fast-changing and trending topics, such as customer engagement marketing, mobile and social media, big data and the new marketing analytics, omni-channel marketing and retailing, customer co-creation and empowerment, real-time customer listening and marketing, building brand community, marketing content creation and native advertising, B-to-B social media and social selling, tiered and dynamic pricing, consumer privacy, sustainability, global marketing, and much more.

• Coverage of fast-changing developments in marketing communications and the creation of marketing content. Marketers are blending new digital and social media tools—everything from Internet and mobile marketing to blogs, viral videos, and social media—with traditional media to create more targeted, personal, and engaging customer relationships. Marketers are joining with customers and media to curate customer-driven marketing content in paid, owned, earned, and shared media. No other text provides more current or encompassing coverage of these exciting developments.

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Product Details

SKU, Publisher	Pears-Gary-Marketing intro(E)
Publisher	Pearson Publication
Author, Edition	By Gary Armstrong & Philip Kotler, 13th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	672

Product Description

Marketing: An Introduction | By Gary Armstrong & Philip Kotler | 13th Edition | Pearson Publication ( English Medium ).

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

Table of Content-

Part 1: Defining Marketing and the Marketing Process

1. Marketing Creating Customer Value and Engagement

2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships

Part 2: Understanding the Marketplace and Customer Value

3. Analyzing the Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Understanding Consumer and Business Buyer Behavior

Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix

6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers

7. Product, Services, and Brands Building Customer Value

8. Developing New Products and Managing the Product Life Cycle

9. Pricing Understanding and Capturing Customer Value

10. Marketing Channels Delivering Customer Value

11. Retailing and Wholesaling

12. Engaging Customers and Communicating Customer Value Advertising and Public

Relations

13. Personal Selling and Sales Promotion

14. Direct, Online, Social Media, and Mobile Marketing

Part 4: Extending Marketing

15. The Global Marketplace

16. Sustainable Marketing Social Responsibility and Ethics

Appendix 1. Company Cases

Appendix 2. Marketing Plan

Appendix 3. Marketing by the Numbers

Appendix 4. Careers in Marketing

References

Glossary

Credits

Index.

Salient Features-

• Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.

• End-of-chapter features summarize important chapter concepts and highlight important themes, such as marketing ethics; financial marketing analysis; and online, mobile, and social media marketing, facilitating student understanding and ease of learning.

• UPDATED! Discussions and examples of the explosive impact of exciting new digital marketing technologies—from online, mobile, and social media engagement technologies; to "real-time listening" and "big data" research tools; real-time dynamic pricing; digitizing the in-store retail shopping experience, and social selling; as well as other new communications technologies

• Coverage in both traditional marketing areas and on fast-changing and trending topics, such as customer engagement marketing, mobile and social media, big data and the new marketing analytics, omni-channel marketing and retailing, customer co-creation and empowerment, real-time customer listening and marketing, building brand community, marketing content creation and native advertising, B-to-B social media and social selling, tiered and dynamic pricing, consumer privacy, sustainability, global marketing, and much more.

• Coverage of fast-changing developments in marketing communications and the creation of marketing content. Marketers are blending new digital and social media tools—everything from Internet and mobile marketing to blogs, viral videos, and social media—with traditional media to create more targeted, personal, and engaging customer relationships. Marketers are joining with customers and media to curate customer-driven marketing content in paid, owned, earned, and shared media. No other text provides more current or encompassing coverage of these exciting developments.

Search Key:- ISBN:9789332584471, 10 Digit ISBN:9332584478, Price:Rs. 970.00, Pages:672, Imprint:Pearson Education, Binding:Paperback, Status:Available, Marketing An Introduction 13th Edition, Marketing Armstrong Kotler 13th Edition, Buy Marketing An Introduction Kotler Armstrong, Marketing 13th Edition Pearson English Medium, Marketing Kotler Armstrong textbook online purchase, Marketing An Introduction 13th Edition price, Pearson Marketing 13th Edition book review, Kotler Armstrong Marketing 13th Edition summary, Best study resources Marketing 13th Edition, Marketing An Introduction Kotler eBook version, Marketing textbook Armstrong Kotler 13th Edition India, Latest edition of Marketing An Introduction Kotler, Marketing An Introduction 13th Edition , Marketing book by Gary Armstrong and Kotler, Where to buy Marketing 13th Edition Kotler, Kotler Armstrong 13th Edition used book, Marketing concepts Kotler Armstrong 13th Edition, Marketing An Introduction 13th Edition key highlights, Marketing textbook Pearson 13th Edition English medium.

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