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The Design Of Everyday Things | Author By Don Norman | Basic Books Publication ( English Medium )
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The Design Of Everyday Things | Author By Don Norman | Basic Books Publication ( English Medium ).
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
The Design of Everyday Things by Don Norman is a groundbreaking book that delves into the intricacies of design, particularly focusing on how everyday objects interact with human psychology and behavior. First published by Basic Books, this insightful work has become a classic in the field of design, offering a detailed exploration of how design can enhance user experience, eliminate frustration, and foster intuitive interaction.
Norman, a cognitive scientist and usability expert, emphasizes the importance of user-centered design, where products are crafted with a deep understanding of human behavior and cognitive processes. Through a combination of real-world examples and in-depth analysis, he explains why many everyday objects fail to meet the needs of users and offers practical solutions for improving design.
In this book, Norman introduces key concepts such as affordances, constraints, and feedback — elements that form the foundation of good design. He breaks down complex ideas in a clear and engaging manner, making it accessible to both design professionals and general readers. Whether it's a door handle, a smartphone, or a microwave, Norman shows how the design of these objects can either support or hinder their functionality.
The Design of Everyday Things also touches on the psychology of error, emphasizing that human mistakes are often a result of poor design, not a lack of intelligence or attention. Norman argues that designers must anticipate how people think and act in order to create products that are not only functional but also easy and enjoyable to use.
With its sharp insights and engaging writing, this book is a must-read for anyone involved in product design, usability, or human-computer interaction. It provides a comprehensive framework for creating designs that truly serve the needs of users, ultimately enhancing the overall quality of everyday life.
About the Author-
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.
Search Key:- Publisher : Basic Books, Language : English, Paperback : 368 pages, ISBN-10 : 9780465050659, ISBN-13 : 978-0465050659, Item Weight : 386 g, Dimensions : 13.97 x 2.54 x 21.15 cm, Country of Origin : United Kingdom, Net Quantity : 320.00 Grams, User-Centered Design, Human-Centered Design, Don Norman, Basic Books, Design Principles, Usability, Interaction Design, Product Design, Design Thinking, Cognitive Psychology in Design, Affordances, Signifiers, Constraints in Design, Error Prevention in Design, Design for Usability, Norman Doors, Feedback in Design, Visibility in Design, Design of Everyday Things Summary, Design of Everyday Things Reviews.
| SKU, Publisher | Basic-Don-Design Everyday(E) |
| Publisher | Basic Books Publication |
| Author, Edition | By Don Norman, Revised Edition, English Medium |
| Binding, Type | Paperback, New |
| No. of Pages | 368 |
The Design Of Everyday Things | Author By Don Norman | Basic Books Publication ( English Medium ).
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
The Design of Everyday Things by Don Norman is a groundbreaking book that delves into the intricacies of design, particularly focusing on how everyday objects interact with human psychology and behavior. First published by Basic Books, this insightful work has become a classic in the field of design, offering a detailed exploration of how design can enhance user experience, eliminate frustration, and foster intuitive interaction.
Norman, a cognitive scientist and usability expert, emphasizes the importance of user-centered design, where products are crafted with a deep understanding of human behavior and cognitive processes. Through a combination of real-world examples and in-depth analysis, he explains why many everyday objects fail to meet the needs of users and offers practical solutions for improving design.
In this book, Norman introduces key concepts such as affordances, constraints, and feedback — elements that form the foundation of good design. He breaks down complex ideas in a clear and engaging manner, making it accessible to both design professionals and general readers. Whether it's a door handle, a smartphone, or a microwave, Norman shows how the design of these objects can either support or hinder their functionality.
The Design of Everyday Things also touches on the psychology of error, emphasizing that human mistakes are often a result of poor design, not a lack of intelligence or attention. Norman argues that designers must anticipate how people think and act in order to create products that are not only functional but also easy and enjoyable to use.
With its sharp insights and engaging writing, this book is a must-read for anyone involved in product design, usability, or human-computer interaction. It provides a comprehensive framework for creating designs that truly serve the needs of users, ultimately enhancing the overall quality of everyday life.
About the Author-
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.
Search Key:- Publisher : Basic Books, Language : English, Paperback : 368 pages, ISBN-10 : 9780465050659, ISBN-13 : 978-0465050659, Item Weight : 386 g, Dimensions : 13.97 x 2.54 x 21.15 cm, Country of Origin : United Kingdom, Net Quantity : 320.00 Grams, User-Centered Design, Human-Centered Design, Don Norman, Basic Books, Design Principles, Usability, Interaction Design, Product Design, Design Thinking, Cognitive Psychology in Design, Affordances, Signifiers, Constraints in Design, Error Prevention in Design, Design for Usability, Norman Doors, Feedback in Design, Visibility in Design, Design of Everyday Things Summary, Design of Everyday Things Reviews.
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