Marketing Management | Author By Kevin lane Keller, Alexander Chernev & Jagdish N. Sheth | 16th Edition | Pearson Publication ( English Medium )

985-1130

BUY AT INSTAMOJO

[Shipping Cost = Standard Mode, Expedite Mode]

Marketing Management | Author By G. Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev & Jagdish N. Sheth | 16th Edition | Pearson Publication ( English Medium )

KEY FEATURES:

1.) Including Indian case studies with new age businesses

2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

4.) Chapter-end summary for a comprehensive and quick review.

HIGHLIGHTS OF THIS EDITION

1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.

2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more

3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.

About the Book:

This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the role of corporate social responsibility; technological advancement, growth in e-commerce, digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Search Key: Publisher ‏ : ‎ Pearson Publication, Language ‏ : ‎ English, Paperback ‏ : ‎ 632 pages, ISBN-10 ‏ : ‎ 9356062668, ISBN-13 ‏ : ‎ 978-9356062665, Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm, Marketing Management book by Keller 16th edition, Kevin Lane Keller Marketing Management, Pearson Marketing Management 16th edition, Alexander Chernev Marketing book, Jagdish N. Sheth Marketing Management book, Marketing Management 16th edition Keller free, Marketing Management English medium Pearson, Keller Marketing Management latest edition, Marketing Management book for MBA students, Pearson Marketing Management Keller online, Marketing Management Keller 16th edition , Best Marketing Management book 2025, Kevin Lane Keller Marketing strategies, Pearson Marketing Management study guide, Keller Marketing book download free, Marketing Management 16th edition summary, Buy Marketing Management 16th edition, Keller and Chernev Marketing book review, Marketing Management Keller notes , Jagdish N. Sheth Marketing case studies.

Product Details

SKU, Publisher	Pearson-Alex-Marke-Mng-16e-(E)
Publisher	Pearson Publication
Author, Edition	By Alexander Chernev & Jagdish, 16th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	632

Product Description

Marketing Management | Author By G. Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev & Jagdish N. Sheth | 16th Edition | Pearson Publication ( English Medium )

KEY FEATURES:

1.) Including Indian case studies with new age businesses

2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

4.) Chapter-end summary for a comprehensive and quick review.

HIGHLIGHTS OF THIS EDITION

1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.

2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more

3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.

About the Book:

This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the role of corporate social responsibility; technological advancement, growth in e-commerce, digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Search Key: Publisher ‏ : ‎ Pearson Publication, Language ‏ : ‎ English, Paperback ‏ : ‎ 632 pages, ISBN-10 ‏ : ‎ 9356062668, ISBN-13 ‏ : ‎ 978-9356062665, Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm, Marketing Management book by Keller 16th edition, Kevin Lane Keller Marketing Management, Pearson Marketing Management 16th edition, Alexander Chernev Marketing book, Jagdish N. Sheth Marketing Management book, Marketing Management 16th edition Keller free, Marketing Management English medium Pearson, Keller Marketing Management latest edition, Marketing Management book for MBA students, Pearson Marketing Management Keller online, Marketing Management Keller 16th edition , Best Marketing Management book 2025, Kevin Lane Keller Marketing strategies, Pearson Marketing Management study guide, Keller Marketing book download free, Marketing Management 16th edition summary, Buy Marketing Management 16th edition, Keller and Chernev Marketing book review, Marketing Management Keller notes , Jagdish N. Sheth Marketing case studies.

Easy Return and Delivery Policy

Since EXAM360 SHOP (Open Store) is capable to deliver all Indian Pin-codes which covers 1.55 Lakhs Pin-codes throughout India. While adding any item to cart / purchasing anything through this website, users are requested to enter the valid address with Name, C/O, House Name/No., Area / Locality, City, District, Landmark, State, Pin-code, Mobile No, Email carefully. If any issues occurred due to invalid / incomplete address in such cases EXAM360 will not take any responsibility for the losses or damages.

We practice Easy Return / Exchange / Refund policy for Buyer Protection, So if you experience any difficulties like (Wrong Item delivered) with any of the product received, you can raise request under Return / Exchange Policy through the EXAM360 Customer support Portal i.e. https://support.exam360.in/ with valid details. Once our executive validate the case properly, we will take necessary steps as per the Policy Standard & we will be more than happy to help you to solve your issues ASAP.

While receiving the item from any of our courier partner, users are requested to check the packaging item properly, If you feel the item is delivering by the logistic partners in tampering conditions, we request our buyers not to accept the product & instantly make a call to the below mentioned HELPLINE Numbers. And, If you purchased an item that was not satisfactory, in such cases we will issue Return / Refund as per the current policy guidelines.

Selling Price & Shipping Fee: In Product details page we have clearly mentioned the Selling Price & Shipping Fees separately, So, when you click on "BUY NOW" You will be charges Selling Price + Shipping Fees. The Shipping fees may different for each products depends on the weight of the Product. The shipping cost includes the courier charges, packaging charges, transport charges, fuel charges and other charges. Sometimes the total payable amount may be different for Instamojo Payment Gateway. Buyers are requested to check before purchasing the products. After making the purchase we may not allow or consider users to modify.
- For more information about return policy CLICK HERE
- If you have questions about the product, please contact our dedicated Customer Support Team at ECG Portal.

Delivery Information

EXAM360 SHOP is capable to deliver All India Pin-codes by the govt. recognised courier partners with full security.
Generally the courier partner support delivery during business hours (9:00 - 20:00) Mon - Sat: Fedex, Trackon, Gati, Delhivery, Indian Post.

The actual delivery time may differ from the given Estimated timeline. For more information on delivery time and shipping charges, please refer to our dedicated support team through ECG Portal.

Note: Expected Delivery time may differ from the Estimated or Projected delivery time & it does not include holidays.