Marketing Management | By Philip Kotler & Kevin Lane Keller | 17th Edition | Pearson Publication ( English Medium )

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Marketing Management | By Philip Kotler & Kevin Lane Keller | 17th Edition | Pearson Publication ( English Medium ).

"Marketing Management" by Philip Kotler and Kevin Lane Keller is a comprehensive guide to understanding the principles and practices of marketing in today's dynamic business environment. Now in its 17th edition, this book continues to be a valuable resource for students, professionals, and anyone interested in the field of marketing. The book covers all aspects of marketing, from developing marketing strategies to implementing them effectively. It provides insights into consumer behavior, market research, product development, pricing, distribution, promotion, and more. With real-world examples and case studies, readers can see how these concepts are applied in practice by leading companies around the world. One of the key strengths of "Marketing Management" is its focus on creating customer value. The authors emphasize the importance of building strong relationships with customers and delivering products and services that meet their needs and expectations. By understanding the needs and preferences of customers, companies can create successful marketing campaigns that drive sales and build brand loyalty. In addition to traditional marketing techniques, the book also explores emerging trends in digital marketing, social media, data analytics, and other technologies that are shaping the future of marketing. Readers will learn how to leverage these tools to reach target audiences more effectively and measure the impact of their marketing efforts. Whether you are a student studying marketing or a professional looking to enhance your skills, "Marketing Management" offers practical insights and strategies that can help you succeed in today's competitive marketplace. With its clear writing style and comprehensive coverage of key topics, this book is an essential resource for anyone looking to excel in the field of marketing.

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Product Details

SKU / BOOK Code:	PP-Marketing-Management-(E)
Publisher:	Pearson Publication
Author:	Philip Kotler & Kevin Lane Keller
Binding Type:	Paperback
No. of Pages:	672
ISBN-10:	9367138199
ISBN-13:	978-9367138199
Edition:	17th Edition
Language:	English Medium
Publish Year:	2026-02
Weight (g):	2600
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	Pearson Publication
Importer:	Pearson Publication
Packer:	Fullfilled by Supplier

Product Description

Marketing Management | By Philip Kotler & Kevin Lane Keller | 17th Edition | Pearson Publication ( English Medium ).

"Marketing Management" by Philip Kotler and Kevin Lane Keller is a comprehensive guide to understanding the principles and practices of marketing in today's dynamic business environment. Now in its 17th edition, this book continues to be a valuable resource for students, professionals, and anyone interested in the field of marketing. The book covers all aspects of marketing, from developing marketing strategies to implementing them effectively. It provides insights into consumer behavior, market research, product development, pricing, distribution, promotion, and more. With real-world examples and case studies, readers can see how these concepts are applied in practice by leading companies around the world. One of the key strengths of "Marketing Management" is its focus on creating customer value. The authors emphasize the importance of building strong relationships with customers and delivering products and services that meet their needs and expectations. By understanding the needs and preferences of customers, companies can create successful marketing campaigns that drive sales and build brand loyalty. In addition to traditional marketing techniques, the book also explores emerging trends in digital marketing, social media, data analytics, and other technologies that are shaping the future of marketing. Readers will learn how to leverage these tools to reach target audiences more effectively and measure the impact of their marketing efforts. Whether you are a student studying marketing or a professional looking to enhance your skills, "Marketing Management" offers practical insights and strategies that can help you succeed in today's competitive marketplace. With its clear writing style and comprehensive coverage of key topics, this book is an essential resource for anyone looking to excel in the field of marketing.

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