Tourism Marketing B.com |Semester-5 | R. C. Agrawal & Dr. N. S. Kothari | 1st Edition | SBPD Publications ( Hindi Medium )

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Tourism Marketing B.com |Semester-5 | R. C. Agrawal & Dr. N. S. Kothari | 1st Edition | SBPD Publications (Hindi)

"Tourism Marketing" is a comprehensive textbook designed specifically for B.Com students in their 5th semester. Written by R. C. Agrawal and Dr. N. S. Kothari, this 1st edition book published by SBPD Publications is a must-have for anyone looking to gain a deeper understanding of the marketing strategies and techniques used in the tourism industry. The book covers various aspects of tourism marketing, including market segmentation, target marketing, product development, pricing strategies, distribution channels, promotion techniques, and more. It also delves into the importance of customer satisfaction and relationship management in the tourism sector. With easy-to-understand language and real-life examples, "Tourism Marketing" provides students with a solid foundation in the principles of marketing as applied to the tourism industry. The book also includes case studies and practical exercises to help readers apply theoretical concepts to real-world scenarios. Whether you are a student studying commerce or a professional working in the tourism industry, this book will serve as an invaluable resource for enhancing your knowledge and skills in tourism marketing.

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1. Marketing : Meaning, Characteristics and Nature 2. The Concept of Marketing-Mix 3. Marketing Environment 4. Service Marketing : Meaning, Nture and Importance 5. Consumer Behaviour or Buyer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Decision/Planning 9. Product Life-Cycle 10. New Product Development 11. Branding and Packeging Decisions 12. Pricing Decisions.

Product Details

SKU / BOOK Code:	SBPD-TOUR-MIC6-BCOMV-RB-(H)
Publisher:	SBPD Publications
Author:	R. C. Agrawal & Dr. N. S. Kothari
Binding Type:	Paperback
No. of Pages:	152
ISBN-10:	NA
ISBN-13:	978-93-6207-767-7
Edition:	Latest Edition
Language:	Hindi Medium
Publish Year:	2025-01
Weight (g):	200
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	SBPD Publications
Importer:	SBPD Publications
Packer:	Fullfilled by Supplier

Product Description

Tourism Marketing B.com |Semester-5 | R. C. Agrawal & Dr. N. S. Kothari | 1st Edition | SBPD Publications (Hindi)

"Tourism Marketing" is a comprehensive textbook designed specifically for B.Com students in their 5th semester. Written by R. C. Agrawal and Dr. N. S. Kothari, this 1st edition book published by SBPD Publications is a must-have for anyone looking to gain a deeper understanding of the marketing strategies and techniques used in the tourism industry. The book covers various aspects of tourism marketing, including market segmentation, target marketing, product development, pricing strategies, distribution channels, promotion techniques, and more. It also delves into the importance of customer satisfaction and relationship management in the tourism sector. With easy-to-understand language and real-life examples, "Tourism Marketing" provides students with a solid foundation in the principles of marketing as applied to the tourism industry. The book also includes case studies and practical exercises to help readers apply theoretical concepts to real-world scenarios. Whether you are a student studying commerce or a professional working in the tourism industry, this book will serve as an invaluable resource for enhancing your knowledge and skills in tourism marketing.

Search Keywords - Tourism Marketing B.Com book, R.C. Agrawal N.S. Kothari Tourism Marketing, SBPD Publications Tourism Marketing, Tourism Marketing Hindi edition, B.Com 5th semester books, Tourism industry marketing strategies, Market segmentation in tourism, Pricing strategies for tourism products, Distribution channels in tourism marketing, Promotion techniques for tourist destinations, Customer satisfaction in tourism sector, Relationship management in travel industry, Case studies on tourism marketing, Practical exercises for tourism students, 15 .Commerce textbooks on tourism marketing, 16 .Importance of target marketing in travel industry, 17 .Tourism advertising techniques, 18 .Online resources for studying tourism marketing, 19 .Latest trends in travel industry, 20 .How to succeed in tourism marketing career

1. Marketing : Meaning, Characteristics and Nature 2. The Concept of Marketing-Mix 3. Marketing Environment 4. Service Marketing : Meaning, Nture and Importance 5. Consumer Behaviour or Buyer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Decision/Planning 9. Product Life-Cycle 10. New Product Development 11. Branding and Packeging Decisions 12. Pricing Decisions.

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