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Services Marketing, 3rd Edition | Jain | 3rd Edition | AITBS Publishers (English Medium)
|
| 437-595 |
[Shipping Cost = Standard Mode, Expedite Mode]
Services Marketing, 3rd Edition | Jain | 3rd Edition | AITBS Publishers (English Medium)
The third edition of "Services Marketing" by Jain is a comprehensive guide that provides a detailed overview of the principles and practices of marketing in the services industry. This book is designed to help students, professionals, and academics understand the unique challenges and opportunities in marketing services. The book covers a wide range of topics related to services marketing, including service quality, customer satisfaction, service design and delivery, pricing strategies, promotion, and distribution. It also explores emerging trends in the services industry such as digital marketing, social media marketing, and customer relationship management. One of the key strengths of this book is its practical approach to teaching services marketing. The author uses real-world examples and case studies to illustrate key concepts and principles. This helps readers understand how to apply theoretical knowledge to real-life situations. In addition to providing theoretical insights, the book also offers practical tools and techniques that can be used by marketers to improve their services marketing efforts. These include frameworks for analyzing service quality, models for measuring customer satisfaction, and strategies for managing service encounters. Overall, "Services Marketing" is a valuable resource for anyone looking to gain a deeper understanding of marketing in the services industry. Whether you are a student studying marketing or a professional working in the services sector, this book will provide you with the knowledge and skills you need to succeed in this dynamic field.
The third edition of "Services Marketing" by Jain is a comprehensive guide that provides a detailed overview of the principles and practices of marketing in the services industry. This book is designed to help students, professionals, and academics understand the unique challenges and opportunities in marketing services. The book covers a wide range of topics related to services marketing, including service quality, customer satisfaction, service design and delivery, pricing strategies, promotion, and distribution. It also explores emerging trends in the services industry such as digital marketing, social media marketing, and customer relationship management. One of the key strengths of this book is its practical approach to teaching services marketing. The author uses real-world examples and case studies to illustrate key concepts and principles. This helps readers understand how to apply theoretical knowledge to real-life situations. In addition to providing theoretical insights, the book also offers practical tools and techniques that can be used by marketers to improve their services marketing efforts. These include frameworks for analyzing service quality, models for measuring customer satisfaction, and strategies for managing service encounters. Overall, "Services Marketing" is a valuable resource for anyone looking to gain a deeper understanding of marketing in the services industry. Whether you are a student studying marketing or a professional working in the services sector, this book will provide you with the knowledge and skills you need to succeed in this dynamic field.
"Services Marketing, 3rd Edition" by Jain is a comprehensive guide to understanding marketing strategies and practices in the service sector. Published in 2026 by AITBS Publishers, this third edition paperback spans 496 pages in English, offering updated insights into modern services marketing concepts, trends, and applications.
This book covers a wide range of topics essential for students, professionals, and academicians, including service design, quality management, customer relationship management, and strategic marketing approaches tailored to services. It emphasizes practical examples, case studies, and real-world applications to help readers bridge theory and practice effectively.
Key features include:
- Detailed coverage of services marketing principles, concepts, and frameworks.
- Insights into service design, delivery, and quality management.
- Strategies for managing customer relationships and building brand loyalty.
- Case studies, illustrations, and examples for practical understanding.
- Updated content reflecting the latest trends and best practices in the service industry.
Ideal for business students, marketing professionals, and educators, this book serves as both a textbook and reference guide, supporting exam preparation, academic research, and professional application. Its paperback format ensures convenience for classroom, office, or personal study.
Whether you are a student of marketing, a professional in the service sector, or a researcher, Services Marketing, 3rd Edition equips you with the knowledge and tools to design, deliver, and manage superior service experiences.
Product Details
| SKU / BOOK Code: | SMKT-2026-496PB |
| Publisher: | AITBS Publishers |
| Author: | Jain |
| Binding Type: | Paperback |
| No. of Pages: | 496 |
| ISBN-10: | NA |
| ISBN-13: | NA |
| Edition: | 3rd |
| Language: | English Medium |
| Publish Year: | 2026-01 |
| Weight (g): | 520 |
| Product Condition: | New |
| Reading Age: | Above 18 Years |
| Country of Origin: | India |
| Genre: | Business & Economics |
| Manufacturer: | AITBS Publishers |
| Importer: | AITBS Publishers |
| Packer: | Fullfilled by Supplier |
Product Description
Services Marketing, 3rd Edition | Jain | 3rd Edition | AITBS Publishers (English Medium)
The third edition of "Services Marketing" by Jain is a comprehensive guide that provides a detailed overview of the principles and practices of marketing in the services industry. This book is designed to help students, professionals, and academics understand the unique challenges and opportunities in marketing services. The book covers a wide range of topics related to services marketing, including service quality, customer satisfaction, service design and delivery, pricing strategies, promotion, and distribution. It also explores emerging trends in the services industry such as digital marketing, social media marketing, and customer relationship management. One of the key strengths of this book is its practical approach to teaching services marketing. The author uses real-world examples and case studies to illustrate key concepts and principles. This helps readers understand how to apply theoretical knowledge to real-life situations. In addition to providing theoretical insights, the book also offers practical tools and techniques that can be used by marketers to improve their services marketing efforts. These include frameworks for analyzing service quality, models for measuring customer satisfaction, and strategies for managing service encounters. Overall, "Services Marketing" is a valuable resource for anyone looking to gain a deeper understanding of marketing in the services industry. Whether you are a student studying marketing or a professional working in the services sector, this book will provide you with the knowledge and skills you need to succeed in this dynamic field.
The third edition of "Services Marketing" by Jain is a comprehensive guide that provides a detailed overview of the principles and practices of marketing in the services industry. This book is designed to help students, professionals, and academics understand the unique challenges and opportunities in marketing services. The book covers a wide range of topics related to services marketing, including service quality, customer satisfaction, service design and delivery, pricing strategies, promotion, and distribution. It also explores emerging trends in the services industry such as digital marketing, social media marketing, and customer relationship management. One of the key strengths of this book is its practical approach to teaching services marketing. The author uses real-world examples and case studies to illustrate key concepts and principles. This helps readers understand how to apply theoretical knowledge to real-life situations. In addition to providing theoretical insights, the book also offers practical tools and techniques that can be used by marketers to improve their services marketing efforts. These include frameworks for analyzing service quality, models for measuring customer satisfaction, and strategies for managing service encounters. Overall, "Services Marketing" is a valuable resource for anyone looking to gain a deeper understanding of marketing in the services industry. Whether you are a student studying marketing or a professional working in the services sector, this book will provide you with the knowledge and skills you need to succeed in this dynamic field.
"Services Marketing, 3rd Edition" by Jain is a comprehensive guide to understanding marketing strategies and practices in the service sector. Published in 2026 by AITBS Publishers, this third edition paperback spans 496 pages in English, offering updated insights into modern services marketing concepts, trends, and applications.
This book covers a wide range of topics essential for students, professionals, and academicians, including service design, quality management, customer relationship management, and strategic marketing approaches tailored to services. It emphasizes practical examples, case studies, and real-world applications to help readers bridge theory and practice effectively.
Key features include:
- Detailed coverage of services marketing principles, concepts, and frameworks.
- Insights into service design, delivery, and quality management.
- Strategies for managing customer relationships and building brand loyalty.
- Case studies, illustrations, and examples for practical understanding.
- Updated content reflecting the latest trends and best practices in the service industry.
Ideal for business students, marketing professionals, and educators, this book serves as both a textbook and reference guide, supporting exam preparation, academic research, and professional application. Its paperback format ensures convenience for classroom, office, or personal study.
Whether you are a student of marketing, a professional in the service sector, or a researcher, Services Marketing, 3rd Edition equips you with the knowledge and tools to design, deliver, and manage superior service experiences.
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We practice Easy Return / Exchange / Refund policy for Buyer Protection, So if you experience any difficulties like (Wrong Item delivered) with any of the product received, you can raise request under Return / Exchange Policy through the EXAM360 Customer support Portal i.e. https://support.exam360.in/ with valid details. Once our executive validate the case properly, we will take necessary steps as per the Policy Standard & we will be more than happy to help you to solve your issues ASAP.
While receiving the item from any of our courier partner, users are requested to check the packaging item properly, If you feel the item is delivering by the logistic partners in tampering conditions, we request our buyers not to accept the product & instantly make a call to the below mentioned HELPLINE Numbers. And, If you purchased an item that was not satisfactory, in such cases we will issue Return / Refund as per the current policy guidelines.
Selling Price & Shipping Fee: In Product details page we have clearly mentioned the Selling Price & Shipping Fees separately, So, when you click on "BUY NOW" You will be charges Selling Price + Shipping Fees. The Shipping fees may different for each products depends on the weight of the Product. The shipping cost includes the courier charges, packaging charges, transport charges, fuel charges and other charges. Sometimes the total payable amount may be different for Instamojo Payment Gateway. Buyers are requested to check before purchasing the products. After making the purchase we may not allow or consider users to modify.
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Generally the courier partner support delivery during business hours (9:00 - 20:00) Mon - Sat: Fedex, Trackon, Gati, Delhivery, Indian Post.
The actual delivery time may differ from the given Estimated timeline. For more information on delivery time and shipping charges, please refer to our dedicated support team through ECG Portal.
Note: Expected Delivery time may differ from the Estimated or Projected delivery time & it does not include holidays.
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