Business to Business Marketing | R K Sugandhi | 1st Edition | New Age International Publication ( English Medium )

222-290

BUY AT INSTAMOJO

[Shipping Cost = Standard Mode, Expedite Mode]

Business to Business Marketing | R K Sugandhi | 1st Edition | New Age International Publication ( English Medium )

"Business to Business Marketing" by R K Sugandhi is a comprehensive guide to understanding and mastering the intricacies of B2B marketing. This 1st edition book published by New Age International Publication in English medium covers all aspects of B2B marketing, from strategy development to implementation and measurement. The book starts with an introduction to the concept of B2B marketing and its importance in today's business world. It then delves into the various strategies and tactics that businesses can use to effectively market their products or services to other businesses. The author provides real-world examples and case studies to illustrate key concepts and principles, making it easy for readers to apply them to their own business situations. One of the key strengths of this book is its focus on practical applications. The author provides step-by-step guidance on developing a B2B marketing plan, identifying target markets, creating value propositions, and building relationships with key stakeholders. Readers will also learn how to leverage digital marketing tools and social media platforms to reach their target audience effectively. In addition to strategic planning, the book also covers important topics such as pricing strategies, distribution channels, sales force management, and customer relationship management. The author emphasizes the importance of building strong relationships with customers and partners in order to drive long-term success in B2B marketing. Whether you are a seasoned marketing professional looking to expand your knowledge of B2B marketing or a business owner seeking practical advice on how to grow your business through effective marketing strategies, "Business to Business Marketing" is an invaluable resource. Packed with insights, tips, and best practices, this book will help you navigate the complex world of B2B marketing with confidence.

Search Keywords - Business to Business Marketing, R K Sugandhi, B2B Marketing Strategies, New Age International Publication, B2B Marketing Plan, Digital Marketing for B2B, Effective B2B Marketing Techniques, Pricing Strategies in B2B Marketing, Customer Relationship Management in B2B, Social Media for B2B Marketing, Sales Force Management in B2B, Target Markets in B2B Marketing, Value Propositions for Businesses, Building Relationships in B2B, Best Practices in Business-to-Business Marketing, Business-to-Business Sales, Buyer Behavior in Business-to-Business Markets, Branding Strategies for Business-to-Business Markets, Measuring Success in Business-to-Business Marketing, Trends in Business-to-Business Marketing

Product Details

SKU / BOOK Code:	NewAge-Buss-Buss-Mark(E)
Publisher:	New Age International Publishers
Author:	R K Sugandhi
Binding Type:	Paperback
No. of Pages:	368
ISBN-10:	81-224-2720-2
ISBN-13:	978-81-224-2720-2
Edition:	1st Edition
Language:	English Medium
Publish Year:	2026-07
Weight (g):	300
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	New Age International Publishers
Importer:	New Age International Publishers
Packer:	Fullfilled by Supplier

Product Description

Business to Business Marketing | R K Sugandhi | 1st Edition | New Age International Publication ( English Medium )

"Business to Business Marketing" by R K Sugandhi is a comprehensive guide to understanding and mastering the intricacies of B2B marketing. This 1st edition book published by New Age International Publication in English medium covers all aspects of B2B marketing, from strategy development to implementation and measurement. The book starts with an introduction to the concept of B2B marketing and its importance in today's business world. It then delves into the various strategies and tactics that businesses can use to effectively market their products or services to other businesses. The author provides real-world examples and case studies to illustrate key concepts and principles, making it easy for readers to apply them to their own business situations. One of the key strengths of this book is its focus on practical applications. The author provides step-by-step guidance on developing a B2B marketing plan, identifying target markets, creating value propositions, and building relationships with key stakeholders. Readers will also learn how to leverage digital marketing tools and social media platforms to reach their target audience effectively. In addition to strategic planning, the book also covers important topics such as pricing strategies, distribution channels, sales force management, and customer relationship management. The author emphasizes the importance of building strong relationships with customers and partners in order to drive long-term success in B2B marketing. Whether you are a seasoned marketing professional looking to expand your knowledge of B2B marketing or a business owner seeking practical advice on how to grow your business through effective marketing strategies, "Business to Business Marketing" is an invaluable resource. Packed with insights, tips, and best practices, this book will help you navigate the complex world of B2B marketing with confidence.

Search Keywords - Business to Business Marketing, R K Sugandhi, B2B Marketing Strategies, New Age International Publication, B2B Marketing Plan, Digital Marketing for B2B, Effective B2B Marketing Techniques, Pricing Strategies in B2B Marketing, Customer Relationship Management in B2B, Social Media for B2B Marketing, Sales Force Management in B2B, Target Markets in B2B Marketing, Value Propositions for Businesses, Building Relationships in B2B, Best Practices in Business-to-Business Marketing, Business-to-Business Sales, Buyer Behavior in Business-to-Business Markets, Branding Strategies for Business-to-Business Markets, Measuring Success in Business-to-Business Marketing, Trends in Business-to-Business Marketing

Easy Return and Delivery Policy

Since EXAM360 SHOP (Open Store) is capable to deliver all Indian Pin-codes which covers 1.55 Lakhs Pin-codes throughout India. While adding any item to cart / purchasing anything through this website, users are requested to enter the valid address with Name, C/O, House Name/No., Area / Locality, City, District, Landmark, State, Pin-code, Mobile No, Email carefully. If any issues occurred due to invalid / incomplete address in such cases EXAM360 will not take any responsibility for the losses or damages.

We practice Easy Return / Exchange / Refund policy for Buyer Protection, So if you experience any difficulties like (Wrong Item delivered) with any of the product received, you can raise request under Return / Exchange Policy through the EXAM360 Customer support Portal i.e. https://support.exam360.in/ with valid details. Once our executive validate the case properly, we will take necessary steps as per the Policy Standard & we will be more than happy to help you to solve your issues ASAP.

While receiving the item from any of our courier partner, users are requested to check the packaging item properly, If you feel the item is delivering by the logistic partners in tampering conditions, we request our buyers not to accept the product & instantly make a call to the below mentioned HELPLINE Numbers. And, If you purchased an item that was not satisfactory, in such cases we will issue Return / Refund as per the current policy guidelines.

Selling Price & Shipping Fee: In Product details page we have clearly mentioned the Selling Price & Shipping Fees separately, So, when you click on "BUY NOW" You will be charges Selling Price + Shipping Fees. The Shipping fees may different for each products depends on the weight of the Product. The shipping cost includes the courier charges, packaging charges, transport charges, fuel charges and other charges. Sometimes the total payable amount may be different for Instamojo Payment Gateway. Buyers are requested to check before purchasing the products. After making the purchase we may not allow or consider users to modify.
- For more information about return policy CLICK HERE
- If you have questions about the product, please contact our dedicated Customer Support Team at ECG Portal.

Delivery Information

EXAM360 SHOP is capable to deliver All India Pin-codes by the govt. recognised courier partners with full security.
Generally the courier partner support delivery during business hours (9:00 - 20:00) Mon - Sat: Fedex, Trackon, Gati, Delhivery, Indian Post.

The actual delivery time may differ from the given Estimated timeline. For more information on delivery time and shipping charges, please refer to our dedicated support team through ECG Portal.

Note: Expected Delivery time may differ from the Estimated or Projected delivery time & it does not include holidays.