Mass Communication in India | By Keval J Kumar | Latest Edition | Jaico Publishing House Publication ( English Medium )

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Mass Communication in India | By Keval J Kumar | Latest Edition | Jaico Publishing House Publication ( English Medium )

"Mass Communication in India" by Keval J Kumar is a comprehensive and up-to-date guide that offers a detailed insight into the world of mass communication in India. This latest edition, published by Jaico Publishing House, is specifically designed for students, researchers, and professionals in the field of media and communication. The book covers a wide range of topics related to mass communication, including the history and evolution of media in India, the role of technology in shaping the media landscape, the impact of globalization on Indian media, and the regulatory framework governing media practices in the country. It also delves into the various forms of media, such as print, broadcast, digital, and social media, and explores their influence on society and culture. One of the key highlights of this book is its in-depth analysis of the challenges and opportunities facing the media industry in India. The author provides valuable insights into the changing dynamics of media consumption, audience preferences, and advertising trends, making it an essential read for anyone looking to understand the complexities of the Indian media ecosystem. With a clear and engaging writing style, Keval J Kumar presents complex concepts in a simple and accessible manner, making this book suitable for both beginners and advanced readers. The inclusion of case studies, examples, and practical exercises further enhances the learning experience, allowing readers to apply theoretical knowledge to real-world scenarios. Whether you are a student aspiring to build a career in media, a professional looking to enhance your understanding of the industry, or simply a curious individual interested in the dynamics of mass communication in India, this book is a valuable resource that will enrich your knowledge and broaden your perspective. In conclusion, "Mass Communication in India" by Keval J Kumar is a must-have reference for anyone seeking to gain a comprehensive understanding of the media landscape in India. With its insightful content, practical approach, and updated information, this book is sure to be a valuable addition to your library.

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Product Details

SKU / BOOK Code:	Jaico-Communication-India(E)
Publisher:	Jaico Publishing House
Author:	Keval J Kumar
Binding Type:	Paperback
No. of Pages:	As Per Publisher
ISBN-10:	8172243739
ISBN-13:	978-8172243739
Edition:	Latest Edition
Language:	English Medium
Publish Year:	2026-08
Weight (g):	300
Product Condition:	New
Reading Age:	Above 18 Years
Country of Origin:	India
Genre:	Engineering Books
Manufacturer:	Jaico Publishing House
Importer:	Jaico Publishing House
Packer:	Fullfilled by Supplier

Product Description

Mass Communication in India | By Keval J Kumar | Latest Edition | Jaico Publishing House Publication ( English Medium )

"Mass Communication in India" by Keval J Kumar is a comprehensive and up-to-date guide that offers a detailed insight into the world of mass communication in India. This latest edition, published by Jaico Publishing House, is specifically designed for students, researchers, and professionals in the field of media and communication. The book covers a wide range of topics related to mass communication, including the history and evolution of media in India, the role of technology in shaping the media landscape, the impact of globalization on Indian media, and the regulatory framework governing media practices in the country. It also delves into the various forms of media, such as print, broadcast, digital, and social media, and explores their influence on society and culture. One of the key highlights of this book is its in-depth analysis of the challenges and opportunities facing the media industry in India. The author provides valuable insights into the changing dynamics of media consumption, audience preferences, and advertising trends, making it an essential read for anyone looking to understand the complexities of the Indian media ecosystem. With a clear and engaging writing style, Keval J Kumar presents complex concepts in a simple and accessible manner, making this book suitable for both beginners and advanced readers. The inclusion of case studies, examples, and practical exercises further enhances the learning experience, allowing readers to apply theoretical knowledge to real-world scenarios. Whether you are a student aspiring to build a career in media, a professional looking to enhance your understanding of the industry, or simply a curious individual interested in the dynamics of mass communication in India, this book is a valuable resource that will enrich your knowledge and broaden your perspective. In conclusion, "Mass Communication in India" by Keval J Kumar is a must-have reference for anyone seeking to gain a comprehensive understanding of the media landscape in India. With its insightful content, practical approach, and updated information, this book is sure to be a valuable addition to your library.

Search Keywords - Mass Communication in India book, Keval J Kumar books, Latest edition of Mass Communication in India, Jaico Publishing House publications, Best books on Indian media, Media studies in India, Communication theories in Indian context, Indian media landscape, Impact of globalization on Indian media, Media regulation in India, Print media in India, Broadcast media in India, Digital media in India, Social media in India, Challenges of Indian media industry, Opportunities in Indian media sector, Media consumption trends in India, Advertising in Indian media, Case studies in Indian media, Practical exercises in mass communication.

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