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Saturday, 8 February 2025

Advertising B Com (Hons) & B com Ge Course semester 6 | By Ruchi Gupta | 2025 Edition | Scholar Tech Publication ( English Medium )

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 Advertising B Com (Hons) & B com Ge Course semester 6 | By Ruchi Gupta | 2025 Edition | Scholar Tech Publication ( English Medium ).The book "Advertising" by Ruchi Gupta (2025 Edition) is a well-structured academic resource designed for students of B.Com (Hons) and B.Com General in their 6th Semester. Published by Scholar Tech Publication, it is tailored to meet the requirements of the advertising syllabus for various universities, particularly focusing on advertising concepts, strategies, and their application in business. Key Features:Comprehensive Coverage: It provides an in-depth exploration of advertising, from its basic principles to its implementation in real-world scenarios.Topics such as types of advertising, advertising media, and effective advertising strategies are extensively covered.Syllabus-Aligned: The book is designed to align with the curriculum of B.Com (Hons) and B.Com (General) students, ensuring all key topics are addressed in a structured manner.Clear and Simple Language: Written in English, the book uses simple and understandable language, making it accessible to students of various academic backgrounds.Practical Insights: It includes real-life examples, case studies, and current industry practices, allowing students to connect theoretical knowledge with practical application.Illustrative Content: The text is supplemented with various diagrams, tables, and charts, helping in better visual understanding of advertising concepts.Review and Practice Questions: Each chapter ends with review questions and exercises to test understanding and reinforce the learned material.Target Audience:Primarily designed for students enrolled in the 6th semester of B.Com (Hons) and B.Com (General) courses, this book is also useful for anyone interested in gaining a strong foundation in advertising.With a blend of theory and practical insights, this book is an essential tool for students aiming to understand the intricate world of advertising and its role in modern business.advertising by ruchi gupta b com honours & b com ge courses semester -6 latest edition 2025 as per nep syllabus of b. com (hons) , b. com and ge courses of university of delhi and other central university of india mkm publishers. Search key -Advertising book B Com (Hons) Ruchi Gupta, B Com advertising semester 6, Advertising course for B Com students, Ruchi Gupta advertising textbook, Scholar Tech publication Advertising book, Advertising concepts B Com Hons, Advertising strategies for B Com, Advertising B Com General 6th semester, Ruchi Gupta Advertising B Com, Advertising textbook for B Com, Advertising syllabus B Com Hons, Advertising principles for business students, Advertising media B Com semester 6, Advertising B Com General course, Advertising textbook Scholar Tech, Advertising B Com Hons semester 6, Advertising textbook 2025 edition, Advertising for B Com 6th semester, Advertising course semester 6 Ruchi Gupta, Advertising marketing for B Com students, Scholar Tech advertising Ruchi Gupta book, Advertising concepts in B Com Hons, Advertising examples B Com General, Advertising principles Ruchi Gupta, Advertising study guide B Com, Advertising career in B Com Hons, Advertising for B Com 6th semester students, Advertising for business students, Ruchi Gupta advertising semester book, Advertising B Com Hons textbook Scholar Tech, Publisher ‏ : ‎ Scholar Tech Press (11 January 2025), Language ‏ : ‎ English, Paperback ‏ : ‎ 480 pages.
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Advertising B Com (Hons) & B com Ge Course semester 6 | By Ruchi Gupta | 2025 Edition | Scholar Tech Publication ( English Medium )

539-585 BUY AT INSTAMOJO [Shipping Cost = Standard Mode, Expedite Mode] Advertising B Com (Hons)...

Saturday, 2 March 2024

Advertising and Promotion | An Integrated Marketing Communications Perspectiv | 12th Edition | Mc Graw Hill Publication ( English Medium )

<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjWWA6TsZsYAhBboJrs0Tz5dgMLofOgqjvXd1EoMxUpBWRN73inZ0wGnF7gKwovpENFOovwOGlmO4G3gYaezUAr2J0A9nTZ_FnfJ8qwk-jR1OlBy-W1IIx-mFQTGpkOCRw74NUmj6FsvaEFHlaNAUTrt3L2nQTGcvXWcrgxkeBDlsU-0k1iXCTkInYE=s555" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="555" data-original-width="555" height="320" loading="lazy" src="https://blogger.googleusercontent.com/img/a/AVvXsEjWWA6TsZsYAhBboJrs0Tz5dgMLofOgqjvXd1EoMxUpBWRN73inZ0wGnF7gKwovpENFOovwOGlmO4G3gYaezUAr2J0A9nTZ_FnfJ8qwk-jR1OlBy-W1IIx-mFQTGpkOCRw74NUmj6FsvaEFHlaNAUTrt3L2nQTGcvXWcrgxkeBDlsU-0k1iXCTkInYE=s320" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;">995-1130</td></tr></tbody></table> <div style="text-align: justify;"> </div><div style="text-align: justify;"><a href="https://www.instamojo.com/EXAM360/arihant-gate-tutor-2020-computer-science-cs-/" style="text-align: left;" target="_blank">BUY AT INSTAMOJO</a> [Shipping Cost = Standard Mode, Expedite Mode]</div><div style="text-align: justify;">Advertising and Promotion | An Integrated Marketing Communications Perspectiv | 12th Edition | Mc Graw Hill Publication ( English Medium ).</div><div style="text-align: justify;">This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text Key Features Notable additions: Chapter Openers: New opening cases on important and recent issues such as the shift from traditional to digital media, growth of online dating, use of influencers in marketing, use of storytelling as a trending research method, etc. Digital and Social Media Perspective: Discussions on trending topics like today’s ‘Youtubers’, need for pretesting of online advertising, programmatic  buying of media, transformation of traditional billboards through technology and augmented reality, etc. Indian Perspectives: Especially added in this Indian adaptation, these provide discussions, views and analysis of interesting issues related to the material in the chapter, drawn from Indian practices. IMC Perspectives: New perspectives on topics such as changing marketing strategies for millennials to that for generation Z, difficulties marketers face with the popular 'discounts' strategy, competition faced by major TV networks due to rise in other streaming services, etc. Updated and Expanded Sections: Overview of the promotional mix and  the various IMC tools, word-of-mouth communication and viral marketing, response hierarchy models, to name a few. </div><div style="text-align: justify;">This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text.</div><div style="text-align: justify;"> </div><div><div style="text-align: justify;">Search Key - McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium). Publisher ‏ : ‎ McGraw Hill; Twelfth edition (29 October 2021); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP, Language ‏ : ‎ English, Paperback ‏ : ‎ 776 pages, ISBN-10 ‏ : ‎ 9354600808, ISBN-13 ‏ : ‎ 978-9354600807Item Weight ‏ : ‎ 500 g, Dimensions ‏ : ‎ 20 x 14 x 4 cm, Generic Name ‏ : ‎ Book, English Medium,Advertising and Promotion Book, Integrated Marketing Communications, Mc Graw Hill Marketing Book, Advertising Strategies and Tactics, Marketing Communication Perspectives, Promotional Management Textbook, Consumer Behavior in Advertising, Mc Graw Hill Marketing Communication, Advertising Campaign Planning, Brand Promotion and Marketing, Marketing Communication Channels, Media Planning and Strategy, Integrated Marketing Campaigns, Advertising Industry Trends, Mc Graw Hill Advertising Textbook.</div><div style="text-align: justify;"> </div></div>

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Advertising and Promotion | An Integrated Marketing Communications Perspectiv | 12th Edition | Mc Graw Hill Publication ( English Medium )

995-1130 BUY AT INSTAMOJO [Shipping Cost = Standard Mode, Expedite Mode] Advertising and Promotion | An Integrated Marketing Communications ...

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Saturday, 8 February 2025

Advertising B Com (Hons) & B com Ge Course semester 6 | By Ruchi Gupta | 2025 Edition | Scholar Tech Publication ( English Medium )

Saturday, 2 March 2024

Advertising and Promotion | An Integrated Marketing Communications Perspectiv | 12th Edition | Mc Graw Hill Publication ( English Medium )

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Saturday, 8 February 2025

Advertising B Com (Hons) & B com Ge Course semester 6 | By Ruchi Gupta | 2025 Edition | Scholar Tech Publication ( English Medium )

Saturday, 2 March 2024

Advertising and Promotion | An Integrated Marketing Communications Perspectiv | 12th Edition | Mc Graw Hill Publication ( English Medium )

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