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Wednesday, 13 August 2025

Security Analysis and Portfolio Management | S. Kevin | Third Edition | PHI Learning Pvt. Ltd ( English Medium )

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    <p></p><div style="text-align: justify;">Security Analysis and Portfolio Management| S. Kevin |Third Edition|  PHI Learning Pvt. Ltd (English Medium)</div><div style="text-align: justify;"><br></div>
                <div style="text-align: justify;"><br></div><div style="text-align: justify;">Security Analysis and Portfolio Management by S. Kevin is a comprehensive guide for students, professionals, and investors looking to understand the intricacies of analyzing securities and managing portfolios effectively. This third edition published by PHI Learning Pvt. Ltd offers updated information on the latest trends in the financial markets and provides practical insights into making informed investment decisions.

The book covers various topics such as fundamental analysis, technical analysis, industry analysis, valuation techniques, portfolio construction, risk management, and performance evaluation. It also delves into the regulatory framework governing securities markets and discusses the role of various financial institutions in the investment process.

With a focus on both theory and practical applications, Security Analysis and Portfolio Management equips readers with the knowledge and skills necessary to navigate today's complex financial landscape. The author's clear explanations, real-world examples, and case studies make this book an invaluable resource for anyone interested in mastering the art of security analysis and portfolio management.

Whether you are a student studying finance or a professional looking to enhance your investment acumen, this book will serve as a valuable reference guide that can help you make sound investment decisions and build successful portfolios.</div><div style="text-align: justify;"><br></div>
                <strong><div style="text-align: justify;"><strong>Search Keywords - </strong>Security Analysis, Portfolio Management, S. Kevin, Third Edition, PHI Learning Pvt. Ltd, Investment Strategies, Financial Markets, Valuation Techniques, Risk Management, Performance Evaluation, Fundamental Analysis, Technical Analysis, Industry Analysis, Investment Decisions, . Financial Institutions, . Regulatory Framework, . Securities Markets, . Case Studies, . Real-World Examples</div></strong><p></p><p class="bookshow-font" style="margin-bottom: 10px; text-align: justify;"><font color="#232323" face="Poppins, sans-serif"><span style="font-size: 16px;">This new edition of the book explains in detail the two phases of wealth creation through investment in securities. The first phase Security Analysis deals with the selection of securities for investment. The book begins with an introduction to the investment process and a familiarization of the securities market environment and the trading system in India followed by different dimensions of the risk involved in investment. The different methods of security analysis such as Fundamental analysis (including economy, industry), Technical Analysis and Random Walk Theory (including Efficient Market Hypothesis) are explained in different chapters. The valuation of securities such as equity shares and bonds is illustrated with examples., , The second phase Portfolio Management includes different processes such as portfolio analysis, portfolio selection, portfolio revision and portfolio evaluation. These processes are explained in different chapters. Pricing theories such as Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT), and Fama French Three Factor Model are explained with suitable examples. The book provides an introduction (in four chapters) to Financial Derivatives (Futures and Options) used for hedging the risk in investment. Behavioural Finance—the new investment theory—is also discussed in this edition. Each chapter of the book is supported with examples, review questions and practice exercises to facilitate learning of concepts and theories., , The book is intended to serve as a basic textbook for the students of finance, commerce and management. It will also be useful to the students pursuing professional courses such as chartered accountancy (CA), cost and management accountancy (CMA), and chartered financial analysis (CFA). The professionals in the field of investment will find this book to be of immense value in enhancing their knowledge., , NEW TO THIS EDITION, , • A new chapter on Behavioural Finance – The New Investment Theory, , • A new section on Fama French Three Factor Model, , • Revisions in different chapters, , TARGET AUDIENCE, , • M.Com/MBA, , • Professional courses like CA/CMA/CFA</span></font></p><p>
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Security Analysis and Portfolio Management | S. Kevin | Third Edition | PHI Learning Pvt. Ltd ( English Medium )

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Accounting Intelligence: Financial Accounting | Asish K. Bhattacharyya | Kindle Edition | Nonlinear Insights Publication ( English Medium )

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    Accounting Intelligence: Financial Accounting | Asish K. Bhattacharyya | Kindle Edition | Nonlinear Insights Publication ( English Medium )<br><div>This book is for everyone who is not an accountant but who has ever felt a need to develop their accounting intelligence. Accounting intelligence is the ability to acquire understanding and insight from the accounting information that companies communicate through financial statements. This book is for executives, journalists, investors and every interested citizen who would like to make sense of accounting terms and ratios and figure out the story that accounting numbers tell. It is for business leaders and entrepreneurs who want to get a big picture view of a business from studying its financial statements. Prof. Bhattacharya has distilled his wisdom of many decades in academia and industry in this jargon-free and approachable introduction to financial accounting. It is designed both for self-study and and for use in management development programmes.</div>"Accounting Intelligence: Financial Accounting" by Asish K. Bhattacharyya is a comprehensive guide to financial accounting that provides readers with nonlinear insights into the world of accounting. This Kindle edition book is written in English medium, making it accessible to a wide range of readers.

The book covers all the essential topics in financial accounting, including principles, concepts, and techniques used in preparing and analyzing financial statements. It also delves into advanced topics such as corporate finance, financial analysis, and international accounting standards.

What sets "Accounting Intelligence" apart from other accounting books is its unique approach to teaching the subject. The author presents complex accounting concepts in a clear and concise manner, making it easy for readers to understand and apply them in real-world scenarios. The nonlinear insights provided throughout the book challenge traditional thinking and encourage readers to think critically about financial information.

Whether you are a student studying accounting or a professional looking to enhance your financial knowledge, "Accounting Intelligence: Financial Accounting" is a valuable resource that will help you master the fundamentals of accounting and develop a deeper understanding of financial reporting.<br><br>
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Accounting Intelligence: Financial Accounting | Asish K. Bhattacharyya | Kindle Edition | Nonlinear Insights Publication ( English Medium )

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Double Entry Book Keeping- Financial Accounting: Textbook for CBSE Class 11 | By T.S. Grewals | 2025-26 Edition | Sultan Chand Publication ( English Medium )

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    <p style="text-align: justify; ">Double Entry Book Keeping- Financial Accounting: Textbook for CBSE Class 11 | By T.S. Grewals | 2025-26 Edition | Sultan Chand Publication ( English Medium ).</p><p style="text-align: justify; "><b>📘 Book Description</b></p><p style="text-align: justify; ">"Double Entry Book Keeping – Financial Accounting" (2025–26 Edition) by T.S. Grewal is a best-selling textbook, strictly aligned with the CBSE curriculum for Class 11. The book is designed to provide students with a solid foundation in the principles and procedures of financial accounting using the double-entry system.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">This edition is updated as per the latest CBSE syllabus and includes new practice problems, project work, and MCQs to suit the revised exam structure. The text uses a step-by-step teaching method, making it ideal for beginners, commerce students, and those preparing for board exams.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>🔑 Key Features</b></p><p style="text-align: justify; ">Fully Aligned with CBSE 2025–26 Syllabus</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Systematic Approach to double-entry bookkeeping concepts</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Numerous Solved Examples with detailed workings</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Exercises with Varying Difficulty Levels – basic, standard, and advanced</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Updated MCQs, Case Studies, and HOTS as per new exam patterns</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Project Work Guidelines for CBSE internal assessment</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Revision Sections at the end of chapters for quick recap</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Model Test Papers and Sample Questions for exam practice</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Easy-to-Understand Language with clear formatting</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Real-Life Examples to enhance conceptual clarity.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Search Key -</b> TS Grewal Accountancy Class 11 2025 edition, , Double Entry Book Keeping Class 11, , Financial Accounting TS Grewal 2025, , TS Grewal Class 11 Sultan Chand, , CBSE Class 11 Accountancy 2025 syllabus, , Class 11 Accountancy textbook TS Grewal, , Double Entry system Class 11, , TS Grewal Accountancy solved examples, , Class 11 Accountancy MCQs, , TS Grewal Accountancy project work, , Financial Accounting principles Class 11, , Double Entry Book Keeping practice questions, , TS Grewal updated edition 2025, , Accountancy Class 11 CBSE guide, , Sultan Chand Accountancy Class 11, , Class 11 Accountancy HOTS questions, , TS Grewal textbook latest edition, , CBSE Commerce books Class 11, , Class 11 Accountancy revision notes, , TS Grewal ledger format, , Journal entries Class 11 Accountancy, , Class 11 Accountancy chapter wise questions, , Financial statements Class 11, , Trial balance Class 11 questions, , TS Grewal Accountancy question bank, , Double Entry examples and formats, , Class 11 Accountancy final accounts, , CBSE Accountancy sample papers Class 11, , TS Grewal with solutions Class 11, , Double Entry bookkeeping fundamentals.</p>
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Double Entry Book Keeping- Financial Accounting: Textbook for CBSE Class 11 | By T.S. Grewals | 2025-26 Edition | Sultan Chand Publication ( English Medium )

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Financial Markets And Institutions | By Frederic S. Mishkin & S. G. Eakins | 10th Edition | Pearson Publication ( English Medium )

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    <div style="text-align: justify;">Financial Markets And Institutions | By Frederic S. Mishkin & S. G. Eakins | 10th Edition | Pearson Publication ( English Medium ).</div><div style="text-align: justify;"><br></div><div style="text-align: justify;"><br></div><div style="text-align: justify;"><div><b>Book Description:</b></div><div><b><br></b></div><div><br></div><div>"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins is a highly respected and widely adopted textbook that provides an in-depth understanding of the functioning of financial markets, institutions, and the financial system as a whole. The 10th edition emphasizes real-world applications, especially focusing on the global financial crisis, regulatory changes, and current market dynamics.</div><div><br></div><div><br></div><div>Written in a clear and accessible style, this book is ideal for students of finance, economics, business administration, and banking, and is frequently used in MBA and undergraduate finance courses. It blends theoretical frameworks with practical insights from modern financial events.</div><div><br></div><div><br></div><div><b>Key Features:</b></div><div><br></div><div><br></div><div>✅ Comprehensive coverage of financial instruments, institutions, and markets.</div><div><br></div><div><br></div><div>✅ Updated content on monetary policy, risk management, and global financial systems.</div><div><br></div><div><br></div><div>✅ Integrates case studies and real-world examples, including recent crises and reforms.</div><div><br></div><div><br></div><div>✅ Deep dive into interest rate behavior, financial regulation, securitization, and derivatives.</div><div><br></div><div><br></div><div>✅ Clear explanation of the role of central banks, including the Federal Reserve and ECB.</div><div><br></div><div><br></div><div>✅ Concepts are reinforced with graphs, data, charts, and learning aids.</div><div><br></div><div><br></div><div>✅ Special sections on FinTech innovations, digital banking, and shadow banking.</div><div><br></div><div><br></div><div>✅ Well-suited for classroom learning and exam preparation for CFA, MBA, UGC-NET, etc.</div><div><br></div><div><br></div><div><b>Search Key - </b>Financial markets and institutions Mishkin 10th edition, , Mishkin Eakins financial systems explained, , Overview of financial institutions book, , Interest rate theories Mishkin, , Risk in financial markets textbook, , Central banks and monetary policy, , Mishkin financial regulation summary, , Financial crisis lessons from Mishkin, , Money market instruments explained, , Capital markets functions, , Bond market Mishkin examples, , Securitization and mortgage markets, , Equity markets and stock valuation, , Mishkin financial innovations, , Derivatives in financial institutions, , CFA financial markets reference books, , FinTech and shadow banking, , Commercial banking structure, , Foreign exchange and currency risk, , Regulation of financial institutions, , Mishkin case studies finance, , UGC NET finance standard book, , Market efficiency and information, , Asset pricing models Mishkin, , Futures and options simplified, , Mishkin financial institutions quiz, , Financial intermediation explained, , Globalization of financial markets, , Impact of inflation on financial markets, , Credit risk and interest rate risk, Language ‏ : ‎ English, Paperback ‏ : ‎ 600 pages, ISBN-10 ‏ : ‎ 8119896351, ISBN-13 ‏ : ‎ 978-8119896356.</div></div>
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Financial Markets And Institutions | By Frederic S. Mishkin & S. G. Eakins | 10th Edition | Pearson Publication ( English Medium )

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Principles Of Managerial Finance | By Chad J. Zutter & S. B. Smart | 16th Edition | Pearson Publication ( English Medium )

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    <div style="text-align: justify;">Principles Of Managerial Finance | By Chad J. Zutter & S. B. Smart | 16th Edition | Pearson Publication ( English Medium ).</div><div style="text-align: justify;"><br></div><div style="text-align: justify;"><br></div><div style="text-align: justify;"><div><b>Book Overview</b></div><div><b><br></b></div><div><br></div><div>The 16th edition of Principles of Managerial Finance offers a robust framework for understanding the core principles of managerial finance. Authored by Chad J. Zutter and Scott B. Smart, this edition emphasizes the connection between a firm's actions and its value in the financial market. It integrates real-world examples and contemporary topics to help students grasp the practical applications of financial concepts.</div><div><br></div><div><br></div><div><b>Key Features</b></div><div><br></div><div><br></div><div>Teaching and Learning System: A structured pedagogical approach that guides students through concepts and applications, enhancing comprehension and retention.</div><div><br></div><div><br></div><div>Real-World Examples: Incorporates stories from companies like Netflix, Apple, and T-Mobile to illustrate financial principles in action.</div><div><br></div><div><br></div><div>Personal Finance Applications: Demonstrates how financial principles apply to personal financial decisions, making the content relatable.</div><div><br></div><div><br></div><div>Updated Content: Includes the latest material necessary for making effective financial decisions in today's competitive business environment.</div><div><br></div><div><br></div><div>Learning Goals and Summaries: Each chapter begins with specific learning objectives and concludes with summaries to reinforce key concepts.</div><div><br></div><div><br></div><div>Practice Problems: Provides exercises that allow students to apply concepts and test their understanding.</div><div><br></div><div><br></div><div><b>Search Key - </b>Principles of Managerial Finance 16th edition, , Chad J. Zutter Principles of Managerial Finance, , Scott B. Smart finance textbook, , Managerial finance 16th edition overview, , Pearson Principles of Managerial Finance, , Principles of Managerial Finance key concepts, , Managerial finance textbook features, , Principles of Managerial Finance chapter summaries, , Time value of money in managerial finance, , Risk and return principles, , Cost of capital explained, , Financial statements and ratio analysis, , Stock and bond valuation methods, , Learning goals in finance textbook, , Teaching and Learning System in finance, , Real-world finance examples, , Personal finance applications in textbooks, , Updated content in finance education, , Practice problems in managerial finance, , Financial market environment concepts, , Long-term financial planning strategies, , Short-term financial planning techniques, , Interest rates and bond valuation, , Stock valuation approaches, , Risk assessment in finance, , Return on investment principles, , Cost of capital calculation, , Managerial finance case studies, , Finance textbook for business students, , Principles of Managerial Finance study guide, Language ‏ : ‎ English, Paperback ‏ : ‎ 1008 pages, ISBN-10 ‏ : ‎ 1292400641, ISBN-13 ‏ : ‎ 978-1292400648.</div></div>
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Principles Of Managerial Finance | By Chad J. Zutter & S. B. Smart | 16th Edition | Pearson Publication ( English Medium )

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Official Guide to Financial Accounting using TallyPrime | Revised Edition | BPB Publications ( English Medium )

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    <div style="text-align: justify;">Official Guide to Financial Accounting using TallyPrime | Revised Edition | BPB Publications ( English Medium ).</div><div style="text-align: justify;"><div>Hands on experience using GST with TallyPrime; e-way Bill; New Simplified Returns SAHAJ & SUGAM</div><div>Description</div><div>Book from the house of Tally is a comprehensive guide on TallyPrime designed to provide learners with an in-depth understanding of financial accounting and hands-on experience with TallyPrime. It explains you accounting using TallyPrime and shows you how simple it is to understand how to download and install TallyPrime in the system and different types of licenses.</div><div>What you will learn</div><div>● Golden Rules of Accounting, Trial Balance, Financial Statements</div><div>● Subsidiary Books & Control Accounts, Depreciation</div><div>Who this book is for</div><div>This book is highly recommended for candidates who aspire to build a successful career in Finance and Accounting or as entrepreneurs. A useful guide for all learners who aspire to master financial accounting using TallyPrime, this book serves both the students as well as the financial community to get the best out of TallyPrime.</div><div>Table of Contents</div><div>1. Fundamentals of Accounting</div><div>2. Introduction to TallyPrime</div><div>3. Maintaining Chart of Accounts</div><div>4. Recording and Maintaining Accounting Transactions</div><div>5. Banking</div><div>6. Generating Financial Statements and MIS Reports</div><div>7. Data Security</div><div>8. Company Data Management</div><div>PART-B</div><div>1. Storage and Classification of Inventory</div><div>2. Accounts Receivable and Payable Management</div><div>3. Purchase and Sales Order Management</div><div>4. Cost/Profit Centres Management</div><div>5. Booking Additional Cost Incurred on Purchase</div><div>6. Budgets and Controls Management</div><div>7. Generating and Printing Reports</div><div>8. Goods and Services Tax</div><div>9. Tally Essential Addendum TallyPrime Annexure 2.0. The "Official Guide to Financial Accounting using TallyPrime" is a comprehensive resource crafted by Tally Education Private Limited and published by BPB Publications. This guide offers an in-depth understanding of financial accounting principles, seamlessly integrated with practical applications using TallyPrime software. </div><div>BPBONLINE.COM</div><div><br></div><div>Key Features:</div><div><br></div><div>Fundamentals of Accounting: Covers the double-entry system, golden rules of accounting, journalizing transactions, trial balance, financial statements, subsidiary books, control accounts, and depreciation. </div><div><br></div><div><br></div><div>Introduction to TallyPrime: Guides on downloading, installation, license activation, company creation, and configuring company features. </div><div><br></div><div><br></div><div>Maintaining Chart of Accounts: Instructions on creating, altering, and displaying ledgers and other master records. </div><div><br></div><div><br></div><div>Recording Transactions: Detailed procedures for various voucher entries, including receipts, payments, purchases, sales, debit notes, credit notes, and journal vouchers, accompanied by practical scenarios. </div><div><br></div><div><br></div><div>Banking Features: Explores functionalities like cheque printing, deposit slips, payment advice, and bank reconciliation. </div><div><br></div><div><br></div><div>Financial Statements and MIS Reports: Guidance on generating reports such as trial balance, balance sheet, profit & loss account, cash flow statements, and management information system reports like daybook, receipts & payments, purchase & sales registers. </div><div><br></div><div><br></div><div>Data Security: Emphasizes securing financial information through features like user roles, passwords, and TallyVault. </div><div><br></div><div><br></div><div>Inventory Management: Discusses creation and classification of inventory masters, tracking goods movements, and managing additional costs incurred on purchases. </div><div><br></div><div><br></div><div>Order Management: Covers the management of sales and purchase cycles, including order processing, handling rejections, invoicing, and completing transactions with receipts and payments. </div><div><br></div><div><br></div><div>Goods and Services Tax (GST): Provides insights into GST concepts, e-way bills, recording GST-compliant transactions, input tax credit, tax payments, and generating GST returns</div><div><br></div><div><br></div><div><b>Search Key - </b>TallyPrime financial accounting guide, TallyPrime official guide, Financial accounting with TallyPrime, TallyPrime book by BPB Publications, TallyPrime accounting tutorial, TallyPrime revised edition, TallyPrime accounting principles, TallyPrime GST guide, TallyPrime inventory management, TallyPrime data security features, TallyPrime banking features, TallyPrime order management, TallyPrime MIS reports, TallyPrime ledger creation, TallyPrime voucher entry, TallyPrime financial statements, TallyPrime company creation, TallyPrime installation guide, TallyPrime user roles, TallyPrime e-way bill, TallyPrime practice scenarios, TallyPrime solved illustrations, TallyPrime double-entry system, TallyPrime trial balance, TallyPrime balance sheet, TallyPrime profit and loss account, TallyPrime cash flow statement, TallyPrime subsidiary books, TallyPrime control accounts, TallyPrime depreciation accounting Publisher ‏ : ‎ BPB Publications (15 August 2021), Language ‏ : ‎ English, Paperback ‏ : ‎ 554 pages, ISBN-10 ‏ : ‎ 9391030440, ISBN-13 ‏ : ‎ 978-9391030445.</div></div>
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Official Guide to Financial Accounting using TallyPrime | Revised Edition | BPB Publications ( English Medium )

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Fundamentals Of Corporate Accounting Text And Assignments As Per Ugcf B. Com Hons | By J.R. Monga | Latest Edition | Scholar Tech Publication ( English Medium )

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    <p style="text-align: justify; ">Fundamentals Of Corporate Accounting Text And Assignments As Per Ugcf B. Com Hons | By J.R. Monga | Latest Edition | Scholar Tech Publication ( English Medium ).</p><p style="text-align: justify; "><b>Book Title: </b>Fundamentals Of Corporate Accounting Text And Assignments As Per UGCF B. Com Hons</p><p style="text-align: justify; "><b>Author: </b>J.R. Monga</p><p style="text-align: justify; "><b>Publisher:</b> Scholar Tech Publication</p><p style="text-align: justify; "><b>Language: </b>English</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Description:</b></p><p style="text-align: justify; ">Fundamentals Of Corporate Accounting by J.R. Monga is an essential textbook for students pursuing B.Com (Hons) under the UGCF (Undergraduate Curriculum Framework). Published by Scholar Tech Publication, this latest edition is designed to provide a comprehensive understanding of corporate accounting principles, practices, and applications relevant to the current academic syllabus.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">This book is structured to help students grasp complex corporate accounting concepts with clarity, making it suitable for both theoretical learning and practical application. The content of the book is divided into detailed sections that cover the fundamentals of corporate accounting, along with practical assignments that reinforce the theoretical concepts.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Key features and topics covered in the book include:</b></p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Introduction to Corporate Accounting: </b>The basics of corporate accounting, including the structure of corporate financial statements and the role of corporate accounting in business.</p><p style="text-align: justify; "><b>Share Capital and Debenture Accounting:</b> Detailed treatment on the accounting for share capital, issuance of shares, debentures, and related transactions.</p><p style="text-align: justify; "><b>Financial Statements of Companies:</b> Preparation and analysis of the balance sheet, profit and loss account, and cash flow statement as per corporate accounting standards.</p><p style="text-align: justify; "><b>Valuation of Goodwill and Shares:</b> Techniques for valuing goodwill, shares, and other intangible assets, and their significance in corporate accounting.</p><p style="text-align: justify; "><b>Company Accounts:</b> Accounting for corporate activities such as mergers, acquisitions, and liquidation.</p><p style="text-align: justify; "><b>Amalgamation and Reconstruction</b>: In-depth understanding of corporate restructuring, including accounting for amalgamations, demergers, and reconstructions.</p><p style="text-align: justify; "><b>Final Accounts of Companies:</b> Preparation of final accounts for companies, understanding the treatment of reserves, provisions, and other adjustments.</p><p style="text-align: justify; "><b>Dividend Policy and Distribution: </b>Insights into corporate dividend policies, accounting for dividend distribution, and understanding its implications for corporate finance.</p><p style="text-align: justify; "><b>Accounting for Joint Stock Companies:</b> Detailed explanation of the accounting practices followed by joint-stock companies, including the issuance of shares, debentures, and the preparation of financial statements.</p><p style="text-align: justify; "><b>Assignments for Practice:</b> The book includes practical assignments and problems to help students practice their learning and apply theoretical knowledge to real-world scenarios. These assignments are designed in line with the UGCF syllabus to ensure students can effectively prepare for exams and assignments.</p><p style="text-align: justify; ">This book is written in simple and clear English, making it accessible for students at various levels of understanding. The latest edition includes updated content, real-world examples, and numerous solved problems to help students develop a solid foundation in corporate accounting.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Ideal for B.Com (Hons) students, Fundamentals Of Corporate Accounting is a go-to resource that not only helps in exam preparation but also provides practical insights into the corporate accounting practices followed in the industry.</p><p style="text-align: justify; ">Fundamentals of Corporate Accounting by j. r monga b. com honours semester 2nd as per UGCF latest syllabus Fundamentals of Corporate Accounting (Text and Assignments) [B.Com. (Hons.)], 2024 -25 Edition under NEP latest edition b. com Hons semester -2</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Search key - </b>Corporate Accounting book for B Com Hons, J.R. 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    <p style="text-align: justify; ">Concept Building Approach To Financial Accounting For B.Com (H) Under CBCS | By Raj Kumar Sah | 2nd Edition | Cengage Publication ( English Medium ).</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">This book follows a unique “ teach yourself” approach with simple presentation and easy to navigate. Written as per the syllabus of B.Com. (Hons.) under CBCS, this book covers the detailed contents of financial accounting with special emphasis, wherever applicable, on the applicable accounting Standards with emphasis on Indian accounting Standards (Ind AS). Cengage texts for undergraduate commerce (CBCS) curriculum adopt concept-based instruction and is driven by “ original and critical thinking, and creative problem-solving skills” among students. This book also facilitates better preparation for the examination.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">The book adopts a unique concept-building approach, which focuses on developing a deep understanding of the principles and practices of financial accounting. It breaks down complex concepts into simple, easy-to-understand explanations, ensuring that students can grasp even the most challenging topics. The emphasis on building a strong conceptual foundation makes it ideal for both beginners and advanced learners. Each chapter is structured in a clear and systematic manner, starting with basic concepts and progressively moving to more complex topics.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Key features of the book include a variety of real-world examples, illustrations, and practical problems that help students apply theoretical knowledge to practical scenarios. This makes the learning process both interactive and engaging. The book also covers essential topics such as accounting principles, journal entries, ledgers, trial balance, final accounts, and various accounting standards, all aligned with the latest academic and professional standards.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; ">Additionally, the second edition includes revised content, ensuring that students have access to the most up-to-date information on financial accounting. The book also features a comprehensive set of practice questions and model papers, which are crucial for exam preparation. The English medium ensures that students from diverse backgrounds can easily follow and understand the material.</p><p style="text-align: justify; "><br></p><p style="text-align: justify; "><b>Search Key:-</b> Publisher ‏ : ‎ Cengage Publication; 2nd edition, Language ‏ : ‎ English, Paperback ‏ : ‎ 986 pages, ISBN-10 ‏ : ‎ 9353502454, ISBN-13 ‏ : ‎ 978-9353502454, Item Weight ‏ : ‎ 1 kg 160 g, Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm, Country of Origin ‏ : ‎ India, Concept Building Approach To Financial Accounting book, Financial Accounting for B.Com (H) 2nd Edition, Raj Kumar Sah Financial Accounting book, Cengage Financial Accounting B.Com, B.Com (H) Financial Accounting book CBCS, Concept Building Approach Financial Accounting CBCS, Cengage Financial Accounting 2nd Edition, Best financial accounting books for B.Com (H), Financial Accounting Raj Kumar Sah review, Cengage Financial Accounting English Medium, Financial Accounting books for B.Com CBCS syllabus, Concept Building Approach To Financial Accounting, Financial Accounting Raj Kumar Sah, B.Com Financial Accounting book Cengage, Financial Accounting by Raj Kumar Sah CBCS edition, Financial Accounting for B.Com (H) Cengage CBCS, Concept Building Approach Financial Accounting Cengage Edition, Best Cengage books for B.Com (H) CBCS, Cengage book for Financial Accounting under CBCS, Financial Accounting B.Com Cengage Raj Kumar Sah review.</p>
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TALLY ERP 9 | TRAINING GUIDE | By Asok K. Nadhani | 4th Edition | BPB Publications ( English Medium )

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Accountancy Financial Accounting Part - 1 | Textbook For Class - 11 | By NCERT | National Council publication ( English Medium )

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Marketing, Economics and Banking Book | By Dr. Dezy Kumari | Lucent's Publications ( English Medium )

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Financial Accounting For BCom of CBCS and Courses of CA,CS | By S.N. Maheshwari and Suneel K Maheshwari | Sixth Edition | VIKAS Publication ( English Medium )

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    <div><div style="text-align: justify;">Financial Accounting For B Com of CBCS and Foundation Courses of CA, CS and CMA | By S.N. Maheshwari, Suneel K Maheshwari and Sharad K Maheshwari | Sixth Edition | VIKAS Publication ( English Medium )<br></div><div style="text-align: justify;"><br></div><div><div style="text-align: justify;">Financial Accounting provides a comprehensive coverage to course requirements of students appering in the Financial Accounting paper at the B Com examinations of different Indian universities as per CBCS. It also meets the requirements of students appearing in the accounting paper at the Foundation Examinations of Institute of Chartered Accountants of India, the Institute of Company Secretaries of India and the Institute of Cost Accountants of India. The book is divided into three sections: Section I explains the fundamental principles necessary for understanding the subject. 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Income Tax Law & Practice With GST | Assessment Year 2023-2024 by Dr. R. R. Sharma | SBPD Publications ( English Medium )

<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI6T0TzjcRDIILoMRDM_MO7ZxME-uokjnXOEwK3XDUiYiKfouI6sEzNYzqN_8ELTESFZ3BR2rDjh8Pp3wLllde63Lkex4uMGLy0xcZjPEx7hcfLE-70qgl8xenFULKPXc5vJYPYv0wuoscvB6cSCwrZXdOEZL39s6vMes8Fgx9xUCKtO74_viqbbKY6KYx/s555/1168.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="555" data-original-width="555" height="320" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI6T0TzjcRDIILoMRDM_MO7ZxME-uokjnXOEwK3XDUiYiKfouI6sEzNYzqN_8ELTESFZ3BR2rDjh8Pp3wLllde63Lkex4uMGLy0xcZjPEx7hcfLE-70qgl8xenFULKPXc5vJYPYv0wuoscvB6cSCwrZXdOEZL39s6vMes8Fgx9xUCKtO74_viqbbKY6KYx/s320/1168.jpg" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;">396-495</td></tr></tbody></table><br><div><br></div><div><a href="https://www.instamojo.com/EXAM360/arihant-gate-tutor-2020-computer-science-cs-/" target="_blank">BUY AT INSTAMOJO</a></div>[Shipping Cost = Standard Mode, Expedite Mode]<div>Income Tax Law & Practice With GST | Assessment Year 2023-2024  by Dr. R. R. Sharma | SBPD Publications  ( English Medium ).</div><div>1. Income Tax–An Introduction, 2. Important Definitions, 3. Assessment on Agricultural Income, 4. Exempted Incomes, 5. Residence and Tax Liability, 6. Income from Salaries, 7. Income from Salaries (Retirement and Retrenchment), 8. Income from House Property, 9. Depreciation, 10. Profits and Gains of Business or Profession, 11. Capital Gains, 12. Income from Other Sources, 13. Income Tax Authorities, 14. Clubbing of Income and Aggregation of Income, 15. Set-off and Carry Forward of Losses, 16. Deductions from Gross Total Income, 17. Assessment of Individuals (Computation of Total Income), 18. Computation of Tax Liability of Individuals, 19. Deduction of Tax at Source, 20. Procedure of Assessment, 21. Assessment of firm and Association of Persons and Computation of Tax Liability. Rebate and reflex in tax. Provisions and Procedure of the Filing the Return of Income and e-Filing of Income Tax and TDS Returns, Supreme Court Leading case, GST-Concept, Registration and taxation Mechanism, Examination paper.</div><div>Main Highlights of Finance Bill, 2023 1. Income Tax–An Introduction, 2. Important Definitions, 3. Assessment on Agricultural Income, 4. Exempted Incomes, 5. Residence and Tax Liability, 6. Income from Salaries, 7. Income from Salaries (Retirement and Retrenchment), 8. Income from House Property, 9. Depreciation, 10. Profits and Gains of Business or Profession, 11. Capital Gains, 12. Income from Other Sources, 13. Income Tax Authorities, 14. Clubbing of Income and Aggregation of Income, 15. Set-off and Carry Forward of Losses, 16. Deductions from Gross Total Income, 17. Assessment of Individuals (Computation of Total Income), 18. Computation of Tax Liability of Individuals, 19. Tax Deduction at Source, 20. Assessment Procedure, 21. Assessment of Firm and Association of Persons, New Tax Regime, Rebate and Relief in Tax, Provisions and Procedure of Filing the Return of Income and e-Filing of Income Tax and TDS Returns GST–Concept, Registration and Taxation Mechanism.</div><div><b style="text-align: justify;">Search Key - </b><span style="text-align: justify;">Learning India Pvt. Ltd, SBPD Publication, Publisher, Cengage's, </span>Principles of Income Tax Law & Practice, CBCS, B.com., Bachelor of Commerce, Choice Base Credit System, CBCS, <span style="text-align: justify;">Books, Book, Text, Study Guide, </span><span style="text-align: justify;">Practice, </span><span style="text-align: justify;">Mock Test, Model, Unit Test, MOCQs, Multiple choice questions, </span><span style="text-align: justify;">Chapter wise solutions, </span><span style="text-align: justify;">Test, Paper, Papers, Unit, Solved, Previous, Year, </span><span style="text-align: justify;">Competitive Exams, Government Jobs, Govt. Job, Exam, Examination, Previous, Year-wise-Topic-wise Question-Answer Solution, Question Bank, Preparation Guide, </span><span style="text-align: justify;">Objective, SBPD Publications Income Tax Law & Practice With GST 25th Revised Edition, Dr. R.K. Jain, Solved Papers,Offers category,LAW,Best Selling,Product,Best Buy tag,B.Com,Income Tax,Trending,Preparation Guide,Cengage,Text Books,SBPD Publication,Bank Clerk,Income Tax Law & Practice, GST implications in Income Tax, Assessment Year 2023-2024, Dr. R. R. Sharma, SBPD Publications, Taxation laws and regulations, Understanding Income Tax Act, GST in taxation, Income Tax return filing, Tax planning strategies, Latest tax amendments, Income Tax Act updates, Taxation principles and practices, Income Tax compliance, Taxation handbook for professionals.</span><br><span></span></div>

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Income Tax Law & Practice With GST | Assessment Year 2023-2024 by Dr. R. R. Sharma | SBPD Publications ( English Medium )

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CBSE Syllabus Analysis of Financial Statements Part B For Class 12 | 2025 Examination | Avichal Publishsing ( Engl

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    <p> CBSE Syllabus Analysis of Financial Statements  Part B For Class 12 | 2025 Examination | Avichal Publishsing ( English Medium ).</p><p>Some of the special features of the book are : The book contains True-False, Fill in the Blanks, matching, Multiple Choice, Short-answer type and practical questions at the end of each chapter so that students may test their understanding of the chapter. Large number of questions based on Incomplete Information (i.e., missing figure questions) have been given at the end of every chapter. A number of illustrations have been given in each chapter and these have been solved in such a simple manner that students can easily understand them. Practical questions given at the end of each chapter are based on latest CBSE question papers and these are numbered according to the illustrations. Answers and hints to solve the questions have been given at the end of each question. We are very much confident that after doing the illustrations, students can independently solve the practical questions. Weightage to each topic has been given according to the marks allotted to it by the CBSE. Accuracy is one the main features of the book. Part A is bifurcated in two Volumes for the convenience of the students. Volume I Comprises of Accounting for Not-for-Profit Organisations and Partnership Firms whereas Volume II has Company Accounts</p><p><br></p><p><b>Search Key -</b> CBSE Class 12 Analysis of Financial Statements, Financial Statements Analysis Part B Class 12, Avichal Publishing Financial Statements Analysis, CBSE Syllabus Financial Statements Analysis Part B, Class 12 Financial Statements Analysis English Medium, Analysis of Financial Statements Part B Class 12, Avichal Publishing Financial Statements Analysis Class 12, CBSE Financial Statements Analysis Part B, Class 12 Financial Statements Analysis textbook, CBSE Financial Statements Analysis Part B syllabus, Financial Statements Analysis Class 12 Avichal Publishing, CBSE Syllabus Financial Statements Analysis Part B 2025, Class 12 Financial Statements Analysis study material, Financial Statements Analysis Part B Avichal Publishing, CBSE Financial Statements Analysis Part B examination prep..</p>
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CBSE Syllabus Analysis of Financial Statements Part B For Class 12 | 2025 Examination | Avichal Publishsing ( Engl

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Corporate Accounting | By Mohamed Hanif | 2nd Edition | McGraw Hill Publication ( English Medium )

<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZi6dVcUpcjk0TothiiM2nMLn6hxnj8RJxD4CX8TbIeAKaUKIsovdffUykE_IFKc1A0fqtcqt9Qe7vUe1jXQ1sngITrp5ALeGOiX5iOJllCaJHnRRwxHnBgBL8O3Ee9lYNaAjJh4-iG6f3YX3B-vYYJ4HLcPX-iHz345RuO9qAn1ehmJuE3_47R8HW/s555/SAMPLE%20-%20Copy%20-%20Copy%20-%20Copy%20(4).jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="555" data-original-width="555" height="320" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZi6dVcUpcjk0TothiiM2nMLn6hxnj8RJxD4CX8TbIeAKaUKIsovdffUykE_IFKc1A0fqtcqt9Qe7vUe1jXQ1sngITrp5ALeGOiX5iOJllCaJHnRRwxHnBgBL8O3Ee9lYNaAjJh4-iG6f3YX3B-vYYJ4HLcPX-iHz345RuO9qAn1ehmJuE3_47R8HW/s320/SAMPLE%20-%20Copy%20-%20Copy%20-%20Copy%20(4).jpeg" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;">1199-1490</td></tr></tbody></table><div style="text-align: justify;"><a href="https://www.instamojo.com/EXAM360/arihant-gate-tutor-2020-computer-science-cs-/" style="text-align: left;" target="_blank">BUY AT INSTAMOJO</a></div><div style="text-align: justify;"><span style="text-align: left;">[Shipping Cost = Standard Mode, Expedite Mode]</span></div><div style="text-align: justify;">Corporate Accounting | By Mohamed Hanif | 2nd Edition | McGraw Hill Publication ( English Medium ). </div><div style="text-align: justify;">Fundamentals of corporate accounting has been designed as per the CBCS syllabus prescribed by <span style="text-align: left;">‘Corporate Accounting 2e’ has been designed for various undergraduate and postgraduate students, besides being equally useful for the professional aspirants. It presents the core concepts of corporate accounting in a lucid and easy-to-understand language. The book has been thoroughly revised as per Schedule III of ‘The Companies Act, 2013’ along with the related rules of 2014 and 2015. An in-depth explanation of the theoretical concepts supplemented by real-life situations and visual aids aims to make learning effective and enhances readers’ understanding of the subject. It strikes a right balance between the theoretical and practical part with over 500 illustrations and step-by-step working notes. The typology of questions embraces all types of questions asked in different universities and professional examinations.</span></div><div style="text-align: justify;"><span style="text-align: left;"><br></span></div><div><div style="text-align: justify;"><b>About the Author :</b></div><div style="text-align: justify;">M Hanif, Former Sr. Professor of Accounting and Finance, St. Xavier’s College, Kolkata A Mukherjee, Former Sr. Professor of Accounting and Finance, St. Xavier’s College, Kolkata.</div><div style="text-align: justify;"><br></div><div><div style="text-align: left;"><b>Search Key -</b> <span style="text-align: left;">Corporate Accounting | By Mohamed Hanif | 2nd Edition | McGraw Hill Publication ( English Medium ), </span><span style="text-align: left;">Corporate Accounting, </span><span style="text-align: justify;">Higher Studies, College Book, University Book, Higher Education, Investment, Commerce, Financial, Financial Management, Financial Accounting,Corporate Accounting Book, Mohamed Hanif Accounting, Corporate Accounting 2nd Edition, McGraw Hill Corporate Accounting, Accounting Principles, Financial Accounting Textbook, Corporate Finance Book, Business Accounting Guide, Hanif Corporate Accounting, Accounting Standards, Management Accounting Textbook, Financial Reporting, Corporate Accounting Practices, Advanced Accounting Concepts, Corporate Accounting McGraw Hill, , , , , </span><span style="text-align: justify;">.</span></div><span></span></div></div>

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Corporate Accounting | By Mohamed Hanif | 2nd Edition | McGraw Hill Publication ( English Medium )

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Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium )

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<div class="dt_header">Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium ).</div><div class="dt_header"><div class="flex-1 overflow-hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; flex: 1 1 0%; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; 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margin-right: auto; max-width: 40rem; padding-left: 0.25rem; padding-right: 0.25rem;"><div class="relative flex w-full flex-col agent-turn" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; position: relative; width: 596px;"><div class="flex-col gap-1 md:gap-3" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; 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--tw-prose-headings: var(--text-primary); --tw-prose-hr: var(--border-xheavy); --tw-prose-invert-body: var(--text-primary); --tw-prose-invert-bold: var(--text-primary); --tw-prose-invert-bullets: var(--text-tertiary); --tw-prose-invert-captions: var(--text-secondary); --tw-prose-invert-code: var(--text-primary); --tw-prose-invert-counters: var(--text-tertiary); --tw-prose-invert-headings: var(--text-primary); --tw-prose-invert-hr: var(--border-xheavy); --tw-prose-invert-lead: var(--text-primary); --tw-prose-invert-links: var(--text-primary); --tw-prose-invert-pre-bg: rgba(0,0,0,.5); --tw-prose-invert-pre-code: #d1d5db; --tw-prose-invert-quote-borders: #374151; --tw-prose-invert-quotes: var(--text-primary); --tw-prose-invert-td-borders: #374151; --tw-prose-invert-th-borders: #4b5563; --tw-prose-lead: var(--text-primary); --tw-prose-links: var(--text-primary); --tw-prose-pre-bg: #1f2937; --tw-prose-pre-code: #e5e7eb; --tw-prose-quote-borders: #e5e7eb; --tw-prose-quotes: var(--text-primary); --tw-prose-td-borders: #e5e7eb; --tw-prose-th-borders: #d1d5db; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: var(--tw-prose-body); font-size: 1rem; line-height: 1.75; max-width: none; overflow-wrap: break-word; width: 596px;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px 0px 1.25em;">Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Key Features:</span></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-reset: list-number 0; display: flex; flex-direction: column; list-style: none; margin: 1.25em 0px; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Expert Authorship:</span> Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Contemporary Insights:</span> Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Comprehensive Coverage:</span> From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Practical Applications:</span> The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Strategic Focus:</span> With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Engaging Format:</span> The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.</p></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px 0px;">Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.</p></div></div></div><div class="mt-1 flex justify-start gap-3 empty:hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; gap: 0.75rem; justify-content: flex-start; margin-top: 0.25rem;"><div class="text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 -ml-1 h-7 visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-text-opacity: 1; --tw-translate-x: 0; --tw-translate-y: 0; align-self: center; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: rgba(180,180,180,var(--tw-text-opacity)); display: flex; height: 1.75rem; justify-content: flex-start; margin-left: -0.25rem; margin-top: 0px; visibility: visible;"><span data-state="closed" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box;"><button class="flex items-center gap-1.5 rounded-md p-1 text-xs text-token-text-tertiary hover:text-token-text-primary md:invisible md:group-hover:visible md:group-[.final-completion]:visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; appearance: button; background-image: none; border-color: rgb(227, 227, 227); border-radius: 0.375rem; border-style: solid; border-width: 0px; cursor: pointer; display: flex; font-family: inherit; font-size: 0.75rem; font-weight: inherit; gap: 0.375rem; line-height: 1rem; margin: 0px; padding: 0.25rem; visibility: visible;"><svg class="icon-md" fill="none" height="24" viewbox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M12 4C10.8954 4 10 4.89543 10 6H14C14 4.89543 13.1046 4 12 4ZM8.53513 4C9.22675 2.8044 10.5194 2 12 2C13.4806 2 14.7733 2.8044 15.4649 4H17C18.6569 4 20 5.34315 20 7V19C20 20.6569 18.6569 22 17 22H7C5.34315 22 4 20.6569 4 19V7C4 5.34315 5.34315 4 7 4H8.53513ZM8 6H7C6.44772 6 6 6.44772 6 7V19C6 19.5523 6.44772 20 7 20H17C17.5523 20 18 19.5523 18 19V7C18 6.44772 17.5523 6 17 6H16C16 7.10457 15.1046 8 14 8H10C8.89543 8 8 7.10457 8 6Z" fill-rule="evenodd" fill="currentColor"></path></svg></button></span><span data-state="closed" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box;"><button class="p-1 rounded-md text-token-text-tertiary hover:text-token-text-primary md:invisible md:group-hover:visible md:group-[.final-completion]:visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; appearance: button; 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box-sizing: border-box;"><button class="p-1 rounded-md text-token-text-tertiary hover:text-token-text-primary md:invisible md:group-hover:visible md:group-[.final-completion]:visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; appearance: button; background-image: none; border-color: rgb(227, 227, 227); border-radius: 0.375rem; border-style: solid; border-width: 0px; cursor: pointer; font-family: inherit; font-size: 16px; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0.25rem; visibility: visible;"><svg class="icon-md" fill="none" height="24" viewbox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M11.8727 21.4961C11.6725 21.8466 11.2811 22.0423 10.8805 21.9922L10.4267 21.9355C7.95958 21.6271 6.36855 19.1665 7.09975 16.7901L7.65054 15H6.93226C4.29476 15 2.37923 12.4921 3.0732 9.94753L4.43684 4.94753C4.91145 3.20728 6.49209 2 8.29589 2H18.0045C19.6614 2 21.0045 3.34315 21.0045 5V12C21.0045 13.6569 19.6614 15 18.0045 15H16.0045C15.745 15 15.5054 15.1391 15.3766 15.3644L11.8727 21.4961ZM14.0045 4H8.29589C7.39399 4 6.60367 4.60364 6.36637 5.47376L5.00273 10.4738C4.65574 11.746 5.61351 13 6.93226 13H9.00451C9.32185 13 9.62036 13.1506 9.8089 13.4059C9.99743 13.6612 10.0536 13.9908 9.96028 14.2941L9.01131 17.3782C8.6661 18.5002 9.35608 19.6596 10.4726 19.9153L13.6401 14.3721C13.9523 13.8258 14.4376 13.4141 15.0045 13.1902V5C15.0045 4.44772 14.5568 4 14.0045 4ZM17.0045 13V5C17.0045 4.64937 16.9444 4.31278 16.8338 4H18.0045C18.5568 4 19.0045 4.44772 19.0045 5V12C19.0045 12.5523 18.5568 13 18.0045 13H17.0045Z" fill-rule="evenodd" fill="currentColor"></path></svg></button></span></div></div></div></div><div class="absolute" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; height: 20px; left: 0.0908813px; position: absolute; top: -8.81818px; width: 595px;"><span data-state="closed" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box;"><button class="btn relative btn-neutral btn-small popover shadow-lg" style="--main-surface-primary: var(--white) !important; --main-surface-secondary: var(--gray-100) !important; --main-surface-tertiary: var(--gray-200) !important; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 10px 15px -3px var(--tw-shadow-color),0 4px 6px -4px var(--tw-shadow-color); --tw-shadow: 0 10px 15px -3px rgba(0,0,0,.1),0 4px 6px -4px rgba(0,0,0,.1); --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; appearance: button; background-image: none; border-color: var(--border-medium); border-radius: 0.5rem; border-style: solid; border-width: 1px; box-shadow: var(--tw-ring-offset-shadow,0 0 transparent),var(--tw-ring-shadow,0 0 transparent),var(--tw-shadow); cursor: pointer; display: inline-flex; font-family: inherit; font-size: 0.875rem; font-weight: 500; line-height: 1.25rem; margin: 0px; padding: 0.25rem 0.5rem; pointer-events: auto; position: relative;"><div class="flex w-full gap-2 items-center justify-center" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; gap: 0.5rem; justify-content: center; width: 18px;"><svg class="icon-md" fill="none" height="24" viewbox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M7.5 13.25C7.98703 13.25 8.45082 13.1505 8.87217 12.9708C8.46129 14.0478 7.62459 15.5792 6.35846 15.76C5.81173 15.8382 5.43183 16.3447 5.50993 16.8914C5.58804 17.4382 6.09457 17.8181 6.6413 17.7399C9.19413 17.3753 10.7256 14.4711 11.169 12.1909C11.4118 10.942 11.3856 9.58095 10.8491 8.44726C10.2424 7.16517 8.92256 6.24402 7.48508 6.25001C5.55895 6.25805 4 7.82196 4 9.74998C4 11.683 5.567 13.25 7.5 13.25Z" fill="currentColor"></path><path d="M16.1799 13.25C16.667 13.25 17.1307 13.1505 17.5521 12.9708C17.1412 14.0478 16.3045 15.5792 15.0384 15.76C14.4917 15.8382 14.1118 16.3447 14.1899 16.8914C14.268 17.4382 14.7745 17.8181 15.3212 17.7399C17.8741 17.3753 19.4056 14.4711 19.8489 12.1909C20.0918 10.942 20.0655 9.58095 19.529 8.44726C18.9223 7.16517 17.6025 6.24402 16.165 6.25001C14.2389 6.25805 12.6799 7.82196 12.6799 9.74998C12.6799 11.683 14.2469 13.25 16.1799 13.25Z" fill="currentColor"></path></svg></div></button></span></div></div></div></div></div></div></div></div></div><div class="w-full pt-2 md:pt-0 dark:border-white/20 md:border-transparent md:dark:border-transparent md:w-[calc(100%-.5rem)]" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid transparent; box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; padding-top: 0px; width: calc(100% - 0.5rem);"><form class="stretch mx-2 flex flex-row gap-3 last:mb-2 md:mx-4 md:last:mb-6 lg:mx-auto lg:max-w-2xl xl:max-w-3xl" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: row; gap: 0.75rem; margin-left: auto; margin-right: auto; max-width: 42rem;"><div class="relative flex h-full flex-1 flex-col" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; flex: 1 1 0%; height: 53.4545px; position: relative;"><div class="flex-1 overflow-hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; flex: 1 1 0%; overflow: hidden;"><div class="react-scroll-to-bottom--css-vlqbs-79elbk h-full" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; height: 563.273px; position: relative;"><div class="react-scroll-to-bottom--css-vlqbs-1n7m0yu" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; height: 563.273px; overflow-y: auto; width: 961.818px;"><div class="flex flex-col pb-9 text-sm" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; font-size: 0.875rem; line-height: 1.25rem; padding-bottom: 2.25rem;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-241" style="--avatar-color: #19c37d; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: var(--text-primary); width: 953.818px;"><div class="px-4 py-2 justify-center text-base md:gap-6 m-auto" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-size: 1rem; gap: 1.5rem; justify-content: center; line-height: 1.5rem; margin: auto; padding: 0.5rem 1rem;"><div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex: 1 1 0%; font-size: 1rem; gap: 0.75rem; line-height: 1.5rem; margin-left: auto; margin-right: auto; max-width: 40rem; padding-left: 0.25rem; padding-right: 0.25rem;"><div class="relative flex w-full flex-col agent-turn" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; position: relative; width: 596px;"><div class="flex-col gap-1 md:gap-3" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; flex-direction: column; gap: 0.75rem;"><div class="flex flex-grow flex-col max-w-full" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; flex-grow: 1; max-width: 100%;"><div class="min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&]:mt-5 overflow-x-auto" data-message-author-role="assistant" data-message-id="5bab5228-77cc-4341-99d6-f255ee86cabd" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: flex-start; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; gap: 0.75rem; min-height: 20px; overflow-wrap: break-word; overflow-x: auto; white-space-collapse: preserve;"><div class="markdown prose w-full break-words dark:prose-invert light" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-prose-body: var(--text-primary); --tw-prose-bold: var(--text-primary); --tw-prose-bullets: var(--text-tertiary); --tw-prose-captions: var(--text-secondary); --tw-prose-code: var(--text-primary); --tw-prose-counters: var(--text-tertiary); --tw-prose-headings: var(--text-primary); --tw-prose-hr: var(--border-xheavy); --tw-prose-invert-body: var(--text-primary); --tw-prose-invert-bold: var(--text-primary); --tw-prose-invert-bullets: var(--text-tertiary); --tw-prose-invert-captions: var(--text-secondary); --tw-prose-invert-code: var(--text-primary); --tw-prose-invert-counters: var(--text-tertiary); --tw-prose-invert-headings: var(--text-primary); --tw-prose-invert-hr: var(--border-xheavy); --tw-prose-invert-lead: var(--text-primary); --tw-prose-invert-links: var(--text-primary); --tw-prose-invert-pre-bg: rgba(0,0,0,.5); --tw-prose-invert-pre-code: #d1d5db; --tw-prose-invert-quote-borders: #374151; --tw-prose-invert-quotes: var(--text-primary); --tw-prose-invert-td-borders: #374151; --tw-prose-invert-th-borders: #4b5563; --tw-prose-lead: var(--text-primary); --tw-prose-links: var(--text-primary); --tw-prose-pre-bg: #1f2937; --tw-prose-pre-code: #e5e7eb; --tw-prose-quote-borders: #e5e7eb; --tw-prose-quotes: var(--text-primary); --tw-prose-td-borders: #e5e7eb; --tw-prose-th-borders: #d1d5db; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: var(--tw-prose-body); font-size: 1rem; line-height: 1.75; max-width: none; overflow-wrap: break-word; width: 596px;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px 0px 1.25em;">Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Key Features:</span></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-reset: list-number 0; display: flex; flex-direction: column; list-style: none; margin: 1.25em 0px; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Expert Authorship:</span> Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Contemporary Insights:</span> Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Comprehensive Coverage:</span> From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Practical Applications:</span> The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Strategic Focus:</span> With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Engaging Format:</span> The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.</p></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px 0px;">Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.</p></div></div></div><div class="mt-1 flex justify-start gap-3 empty:hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; gap: 0.75rem; justify-content: flex-start; margin-top: 0.25rem;"><div class="text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 -ml-1 h-7 visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); 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--tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; flex: 1 1 0%; height: 53.4545px; position: relative;"><div class="flex w-full items-center" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; width: 672px;"></div></div></div><div class="flex w-full items-center" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; width: 672px;"></div></div></form></div></div><div class="dt_header"><div class="dt_header"><div class="flex-1 overflow-hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; flex: 1 1 0%; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; overflow: hidden;"><div class="react-scroll-to-bottom--css-vlqbs-79elbk h-full" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; height: 563.273px; position: relative;"><div class="react-scroll-to-bottom--css-vlqbs-1n7m0yu" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; height: 563.273px; overflow-y: auto; width: 961.818px;"><div class="flex flex-col pb-9 text-sm" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; font-size: 0.875rem; line-height: 1.25rem; padding-bottom: 2.25rem;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-241" style="--avatar-color: #19c37d; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: var(--text-primary); width: 953.818px;"><div class="px-4 py-2 justify-center text-base md:gap-6 m-auto" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-size: 1rem; gap: 1.5rem; justify-content: center; line-height: 1.5rem; margin: auto; padding: 0.5rem 1rem;"><div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex: 1 1 0%; font-size: 1rem; gap: 0.75rem; line-height: 1.5rem; margin-left: auto; margin-right: auto; max-width: 40rem; padding-left: 0.25rem; padding-right: 0.25rem;"><div class="relative flex w-full flex-col agent-turn" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; position: relative; width: 596px;"><div class="flex-col gap-1 md:gap-3" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; flex-direction: column; gap: 0.75rem;"><div class="flex flex-grow flex-col max-w-full" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; flex-grow: 1; max-width: 100%;"><div class="min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&]:mt-5 overflow-x-auto" data-message-author-role="assistant" data-message-id="5bab5228-77cc-4341-99d6-f255ee86cabd" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: flex-start; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; gap: 0.75rem; min-height: 20px; overflow-wrap: break-word; overflow-x: auto; white-space-collapse: preserve;"><div class="markdown prose w-full break-words dark:prose-invert light" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-prose-body: var(--text-primary); --tw-prose-bold: var(--text-primary); --tw-prose-bullets: var(--text-tertiary); --tw-prose-captions: var(--text-secondary); --tw-prose-code: var(--text-primary); --tw-prose-counters: var(--text-tertiary); --tw-prose-headings: var(--text-primary); --tw-prose-hr: var(--border-xheavy); --tw-prose-invert-body: var(--text-primary); --tw-prose-invert-bold: var(--text-primary); --tw-prose-invert-bullets: var(--text-tertiary); --tw-prose-invert-captions: var(--text-secondary); --tw-prose-invert-code: var(--text-primary); --tw-prose-invert-counters: var(--text-tertiary); --tw-prose-invert-headings: var(--text-primary); --tw-prose-invert-hr: var(--border-xheavy); --tw-prose-invert-lead: var(--text-primary); --tw-prose-invert-links: var(--text-primary); --tw-prose-invert-pre-bg: rgba(0,0,0,.5); --tw-prose-invert-pre-code: #d1d5db; --tw-prose-invert-quote-borders: #374151; --tw-prose-invert-quotes: var(--text-primary); --tw-prose-invert-td-borders: #374151; --tw-prose-invert-th-borders: #4b5563; --tw-prose-lead: var(--text-primary); --tw-prose-links: var(--text-primary); --tw-prose-pre-bg: #1f2937; --tw-prose-pre-code: #e5e7eb; --tw-prose-quote-borders: #e5e7eb; --tw-prose-quotes: var(--text-primary); --tw-prose-td-borders: #e5e7eb; --tw-prose-th-borders: #d1d5db; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; color: var(--tw-prose-body); font-size: 1rem; line-height: 1.75; max-width: none; overflow-wrap: break-word; width: 596px;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px 0px 1.25em;">Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Key Features:</span></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-reset: list-number 0; display: flex; flex-direction: column; list-style: none; margin: 1.25em 0px; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Expert Authorship:</span> Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Contemporary Insights:</span> Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Comprehensive Coverage:</span> From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Practical Applications:</span> The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Strategic Focus:</span> With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.</p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 0px;"><span color="var(--tw-prose-bold)" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; font-weight: 600;">Engaging Format:</span> The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.</p></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; margin: 1.25em 0px 0px;">Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.</p></div></div></div><div class="mt-1 flex justify-start gap-3 empty:hidden" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; gap: 0.75rem; justify-content: flex-start; margin-top: 0.25rem;"><div class="text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 -ml-1 h-7 visible" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); 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--tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: row; gap: 0.75rem; margin-left: auto; margin-right: auto; max-width: 42rem;"><div class="relative flex h-full flex-1 flex-col" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; flex-direction: column; flex: 1 1 0%; height: 53.4545px; position: relative;"><div class="flex w-full items-center" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; align-items: center; border: 0px solid rgb(227, 227, 227); box-sizing: border-box; display: flex; width: 672px;"></div></div></form></div></div><div class="dt_header"><b>KEY FEATURES</b></div><div class="dt_header">1.) Including Indian case studies with new age businesses</div><div class="dt_header"><br></div><div class="dt_header">2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding</div><div class="dt_header"><br></div><div class="dt_header">3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts</div><div class="dt_header"><br></div><div class="dt_header">4.) Chapter-end summary for a comprehensive and quick review.</div><div class="dt_header"><br></div><div class="dt_header"><b>HIGHLIGHTS OF THIS EDITION</b></div><div class="dt_header">1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.</div><div class="dt_header"><br></div><div class="dt_header">2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more</div><div class="dt_header"><br></div><div class="dt_header">3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.</div><div class="dt_header"><b><br></b></div><div class="dt_header"><b>About the Book</b></div><div class="dt_header">This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.</div></div><div class="dt_header"><br></div><div class="dt_header"><b>Search Key - </b>Marketing Management | By G.Shainesh Philip Kotler | 16th Edition | Pearson Publication ( English Medium ), Publisher ‏ : ‎ Pearson Education; Sixteenth edition Pearson Educatio</div><div class="dt_header" style="text-align: justify;">Paperback ‏ : ‎ 632 pages, ISBN-10 ‏ : ‎ 9356062668, ISBN-13 ‏ : ‎ 978-9356062665, Marketing Management, <span style="text-align: justify;"> Sixteen </span><span style="text-align: justify;">Edition Book, Investments & Securities, Higher Studies, College Book, University Book, Higher Education, Investment, Commerce, Financial, Financial Management, Financial Accounting,</span> G.Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev, Jagdish N. Sheth.</div><div class="dt_header"><span></span></div></div>

Accountancy, Commerce, FINANCIAL ACCOUNTING, Management Books, Marketing Management, Pearson Publication, Pearson Publication category, Pearson Publication tag, Pearson tag, Product

Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium )

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