McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium)

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McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium).This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text.

Search Key - McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium). Publisher ‏ : ‎ McGraw Hill; Twelfth edition (29 October 2021); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP, Language ‏ : ‎ English, Paperback ‏ : ‎ 776 pages, ISBN-10 ‏ : ‎ 9354600808, ISBN-13 ‏ : ‎ 978-9354600807Item Weight ‏ : ‎ 500 g, Dimensions ‏ : ‎ 20 x 14 x 4 cm, Generic Name ‏ : ‎ Book, English Medium.

Product Details

SKU, Publisher	Mgh-adv-prom-integ-markrting-(Eng)
Publisher	McGraw Hill Publication
Author, Edition	Keyoor Purani, 12th Edition
Binding, Type	Paperback, New
No. of Pages	776

Product Description

McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium).This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text.

Search Key - McGraw Hill Advertising and Promotion: An Integrated Marketing Communications Perspectiv 12th Edition (English Medium). Publisher ‏ : ‎ McGraw Hill; Twelfth edition (29 October 2021); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP, Language ‏ : ‎ English, Paperback ‏ : ‎ 776 pages, ISBN-10 ‏ : ‎ 9354600808, ISBN-13 ‏ : ‎ 978-9354600807Item Weight ‏ : ‎ 500 g, Dimensions ‏ : ‎ 20 x 14 x 4 cm, Generic Name ‏ : ‎ Book, English Medium.

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