Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | 7th Edition | Pearson Publication ( English Medium )

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Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | 7th Edition | Pearson Publication ( English Medium )

"Marketing Research: An Applied Orientation" by Naresh K. Malhotra and Satyabhusan Das is a comprehensive and practical guide to conducting marketing research in today's business environment. This 7th edition is updated with the latest trends and techniques in the field of marketing research, making it an essential resource for students, researchers, and professionals alike. The book covers all aspects of marketing research, from defining research objectives to analyzing and interpreting data. It provides a step-by-step approach to conducting research, with real-world examples and case studies to illustrate key concepts. The authors emphasize the importance of applying research findings to decision-making, making this book a valuable tool for anyone involved in marketing strategy and planning. Key topics covered in the book include research design, data collection methods, sampling techniques, questionnaire design, data analysis, and reporting. The authors also discuss ethical considerations in marketing research, ensuring that readers understand the importance of conducting research in an ethical and responsible manner. With its practical approach and up-to-date content, "Marketing Research: An Applied Orientation" is a valuable resource for anyone looking to enhance their understanding of marketing research and its application in business. Whether you are a student studying marketing, a researcher conducting market studies, or a marketing professional looking to improve your skills, this book provides the knowledge and tools you need to succeed in the field of marketing research.

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Product Details

SKU / BOOK Code:	Pearson-Marketing-7th-E
Publisher:	Pearson Publication
Author:	By N K M & S D
Binding Type:	Paperback
No. of Pages:	992
ISBN-10:	9361594489
ISBN-13:	978-9361594489
Edition:	7th Edition
Language:	English Medium
Publish Year:	2025-02
Weight (g):	1000
Product Condition:	New
Reading Age:	Above 10 Years
Country of Origin:	India
Genre:	Textbooks & Study Guides
Manufacturer:	Pearson Publication
Importer:	Pearson Publication
Packer:	EXAM360

Product Description

Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | 7th Edition | Pearson Publication ( English Medium )

"Marketing Research: An Applied Orientation" by Naresh K. Malhotra and Satyabhusan Das is a comprehensive and practical guide to conducting marketing research in today's business environment. This 7th edition is updated with the latest trends and techniques in the field of marketing research, making it an essential resource for students, researchers, and professionals alike. The book covers all aspects of marketing research, from defining research objectives to analyzing and interpreting data. It provides a step-by-step approach to conducting research, with real-world examples and case studies to illustrate key concepts. The authors emphasize the importance of applying research findings to decision-making, making this book a valuable tool for anyone involved in marketing strategy and planning. Key topics covered in the book include research design, data collection methods, sampling techniques, questionnaire design, data analysis, and reporting. The authors also discuss ethical considerations in marketing research, ensuring that readers understand the importance of conducting research in an ethical and responsible manner. With its practical approach and up-to-date content, "Marketing Research: An Applied Orientation" is a valuable resource for anyone looking to enhance their understanding of marketing research and its application in business. Whether you are a student studying marketing, a researcher conducting market studies, or a marketing professional looking to improve your skills, this book provides the knowledge and tools you need to succeed in the field of marketing research.

Search Keywords - Marketing research book, Naresh K. Malhotra book, Satyabhusan Das book, Marketing research 7th edition, Pearson publication book, Marketing research textbook, Applied marketing research, Marketing research techniques, Marketing research case studies, Marketing research data analysis, Marketing research questionnaire design, Marketing research sampling methods, Marketing research research design, Marketing research decision-making, Marketing research trends, Marketing research strategies, Marketing research ethics, Marketing research tools, Marketing research resources, Marketing research applications

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