Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | Seventh Edition | Pearson Publications ( English Medium )

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Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | Seventh Edition | Pearson Publications ( English Medium ). Dive into the world of Marketing Research with the seventh edition of "Marketing Research: An Applied Orientation" by Naresh K. Malhotra and Satyabhusan Das, published by Pearson Publications. This comprehensive and applied guide is tailored for students, professionals, and anyone seeking a deep understanding of the critical role marketing research plays in decision-making processes. **Key Features:** 1. **Expert Authors:** Renowned authors Naresh K. Malhotra and Satyabhusan Das bring their wealth of experience and expertise to this edition, ensuring a rich and insightful exploration of marketing research principles. 2. **Applied Orientation:** This edition maintains a strong applied orientation, providing practical insights into the application of marketing research in real-world scenarios. Learn how to use research methodologies effectively to solve business challenges and make informed decisions. 3. **Contemporary Relevance:** Stay abreast of the latest trends and advancements in marketing research. The seventh edition reflects the evolving landscape of the industry, ensuring that the content remains relevant and aligned with contemporary practices. 4. **Comprehensive Coverage:** From the fundamentals of research design to data collection methods and analysis techniques, this book covers the entire spectrum of marketing research. It serves as a one-stop resource for both beginners and experienced professionals. 5. **Hands-On Exercises:** The book includes practical exercises, case studies, and examples that encourage active learning. Engage in hands-on applications of marketing research concepts to reinforce your understanding and hone your analytical skills. 6. **Decision-Making Focus:** Emphasis is placed on the role of marketing research in facilitating effective decision-making. Learn how to derive actionable insights from research findings, enabling you to contribute meaningfully to strategic business decisions. 7. **Accessible Format:** Presented in an accessible and reader-friendly format, the book employs clear language, illustrative examples, and visuals to demystify complex concepts. This ensures that readers of various backgrounds can grasp the intricacies of marketing research. Equip yourself with the knowledge and skills needed to navigate the dynamic field of marketing research. Whether you're a student aiming to build a strong foundation or a professional seeking to enhance your research capabilities, the seventh edition of "Marketing Research: An Applied Orientation" is your indispensable guide, brought to you by Pearson Publications. With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. Searc Key - Marketing Research book, Naresh K. Malhotra, Satyabhusan Das, Marketing Research methods, Applied Marketing Research, Seventh Edition Marketing Research, Pearson Publications Marketing Research, Market Research principles, Data collection in Marketing Research, Marketing Research analysis techniques, Decision-making in Marketing Research, Marketing Research applications, Contemporary Marketing Research, Hands-on Marketing Research exercises, Marketing Research case studies,Language ‏ : ‎ English, Paperback ‏ : ‎ 992 pages, ISBN-10 ‏ : ‎ 9353433290, ISBN-13 ‏ : ‎ 978-9353433291, Item Weight ‏ : ‎ 1 kg 500 g, Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm, Country of Origin ‏ : ‎ India

Product Details

SKU, Publisher	Pear-Marketing-Research-7e-(E)
Publisher	Pearson Publication
Author, Edition	Naresh K. Malhotra,Satyabhusan Das, 7th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	992

Product Description

Marketing Research An Applied Operation | By Naresh K. Malhotra and Satyabhusan Das | Seventh Edition | Pearson Publications ( English Medium ). Dive into the world of Marketing Research with the seventh edition of "Marketing Research: An Applied Orientation" by Naresh K. Malhotra and Satyabhusan Das, published by Pearson Publications. This comprehensive and applied guide is tailored for students, professionals, and anyone seeking a deep understanding of the critical role marketing research plays in decision-making processes. **Key Features:** 1. **Expert Authors:** Renowned authors Naresh K. Malhotra and Satyabhusan Das bring their wealth of experience and expertise to this edition, ensuring a rich and insightful exploration of marketing research principles. 2. **Applied Orientation:** This edition maintains a strong applied orientation, providing practical insights into the application of marketing research in real-world scenarios. Learn how to use research methodologies effectively to solve business challenges and make informed decisions. 3. **Contemporary Relevance:** Stay abreast of the latest trends and advancements in marketing research. The seventh edition reflects the evolving landscape of the industry, ensuring that the content remains relevant and aligned with contemporary practices. 4. **Comprehensive Coverage:** From the fundamentals of research design to data collection methods and analysis techniques, this book covers the entire spectrum of marketing research. It serves as a one-stop resource for both beginners and experienced professionals. 5. **Hands-On Exercises:** The book includes practical exercises, case studies, and examples that encourage active learning. Engage in hands-on applications of marketing research concepts to reinforce your understanding and hone your analytical skills. 6. **Decision-Making Focus:** Emphasis is placed on the role of marketing research in facilitating effective decision-making. Learn how to derive actionable insights from research findings, enabling you to contribute meaningfully to strategic business decisions. 7. **Accessible Format:** Presented in an accessible and reader-friendly format, the book employs clear language, illustrative examples, and visuals to demystify complex concepts. This ensures that readers of various backgrounds can grasp the intricacies of marketing research. Equip yourself with the knowledge and skills needed to navigate the dynamic field of marketing research. Whether you're a student aiming to build a strong foundation or a professional seeking to enhance your research capabilities, the seventh edition of "Marketing Research: An Applied Orientation" is your indispensable guide, brought to you by Pearson Publications. With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. Searc Key - Marketing Research book, Naresh K. Malhotra, Satyabhusan Das, Marketing Research methods, Applied Marketing Research, Seventh Edition Marketing Research, Pearson Publications Marketing Research, Market Research principles, Data collection in Marketing Research, Marketing Research analysis techniques, Decision-making in Marketing Research, Marketing Research applications, Contemporary Marketing Research, Hands-on Marketing Research exercises, Marketing Research case studies,Language ‏ : ‎ English, Paperback ‏ : ‎ 992 pages, ISBN-10 ‏ : ‎ 9353433290, ISBN-13 ‏ : ‎ 978-9353433291, Item Weight ‏ : ‎ 1 kg 500 g, Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm, Country of Origin ‏ : ‎ India

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