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Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium )
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867-1100 |
Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.
Key Features:
Expert Authorship: Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.
Contemporary Insights: Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.
Comprehensive Coverage: From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.
Practical Applications: The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.
Strategic Focus: With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.
Engaging Format: The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.
Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.
Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.
Key Features:
Expert Authorship: Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.
Contemporary Insights: Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.
Comprehensive Coverage: From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.
Practical Applications: The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.
Strategic Focus: With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.
Engaging Format: The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.
Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.
SKU, Publisher | Prsn-Marktng-Mngmnt-(E) |
Publisher | Pearson Publication |
Author, Edition | G.Shainesh Philip Kotler, 16th Edition, English Medium |
Binding, Type | Paperback, New |
No. of Pages | 632 |
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