Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium )

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Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium ).

Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.

Key Features:

1. Expert Authorship: Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.

2. Contemporary Insights: Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.

3. Comprehensive Coverage: From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.

4. Practical Applications: The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.

5. Strategic Focus: With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.

6. Engaging Format: The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.

Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.

Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.

Key Features:

1. Expert Authorship: Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.

2. Contemporary Insights: Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.

3. Comprehensive Coverage: From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.

4. Practical Applications: The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.

5. Strategic Focus: With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.

6. Engaging Format: The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.

Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.

Embark on a journey into the dynamic world of Marketing Management with the 16th edition of this acclaimed book by G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth. Published by Pearson, this edition is a comprehensive guide that brings together the expertise of industry stalwarts to provide you with a cutting-edge understanding of marketing principles and strategies.

Key Features:

1. Expert Authorship: Written by renowned experts G. Shainesh, Philip Kotler, Kevin Lane Keller, and N. Sheth, this book is a testament to their collective knowledge and experience in the field of marketing.

2. Contemporary Insights: Stay ahead of the curve with the latest insights into marketing trends, consumer behavior, and technological advancements. The 16th edition ensures that you are equipped with up-to-date knowledge that reflects the ever-evolving landscape of marketing.

3. Comprehensive Coverage: From foundational concepts to advanced strategies, this book covers a wide spectrum of topics, making it suitable for students, professionals, and anyone seeking a deeper understanding of marketing management.

4. Practical Applications: The book bridges theory and practice by providing real-world case studies, examples, and practical applications. This approach allows you to connect theoretical concepts with their real-world implications, enhancing your problem-solving and decision-making skills.

5. Strategic Focus: With a strategic orientation, the book emphasizes the importance of aligning marketing efforts with overall business goals. Gain insights into creating effective marketing strategies that contribute to the success of an organization.

6. Engaging Format: The book is presented in an engaging and reader-friendly format, making complex marketing concepts accessible to a wide audience. The use of visuals, charts, and illustrative examples enhances the overall learning experience.

Whether you are a student delving into the foundations of marketing or a professional looking to refine your strategic marketing skills, "Marketing Management" in its 16th edition is your go-to resource. Elevate your understanding of marketing principles and practices with this authoritative and contemporary guide from Pearson Publications.

KEY FEATURES

1.) Including Indian case studies with new age businesses

2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

4.) Chapter-end summary for a comprehensive and quick review.

HIGHLIGHTS OF THIS EDITION

1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.

2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more

3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.

About the Book

This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Search Key - Marketing Management | By G.Shainesh Philip Kotler | 16th Edition | Pearson Publication ( English Medium ), Publisher ‏ : ‎ Pearson Education; Sixteenth edition Pearson Educatio

Paperback ‏ : ‎ 632 pages, ISBN-10 ‏ : ‎ 9356062668, ISBN-13 ‏ : ‎ 978-9356062665, Marketing Management,  Sixteen Edition Book, Investments & Securities, Higher Studies, College Book, University Book, Higher Education, Investment, Commerce, Financial, Financial Management, Financial Accounting, G.Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev, Jagdish N. Sheth.

Product Details

SKU, Publisher	Prsn-Marktng-Mngmnt-(E)
Publisher	Pearson Publication
Author, Edition	G.Shainesh Philip Kotler, 16th Edition, English Medium
Binding, Type	Paperback, New
No. of Pages	632

Product Description

Marketing Management | By G.Shainesh Philip Kotler | 16th Edition | Pearson Publication ( English Medium ).

KEY FEATURES

1.) Including Indian case studies with new age businesses

2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

4.) Chapter-end summary for a comprehensive and quick review.

HIGHLIGHTS OF THIS EDITION

1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.

2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more

3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.

About the Book

This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.

Search Key - Marketing Management | By G.Shainesh Philip Kotler Kevin Lane Keller N Sheth| 16th Edition | Pearson Publication ( English Medium ), Publisher ‏ : ‎ Pearson Education; Sixteenth edition Pearson Education, Paperback ‏ : ‎ 632 pages, ISBN-10 ‏ : ‎ 9356062668, ISBN-13 ‏ : ‎ 978-9356062665, Marketing Management,  Sixteen Edition Book, Investments & Securities, Higher Studies, College Book, University Book, Higher Education, Investment, Commerce, Financial, Financial Management, Financial Accounting, G.Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev, Jagdish N. Sheth.

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